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Volume-VII

, Issue-I

(WINTER 2024)

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01 - The Impact of Values-Oriented Jingles on Brand Recalling in Pakistan ...

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).01
10.31703/gdpmr.2024(VII-I).01      Published : Mar 2024

Abstract

    Advertising is the main marketing tool. Key elements that affect an ad are successful in advertising inventiveness. The AIDA model is utilized in this study to gauge how viewers reacted to the advertising. A well-known active hierarchy model for marketers to use as a guide for putting marketing communication strategies into practice is the AIDA (Attention, Interest, Desire, and Action) model. The ... Details

    Jingles, Advertising, Commercials.

    (1) Afira Gulzar
    MPhil Scholar, Superior University Lahore, Punjab, Pakistan.
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02 - Media Literacy Among Gwadar-based Women: Analysis of Challenges, Opportunities, ...

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).02
10.31703/gdpmr.2024(VII-I).02      Published : Mar 2024

Abstract

    The port city Gwadar is currently Pakistan's developing city, where not only national but also international projects are being held. In spite of it people of Gwadar, mainly women in this modern and technological era have less or are not media literate. This quantitative research study is held to examine the level of media literacy, opportunities for women to make them media literate, challenges, ... Details

    Media Literacy, Gwadar-based Women, Opportunities, Barriers, Technology

    (1) Shaneela
    Graduate, Department of Communication and Media Research, University of the Punjab, Lahore, Punjab, Pakistan.
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03 - Rebranding and Monetization of Twitter/X: Is Musk's Freedom of Speech/Expression...

http://dx.doi.org/10.31703/gdpmr.2024(VII-I).03
10.31703/gdpmr.2024(VII-I).03      Published : Mar 2024

Abstract

    The primary motive for this research is to understand the extent of freedom on Social Media platforms especially when they are monetized. This research examines the impact of Elon Musk's policy change on the consumer experience of X (previously called Twitter). This research employs Foucault's framework of power and its dynamics to investigate the true value of the freedom that these social media ... Details

    Freedom of Expression, Monetization, Twitter, Free Speech

    (1) Fizza Batool
    Graduate Scholar, Faculty of Media and Mass Communication (FMMC), University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Arooba Choudhary
    Undergraduate Scholar, Institute of English Language and Literature, Government College University, Lahore, Punjab, Pakistan.
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