LINGUISTIC MANIPULATION IN PAKISTANI TEA COMMERCIALS A CRITICAL DISCOURSE STUDY

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).17      10.31703/gdpmr.2023(VI-II).17      Published : Jun 2
Authored by : Moeeza Bashir , Muhammad Akbar Khan

17 Pages : 251-263

References

  • Ali, A. H., Naz, T., Aftab, H., & Danish, M. H. (2014). Effect of Women's Representation in Lux Advertisement on Pakistani Women's Identity. European academic research, 14. 1-15. https://www.academia.edu/29320039/Effect_of_Women_Representation_in_Lux_Advertisement_on_Pakistani_Women_Identity
  • Bisht, S. (2013). Impact of Tv Advertisement on Youth Purchase Decision - Literature Review. International Monthly Refereed Journal of Research In Management & Technology, 2, 148-153. https://www.academia.edu/9638200/IMPACT_OF_TV_ADVERTISEMENT_ON_YOUTH_PURCHASE_DECISION_LITERATURE_REVIEW
  • Kumar D., & Chandra, S. (2017). Impact of advertising on consumer’s perception. Journal of Advances and Scholarly Researches in Allied Education, 12(2), 975-983. https://doi.org/10.29070/jasrae
  • Fairclough, N. (1989). Language and Power. http://www.fask.uni-mainz.de/inst/iaa/anglophonie/second/biblio/Language%20and%20Power.pdf
  • Fee, D., & Fairclough, N. (1993). Discourse and Social Change. Contemporary Sociology, 22(5), 732. https://doi.org/10.2307/2074659
  • Fatima, S. S., Aslam, N., Azeem, M., Tufail, H. S., Humayon, A. A., & Luqman, R. (2019). The impact of advertisement on customer perception: a case of telecom sector of Pakistan. European Online Journal of Natural and Social Sciences: Proceedings, 8, 114–120 . http://european- science.com/eojnss_proc/article/view/5664/2635
  • Gupta, O. P. (2005). Advertising in India : trends and impact. In Kalpaz Publications eBooks. http://ci.nii.ac.jp/ncid/BB13405028
  • Hassan, A. (2015). Effects of TV Advertisement on Consumer Buying Behaviour: A Comparative Study of Rural-Urban and Male-Female Consumers. International Journal of nnovation and Applied Studies, 11(3), 608– 614. http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-073-01
  • Impacts of Online Advertising on Business Performance. (2019). United States: IGI Global.
  • Singh, C., Kardam, P., Chaudhary, C., Singh, & Dua, K. (2021). Influence of advertising on consumer perception and buying practices. ~ 172 ~ International Journal of Home Science, 7(2), 172–175. https://www.homesciencejournal.com/archives/2021/vol7issue2/PartC/7-2-48-735.pdf
  • Kumar, A. (2017). Consumers' perception towards the advertisement done by celebrities. International Journal of business quantitative Economics and Applied Research Management, Volume- 4, Issue-1.Kumar, A. (2017). Consumers' perception towards the advertisement done by celebrities. International Journal of business quantitative Economics and Applied Research Management, Volume- 4, Issue-1.
  • Raju, K. V. (2013b). The Role of Advertising in Consumer Decision Making. Journal of Business and Management, 14(4). http://iosrjournals.org/iosr-jbm/papers/Vol14-issue4/F01443745.pdf?id=7380
  • Liana Nurbakti, (2016) A discourse phonology perspective of EFL teacher's talk: a case study at English first course, Bachelor thesis, Iain SyekhNurjati Cirebon.
  • Liligeto, R., Singh, G., & Naz, R (2014). Factors influencing consumer perception (CP) towards TV and newspaper advertising. Journal of Pacific studies, 2014. https://repository.usp.ac.fj/7951/1/Gurmeet_Singh.pdf
  • Macaulay, R. (2002). 11 Discourse Variation. The Handbook of language variation and Change, 11, 283.
  • Pal, K. (2019). Effect of Advertisement on Consumer Behavior. International Journal of Management, Technology and Engineering,
  • Saeed, R., Zameer, H., Naseer, R., Haider, S., & Naz, U. (2014). Impact of Celebrity and Non-Celebrity Advertisement on Consumer Perception. Applied Sciences and Business Economics, 1 (3), 51-56.
  • Schmidt, R., Kess, J. F. (1986). Television Advertising and Televangelism: Discourse Analysis of Persuasive Language. Netherlands: J. Benjamins Publishing Company.
  • Spyros, A. (2013). Consumer’s Perception and Attitude towards Advertising on social networking: A Facebook Case. International Conference on Communication, Media, Technology and Design
  • Urairak, B. (2017). The Beauty Discourse Impacts Upon Consumer's Behavior. (n.p.): SSRN.
  • Van Dijk, T. A. (1997). Discourse as structure and process (Vol. 1): Sage.
  • Zafar, Q. -U.-A., & Rafique, M. (2012). Impact of Celebrity Advertisement on Customers’ Brand Perception and Purchase Intention. Asian Journal of Business and Management Sciences, 1 (11), 53-67 https://www.academia.edu/25289854/Impact_of_Celebrity_Advertisement_on_Customers_Brand_Perception_and_Purchase_Intention
  • Huspek, M. (1991). Norman Fairclough, Language and power. London and New York: Longman, 1989, Pp. xii + 259. Language in Society, 20(1), 131–137. https://doi.org/10.1017/s0047404500016122

References

  • Ali, A. H., Naz, T., Aftab, H., & Danish, M. H. (2014). Effect of Women's Representation in Lux Advertisement on Pakistani Women's Identity. European academic research, 14. 1-15. https://www.academia.edu/29320039/Effect_of_Women_Representation_in_Lux_Advertisement_on_Pakistani_Women_Identity
  • Bisht, S. (2013). Impact of Tv Advertisement on Youth Purchase Decision - Literature Review. International Monthly Refereed Journal of Research In Management & Technology, 2, 148-153. https://www.academia.edu/9638200/IMPACT_OF_TV_ADVERTISEMENT_ON_YOUTH_PURCHASE_DECISION_LITERATURE_REVIEW
  • Kumar D., & Chandra, S. (2017). Impact of advertising on consumer’s perception. Journal of Advances and Scholarly Researches in Allied Education, 12(2), 975-983. https://doi.org/10.29070/jasrae
  • Fairclough, N. (1989). Language and Power. http://www.fask.uni-mainz.de/inst/iaa/anglophonie/second/biblio/Language%20and%20Power.pdf
  • Fee, D., & Fairclough, N. (1993). Discourse and Social Change. Contemporary Sociology, 22(5), 732. https://doi.org/10.2307/2074659
  • Fatima, S. S., Aslam, N., Azeem, M., Tufail, H. S., Humayon, A. A., & Luqman, R. (2019). The impact of advertisement on customer perception: a case of telecom sector of Pakistan. European Online Journal of Natural and Social Sciences: Proceedings, 8, 114–120 . http://european- science.com/eojnss_proc/article/view/5664/2635
  • Gupta, O. P. (2005). Advertising in India : trends and impact. In Kalpaz Publications eBooks. http://ci.nii.ac.jp/ncid/BB13405028
  • Hassan, A. (2015). Effects of TV Advertisement on Consumer Buying Behaviour: A Comparative Study of Rural-Urban and Male-Female Consumers. International Journal of nnovation and Applied Studies, 11(3), 608– 614. http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-15-073-01
  • Impacts of Online Advertising on Business Performance. (2019). United States: IGI Global.
  • Singh, C., Kardam, P., Chaudhary, C., Singh, & Dua, K. (2021). Influence of advertising on consumer perception and buying practices. ~ 172 ~ International Journal of Home Science, 7(2), 172–175. https://www.homesciencejournal.com/archives/2021/vol7issue2/PartC/7-2-48-735.pdf
  • Kumar, A. (2017). Consumers' perception towards the advertisement done by celebrities. International Journal of business quantitative Economics and Applied Research Management, Volume- 4, Issue-1.Kumar, A. (2017). Consumers' perception towards the advertisement done by celebrities. International Journal of business quantitative Economics and Applied Research Management, Volume- 4, Issue-1.
  • Raju, K. V. (2013b). The Role of Advertising in Consumer Decision Making. Journal of Business and Management, 14(4). http://iosrjournals.org/iosr-jbm/papers/Vol14-issue4/F01443745.pdf?id=7380
  • Liana Nurbakti, (2016) A discourse phonology perspective of EFL teacher's talk: a case study at English first course, Bachelor thesis, Iain SyekhNurjati Cirebon.
  • Liligeto, R., Singh, G., & Naz, R (2014). Factors influencing consumer perception (CP) towards TV and newspaper advertising. Journal of Pacific studies, 2014. https://repository.usp.ac.fj/7951/1/Gurmeet_Singh.pdf
  • Macaulay, R. (2002). 11 Discourse Variation. The Handbook of language variation and Change, 11, 283.
  • Pal, K. (2019). Effect of Advertisement on Consumer Behavior. International Journal of Management, Technology and Engineering,
  • Saeed, R., Zameer, H., Naseer, R., Haider, S., & Naz, U. (2014). Impact of Celebrity and Non-Celebrity Advertisement on Consumer Perception. Applied Sciences and Business Economics, 1 (3), 51-56.
  • Schmidt, R., Kess, J. F. (1986). Television Advertising and Televangelism: Discourse Analysis of Persuasive Language. Netherlands: J. Benjamins Publishing Company.
  • Spyros, A. (2013). Consumer’s Perception and Attitude towards Advertising on social networking: A Facebook Case. International Conference on Communication, Media, Technology and Design
  • Urairak, B. (2017). The Beauty Discourse Impacts Upon Consumer's Behavior. (n.p.): SSRN.
  • Van Dijk, T. A. (1997). Discourse as structure and process (Vol. 1): Sage.
  • Zafar, Q. -U.-A., & Rafique, M. (2012). Impact of Celebrity Advertisement on Customers’ Brand Perception and Purchase Intention. Asian Journal of Business and Management Sciences, 1 (11), 53-67 https://www.academia.edu/25289854/Impact_of_Celebrity_Advertisement_on_Customers_Brand_Perception_and_Purchase_Intention
  • Huspek, M. (1991). Norman Fairclough, Language and power. London and New York: Longman, 1989, Pp. xii + 259. Language in Society, 20(1), 131–137. https://doi.org/10.1017/s0047404500016122

Cite this article

APA

CHICAGO

    CHICAGO : Bashir, Moeeza, and Muhammad Akbar Khan. 2023. "Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study." Global Digital & Print Media Review, VI (II): 251-263 doi: 10.31703/gdpmr.2023(VI-II).17

HARVARD

    HARVARD : BASHIR, M. & KHAN, M. A. 2023. Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study. Global Digital & Print Media Review, VI, 251-263.

MHRA

    MHRA : Bashir, Moeeza, and Muhammad Akbar Khan. 2023. "Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study." Global Digital & Print Media Review, VI: 251-263

MLA

    MLA : Bashir, Moeeza, and Muhammad Akbar Khan. "Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study." Global Digital & Print Media Review, VI.II (2023): 251-263 Print.

OXFORD

    OXFORD : Bashir, Moeeza and Khan, Muhammad Akbar (2023), "Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study", Global Digital & Print Media Review, VI (II), 251-263

TURABIAN

    TURABIAN : Bashir, Moeeza, and Muhammad Akbar Khan. "Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study." Global Digital & Print Media Review VI, no. II (2023): 251-263. https://doi.org/10.31703/gdpmr.2023(VI-II).17