COMPARISON OF THE PERSUASIVE STRATEGIES IN THE PAKISTANI PRINT MEDIA ADVERTISEMENTS OF VARIOUS BRANDS OF PRODUCTS A CRITICAL DISCOURSE ANALYSIS

http://dx.doi.org/10.31703/gdpmr.2022(V-I).16      10.31703/gdpmr.2022(V-I).16      Published : Mar 1
Authored by : Bahramand Shah , Gohar Rahman , Sana Hussan

16 Pages : 164-171

References

  • Akbar, A. M., Agasi, R. S., & Yowata, T. (2019). Critical Discourse Analysis On Pan Political Banner Campaign Using Fairclough Three- Dimensional Model. Prasasti Journal of Linguistics, 4(2). https://doi.org/10.20961/prasasti.v4i2.31580
  • Ali, A. H., Naz, T., Aftab, H., & Danish, M. H. (2014). Effect of Women Representation in Lux Advertisement on Pakistani Women Identity. European Academic Research, II(9), 11486-11500.
  • Fairclough, N. (1995, May 18). Critical Discourse Analysis: The Critical Study of Language. Addison Wesley Publishing Company.
  • Fowler, R. (1991, April 11). Language in the News: Discourse and Ideology in the Press (1st ed.). Routledge.
  • Gee, J. P. (2011). In An Introduction to discourse analysis. (3rd ed., 117–118). Routledge.
  • Ingham, H. (1995). The portrayal of women on Television. Lawrence Erlbaum.
  • Karnani, A. (2011). Fighting Poverty Together (p. 101). New York: Palgrave Macmillan US.
  • Ruíz, S. (2014). The Discourse Analysis of Cosmetic Advertising: Max Factor’s Discursive Development from 1940 to the Present. 1-50.

References

  • Akbar, A. M., Agasi, R. S., & Yowata, T. (2019). Critical Discourse Analysis On Pan Political Banner Campaign Using Fairclough Three- Dimensional Model. Prasasti Journal of Linguistics, 4(2). https://doi.org/10.20961/prasasti.v4i2.31580
  • Ali, A. H., Naz, T., Aftab, H., & Danish, M. H. (2014). Effect of Women Representation in Lux Advertisement on Pakistani Women Identity. European Academic Research, II(9), 11486-11500.
  • Fairclough, N. (1995, May 18). Critical Discourse Analysis: The Critical Study of Language. Addison Wesley Publishing Company.
  • Fowler, R. (1991, April 11). Language in the News: Discourse and Ideology in the Press (1st ed.). Routledge.
  • Gee, J. P. (2011). In An Introduction to discourse analysis. (3rd ed., 117–118). Routledge.
  • Ingham, H. (1995). The portrayal of women on Television. Lawrence Erlbaum.
  • Karnani, A. (2011). Fighting Poverty Together (p. 101). New York: Palgrave Macmillan US.
  • Ruíz, S. (2014). The Discourse Analysis of Cosmetic Advertising: Max Factor’s Discursive Development from 1940 to the Present. 1-50.

Cite this article

APA

    APA : Shah, B., Rahman, G., & Hussan, S. (2022). Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis. Global Digital & Print Media Review, V(I), 164-171. https://doi.org/10.31703/gdpmr.2022(V-I).16

CHICAGO

    CHICAGO : Shah, Bahramand, Gohar Rahman, and Sana Hussan. 2022. "Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis." Global Digital & Print Media Review, V (I): 164-171 doi: 10.31703/gdpmr.2022(V-I).16

HARVARD

    HARVARD : SHAH, B., RAHMAN, G. & HUSSAN, S. 2022. Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis. Global Digital & Print Media Review, V, 164-171.

MHRA

    MHRA : Shah, Bahramand, Gohar Rahman, and Sana Hussan. 2022. "Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis." Global Digital & Print Media Review, V: 164-171

MLA

    MLA : Shah, Bahramand, Gohar Rahman, and Sana Hussan. "Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis." Global Digital & Print Media Review, V.I (2022): 164-171 Print.

OXFORD

    OXFORD : Shah, Bahramand, Rahman, Gohar, and Hussan, Sana (2022), "Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis", Global Digital & Print Media Review, V (I), 164-171

TURABIAN

    TURABIAN : Shah, Bahramand, Gohar Rahman, and Sana Hussan. "Comparison of the Persuasive Strategies in the Pakistani Print Media Advertisements of Various brands of Products: A Critical Discourse Analysis." Global Digital & Print Media Review V, no. I (2022): 164-171. https://doi.org/10.31703/gdpmr.2022(V-I).16