APPLICATION OF TWOFACTOR THEORY OF MOTIVATION BY FREDRICK HERZBERG A CASE OF FEMALE WORKERS SERVING PAKISTANI MEDIA ORGANIZATIONS

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).03      10.31703/gdpmr.2022(V-IV).03      Published : Dec 4
Authored by : Aqeel Ahmed , Khalid Sultan

03 Pages : 28-37

References

  • Ahmed, A., & Fariduddin, S. (2005). The Motivation to Work - Replicating Herzberg’s Two-Factor Theory in Pakistan. Journal of Indendent Studies and Research (JISR), 3(1), 39--42. https://doi.org/10.31384/jisrmsse/2005.03.1.4
  • Akhtar, N. ., Aziz, S., Hussain, Z. ., Ali, S. ., & Salman, M. (2014). Factors Affecting Employees Motivation in Banking Sector of Pakistan. Journal of Asian Business Strategy, 4(10), 125–133. https://archive.aessweb.com/index.php/5006/article/view/4132
  • Alrawahi, S., Sellgren, S. F., Altouby, S., Alwahaibi, N., & Brommels, M. (2020). The application of Herzberg’s two-factor theory of motivation to job satisfaction in clinical laboratories in Omani hospitals. Heliyon, 6(9), e04829. https://doi.org/10.1016/j.heliyon.2020.e04829
  • Alshmemri, M., Shahwan-Akl, L., & Maude, P. (2017). Herzberg’s Two-Factor Theory. Life Science Journal, 14(5), 12–16. https://doi.org/10.1007/BF02814464
  • Ataliç, H., Can, A., & Cantürk, N. (2016). Herzberg’s Motivation- Hygiene Theory Applied to High School Teachers in Turkey. European Journal of Multidisciplinary Studies, 1(4), 90--97. https://doi.org/10.26417/ejms.v1i4.p90-97
  • Ausloos, M., & Pe ̧kalski, A. (2007). Model of wealth and goods dynamics in a closed market. Physica A: Statistical Mechanics and Its Applications, 373, 560–568. https://doi.org/10.1016/j.physa.2006.04.112
  • Aydin, O. T. (2012). The Impact of Motivation and Hygiene Factors on Research Performance: An Empirical Study from a Turkish University. International Review of Management and Marketing, 2(2), 106–111. www.econjournals.com
  • Aziri, B. (2011). Job Satisfaction : A Literature Review. Management Research and Practice, 3(4), 77–86.
  • Batool, S., Shahnawaz, M., & Habib, S. (2021). Relationship of the Herzberg’s Dual Factor Theory with Job Satisfaction andMotivation of Science Teachers. Journal of Science Education, II(II), 41–60. http://jse.aiou.edu.pk/wp-content/uploads/2022/04/03-Relationship-of-the-Herzbergs-Batool-Shahnawaz-Habib-R-1.pdf
  • Bundtzen, H. (2020). Adapting Herzberg’s Motivation-Hygiene Theory to a VUCA World-A Repertory Grid Study. European Journal of Economics and Business Studies, 3(3), 145–159.
  • Bushiri, C. P. (2014). The Impact of Working Environment on Employees’ Performance: The Case of Institute of Finance Management in Dar es Salaam Region. Open University of Tanzania.
  • Byerly, C. M. (2011). Global Report on the Status of Women in the News Media. Search.issuelab.org. https://search.issuelab.org/resource/global-report-on-the-status-of-women-in-the-news-media.html
  • Chaudhry, N. I., Jareko, M. A., Mushtaque, T., & Mahesar, H. A. (2017). IMPACT OF WORKING ENVIRONMENT AND TRAINING & DEVELOPMENT ON ORGANIZATION PERFORMANCE THROUGH MEDIATING ROLE OF EMPLOYEE. European Journal of Training and Development Studies 4(2), 33–48.
  • Dartey-baah, K., & Amoako, G. K. (2011). Application of Frederick Herzberg ’ s Two - Factor theory in assessing and understanding employee motivation at work : a Ghanaian Perspective. Europen Journal of Business and Management, 3(9), 1–9.
  • Dziuba, S. T., Ingaldi, M., & Zhuravskaya, M. (2020). Employees’ Job Satisfaction and their Work Performance as Elements Influencing Work Safety. System Safety: Human - Technical Facility - Environment, 2(1), 18–25. https://doi.org/10.2478/czoto-2020-0003
  • Eshun, C., & Duah, F. K. (2011). Reward as Motivation tool for Employee Performance.
  • Gopinath, Dr. R. (2020). Role on Employees’ Attitude in work Place. Gedrag & Organisatie Review, 33(02). https://doi.org/10.37896/gor33.02/156
  • Habib, N., Awan, S. H., & Sahibzada, Shamim, A. (2017). Is Herzberg’s Two Factor Theory Valid in the Context of Performance Management System ? A Study of Private Banks of Pakistan. Journal of Managerial Sciences, 11(3), 183–198.
  • Herzberg, F. (1966). Work and the Nature of Man (1st ed.). World Publishing Co.
  • Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The Motivation to work (2nd ed.). Wiley; Champan & Hall
  • Jain, Dr. A., Gupta, D. B., & Bindal, Dr. M. (2019). A Study of Employee Motivation in Organization. International Journal of Engineering and Management Research, 09(06), 65–68. https://doi.org/10.31033/ijemr.9.6.11
  • Koorella, G., & Perumal, R. (2018). A Study on Factors affecting Employee Job Satisfaction in Yeongnam Region. Journal of Regional Studies, 26(4), 131–149. https://doi.org/10.31324/jrs.2018.12.26.4.131
  • Lalwani, S., & Lalwani, S. J. (2017). Relevance of Herzberg’s Hygiene Theory in Today’s Context : An Analysis of Motivators and Hygiene Factors in Present Scenario in Indian Context. Singaporean Journal of Business Economics and Management Studies, 5(7), 19–25. https://doi.org/10.12816/0037247
  • Nanayakkara, M. K. N. P., & Dr. Dayarathna, N. W. K. D. K. (2017). Application of Herzberg’s Two Factor Theory of Motivation to Identify Turnover Intention of the Non-Executive Level Employees in Selected Super Markets in Colombo, Sri Lanka. Human Resource Management Journal, 4(1), 27–39. https://doi.org/10.31357/hrmj.v4i1.2859
  • Scheers, L. van, & Botha, J. (2014). Analysing relationship between employee job satisfaction and motivation. Journal of Business & Retail Management Research, 9(1), 98–109. http://proxy.devry.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&AuthType=url,cookie,ip,uid&db=bth&AN=99401817&site=eds-live%5Cnhttp://content.ebscohost.com.proxy.devry.edu/ContentServer.asp?T=P&P=AN&K=99401817&S=R&D=bth&EbscoContent=dG
  • eck-Hong, T., & Waheed, A. (2011). Herzberg’s motivation-hygiene theory and job satisfaction in the Malaysian retail sector: The mediating effect of love of money. Asian Academy of Management Journal, 16(1), 73–94.
  • Van Pham, H., & Nguyen, H. T. H. (2020). The effect of motivation and hygiene factors on employees’ work motivation in textile and apparel enterprises. Management Science Letters, 10(12), 2837–2844. https://doi.org/10.5267/j.msl.2020.4.025
  • Vance, R. J. (2006). Engagement and Commitment. SHRM Foundation’s Effective Practice Guidelines, 1–45. https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/Documents/Employee-Engagement-Commitment.pdf
  • Wexley, K. N., & Yukl, G. A. (1977). Organizational Behavior and Personnel Psychology. Richard D. Irwin, Inc., Homewood, Illinois.
  • Yousaf, S. (2020). Dissection of Herzberg’s Two- Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan. Lahore Journal of Business, 8(2), 85–128. https://doi.org/10.35536/ljb.2019.v8.v2.a4
  • Yusoff, W. W. F., Tan, S. K., & Idris, M. T. M. (2013). Herzberg’s Two-Factor Theory on Work Motivation : Does it Works for Today’s Environment ? herzberg two factor theory on work motivation: does it. Global Journal of Management Perspective, 2(5), 18–22.

References

  • Ahmed, A., & Fariduddin, S. (2005). The Motivation to Work - Replicating Herzberg’s Two-Factor Theory in Pakistan. Journal of Indendent Studies and Research (JISR), 3(1), 39--42. https://doi.org/10.31384/jisrmsse/2005.03.1.4
  • Akhtar, N. ., Aziz, S., Hussain, Z. ., Ali, S. ., & Salman, M. (2014). Factors Affecting Employees Motivation in Banking Sector of Pakistan. Journal of Asian Business Strategy, 4(10), 125–133. https://archive.aessweb.com/index.php/5006/article/view/4132
  • Alrawahi, S., Sellgren, S. F., Altouby, S., Alwahaibi, N., & Brommels, M. (2020). The application of Herzberg’s two-factor theory of motivation to job satisfaction in clinical laboratories in Omani hospitals. Heliyon, 6(9), e04829. https://doi.org/10.1016/j.heliyon.2020.e04829
  • Alshmemri, M., Shahwan-Akl, L., & Maude, P. (2017). Herzberg’s Two-Factor Theory. Life Science Journal, 14(5), 12–16. https://doi.org/10.1007/BF02814464
  • Ataliç, H., Can, A., & Cantürk, N. (2016). Herzberg’s Motivation- Hygiene Theory Applied to High School Teachers in Turkey. European Journal of Multidisciplinary Studies, 1(4), 90--97. https://doi.org/10.26417/ejms.v1i4.p90-97
  • Ausloos, M., & Pe ̧kalski, A. (2007). Model of wealth and goods dynamics in a closed market. Physica A: Statistical Mechanics and Its Applications, 373, 560–568. https://doi.org/10.1016/j.physa.2006.04.112
  • Aydin, O. T. (2012). The Impact of Motivation and Hygiene Factors on Research Performance: An Empirical Study from a Turkish University. International Review of Management and Marketing, 2(2), 106–111. www.econjournals.com
  • Aziri, B. (2011). Job Satisfaction : A Literature Review. Management Research and Practice, 3(4), 77–86.
  • Batool, S., Shahnawaz, M., & Habib, S. (2021). Relationship of the Herzberg’s Dual Factor Theory with Job Satisfaction andMotivation of Science Teachers. Journal of Science Education, II(II), 41–60. http://jse.aiou.edu.pk/wp-content/uploads/2022/04/03-Relationship-of-the-Herzbergs-Batool-Shahnawaz-Habib-R-1.pdf
  • Bundtzen, H. (2020). Adapting Herzberg’s Motivation-Hygiene Theory to a VUCA World-A Repertory Grid Study. European Journal of Economics and Business Studies, 3(3), 145–159.
  • Bushiri, C. P. (2014). The Impact of Working Environment on Employees’ Performance: The Case of Institute of Finance Management in Dar es Salaam Region. Open University of Tanzania.
  • Byerly, C. M. (2011). Global Report on the Status of Women in the News Media. Search.issuelab.org. https://search.issuelab.org/resource/global-report-on-the-status-of-women-in-the-news-media.html
  • Chaudhry, N. I., Jareko, M. A., Mushtaque, T., & Mahesar, H. A. (2017). IMPACT OF WORKING ENVIRONMENT AND TRAINING & DEVELOPMENT ON ORGANIZATION PERFORMANCE THROUGH MEDIATING ROLE OF EMPLOYEE. European Journal of Training and Development Studies 4(2), 33–48.
  • Dartey-baah, K., & Amoako, G. K. (2011). Application of Frederick Herzberg ’ s Two - Factor theory in assessing and understanding employee motivation at work : a Ghanaian Perspective. Europen Journal of Business and Management, 3(9), 1–9.
  • Dziuba, S. T., Ingaldi, M., & Zhuravskaya, M. (2020). Employees’ Job Satisfaction and their Work Performance as Elements Influencing Work Safety. System Safety: Human - Technical Facility - Environment, 2(1), 18–25. https://doi.org/10.2478/czoto-2020-0003
  • Eshun, C., & Duah, F. K. (2011). Reward as Motivation tool for Employee Performance.
  • Gopinath, Dr. R. (2020). Role on Employees’ Attitude in work Place. Gedrag & Organisatie Review, 33(02). https://doi.org/10.37896/gor33.02/156
  • Habib, N., Awan, S. H., & Sahibzada, Shamim, A. (2017). Is Herzberg’s Two Factor Theory Valid in the Context of Performance Management System ? A Study of Private Banks of Pakistan. Journal of Managerial Sciences, 11(3), 183–198.
  • Herzberg, F. (1966). Work and the Nature of Man (1st ed.). World Publishing Co.
  • Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The Motivation to work (2nd ed.). Wiley; Champan & Hall
  • Jain, Dr. A., Gupta, D. B., & Bindal, Dr. M. (2019). A Study of Employee Motivation in Organization. International Journal of Engineering and Management Research, 09(06), 65–68. https://doi.org/10.31033/ijemr.9.6.11
  • Koorella, G., & Perumal, R. (2018). A Study on Factors affecting Employee Job Satisfaction in Yeongnam Region. Journal of Regional Studies, 26(4), 131–149. https://doi.org/10.31324/jrs.2018.12.26.4.131
  • Lalwani, S., & Lalwani, S. J. (2017). Relevance of Herzberg’s Hygiene Theory in Today’s Context : An Analysis of Motivators and Hygiene Factors in Present Scenario in Indian Context. Singaporean Journal of Business Economics and Management Studies, 5(7), 19–25. https://doi.org/10.12816/0037247
  • Nanayakkara, M. K. N. P., & Dr. Dayarathna, N. W. K. D. K. (2017). Application of Herzberg’s Two Factor Theory of Motivation to Identify Turnover Intention of the Non-Executive Level Employees in Selected Super Markets in Colombo, Sri Lanka. Human Resource Management Journal, 4(1), 27–39. https://doi.org/10.31357/hrmj.v4i1.2859
  • Scheers, L. van, & Botha, J. (2014). Analysing relationship between employee job satisfaction and motivation. Journal of Business & Retail Management Research, 9(1), 98–109. http://proxy.devry.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&AuthType=url,cookie,ip,uid&db=bth&AN=99401817&site=eds-live%5Cnhttp://content.ebscohost.com.proxy.devry.edu/ContentServer.asp?T=P&P=AN&K=99401817&S=R&D=bth&EbscoContent=dG
  • eck-Hong, T., & Waheed, A. (2011). Herzberg’s motivation-hygiene theory and job satisfaction in the Malaysian retail sector: The mediating effect of love of money. Asian Academy of Management Journal, 16(1), 73–94.
  • Van Pham, H., & Nguyen, H. T. H. (2020). The effect of motivation and hygiene factors on employees’ work motivation in textile and apparel enterprises. Management Science Letters, 10(12), 2837–2844. https://doi.org/10.5267/j.msl.2020.4.025
  • Vance, R. J. (2006). Engagement and Commitment. SHRM Foundation’s Effective Practice Guidelines, 1–45. https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-views/Documents/Employee-Engagement-Commitment.pdf
  • Wexley, K. N., & Yukl, G. A. (1977). Organizational Behavior and Personnel Psychology. Richard D. Irwin, Inc., Homewood, Illinois.
  • Yousaf, S. (2020). Dissection of Herzberg’s Two- Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan. Lahore Journal of Business, 8(2), 85–128. https://doi.org/10.35536/ljb.2019.v8.v2.a4
  • Yusoff, W. W. F., Tan, S. K., & Idris, M. T. M. (2013). Herzberg’s Two-Factor Theory on Work Motivation : Does it Works for Today’s Environment ? herzberg two factor theory on work motivation: does it. Global Journal of Management Perspective, 2(5), 18–22.

Cite this article

APA

    APA : Ahmed, A., & Sultan, K. (2022). Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations. Global Digital & Print Media Review, V(IV), 28-37. https://doi.org/10.31703/gdpmr.2022(V-IV).03

CHICAGO

    CHICAGO : Ahmed, Aqeel, and Khalid Sultan. 2022. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V (IV): 28-37 doi: 10.31703/gdpmr.2022(V-IV).03

HARVARD

    HARVARD : AHMED, A. & SULTAN, K. 2022. Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations. Global Digital & Print Media Review, V, 28-37.

MHRA

    MHRA : Ahmed, Aqeel, and Khalid Sultan. 2022. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V: 28-37

MLA

    MLA : Ahmed, Aqeel, and Khalid Sultan. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V.IV (2022): 28-37 Print.

OXFORD

    OXFORD : Ahmed, Aqeel and Sultan, Khalid (2022), "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations", Global Digital & Print Media Review, V (IV), 28-37

TURABIAN

    TURABIAN : Ahmed, Aqeel, and Khalid Sultan. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review V, no. IV (2022): 28-37. https://doi.org/10.31703/gdpmr.2022(V-IV).03