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Volume-VII

, Issue-I

(WINTER 2024)

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01 - The Impact of Values-Oriented Jingles on Brand Recalling in Pakistan

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).01
10.31703/gdpmr.2024(VII-I).01      Published : Mar 2024

Abstract

    Advertising is the main marketing tool. Key elements that affect an ad are successful in advertising inventiveness. The AIDA model is utilized in this study to gauge how viewers reacted to the advertising. A well-known active hierarchy model for marketers to use as a guide for putting marketing communication strategies into practice is the AIDA (Attention, Interest, Desire, and Action) model. The ... Details

    Jingles, Advertising, Commercials.

    (1) Afira Gulzar
    MPhil Scholar, Superior University Lahore, Punjab, Pakistan.
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02 - Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities,

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).02
10.31703/gdpmr.2024(VII-I).02      Published : Mar 2024

Abstract

    The port city Gwadar is currently Pakistan's developing city, where not only national but also international projects are being held. In spite of it people of Gwadar, mainly women in this modern and technological era have less or are not media literate. This quantitative research study is held to examine the level of media literacy, opportunities for women to make them media literate, challenges, ... Details

    Media Literacy, Gwadar-based Women, Opportunities, Barriers, Technology

    (1) Shaneela
    Graduate, Department of Communication and Media Research, University of the Punjab, Lahore, Punjab, Pakistan.
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