EXPLORING THE IMPACT OF PAKISTANI VLOGGERS CONTENT ON YOUTH

http://dx.doi.org/10.31703/gdpmr.2023(VI-III).04      10.31703/gdpmr.2023(VI-III).04      Published : Sep 3
Authored by : Lareb Kanwal , Raazia Naeem

04 Pages : 28-40

References

  • Asif, M., Jadoon, S., Zeeshan, M., & Ullah, I. (2022). Digital Children: Balancing opportunities and protections in a connected world. Media and Digital Asia, 9(1), 48-58.
  • Chavez, J. M., & So, J. (2020). Parasocial interaction and relationship with YouTubers: Defining concepts and a theoretical model. New Media & Society, 24(4), 663–678.
  • Jaidka, K. (2020). Fans, Followers, and Fraudsters: Semi-Public intimacies of parasocial relationships on YouTube in Pakistan. Television & New Media, 21(4), 377–393.
  • Jaidka, K., & Ahmed, S. Z. (2019). Social media, political engagement, and youth in Pakistan. In International Conference on Social Media & Society 198-203.
  • Reinecke, L., & Trepte, S. (2014). Authenticity and well‐being on social network sites: A two‐wave longitudinal study on the effects of online authenticity and the positivity bias in SNS communication. Computers in Human Behavior, 30, 95- 102.
  • Rubin, A. M. (2009). Uses and gratifications perspective on media effects. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research 165– 184.
  • Saleem, F. Z., et al. (2021). Computers in Human Behavior Reports, 4, 100-117.
  • Sasson, H., & Michael-Luna, S. (2020). YouTubers' self-branding on social media: exploring practices of audiences in the Global South. Media International Australia, 176(1), 75-88.
  • Zhang, H. (2022). Vol. 9 No. 1 (2022): 9th European Conference on Social Media. Sheffield Hallam University. https://doi.org/10.34190/ecsm.9.1.15
  • Shin, W., & Lwin, M. O. (2017). The influence of parasocial interaction with vloggers on viewers' travel intentions. Computers in Human Behavior, 66, 407-418.
  • Suryaningrum, D. (2020). Youth identity building through YouTube vlogging in Indonesia. Television & New Media, 21(6), 591-609.
  • Toma, C. L., & Hancock, J. T. (2013). Self- affirmation underlies Facebook use. Personality and Social Psychology Bulletin, 39(3), 321-331
  • Xia, N., Jia, J., & Gong, P. (2019). Understanding parasocial interaction on social media: Perceived authenticity matters. Psychology & Marketing, 36(9), 898-911.
  • Zhou, X., & Lee, J. J. (2018). Social media use and life satisfaction during emerging adulthood: The mediating roles of social comparison and self-esteem. Journal of Youth and Adolescence, 47(1), 156-167.
  • Livingstone, S., & Helsper, E. (2007). Gradations in digital inclusion: children, young people and the digital divide. New Media & Society, 9(4), 671–696. https://doi.org/10.1177/1461444807080335
  • Perloff, R. M. (2014). Social media Effects on Young Women's Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex Roles, 71(11–12), 363– 377. https://doi.org/10.1007/s11199-014-0384-6
  • Hsu, C. L., Chen, M. C., & Yen, C. H. (2019). Influences of electronic word-of-mouth on consumer purchase intentions: The moderating role of brand image. Journal of Business Research, 93, 126-139.
  • Zaidi, S., & Zia, R. (2023). Exploring impacts of parasocial relationships with lifestyle vloggers among Pakistani youth. Global Media and Communication, 19(1), 31-50.
  • viewed in Pakistan. Social Media + Society, 9(1), 1-13.

References

  • Asif, M., Jadoon, S., Zeeshan, M., & Ullah, I. (2022). Digital Children: Balancing opportunities and protections in a connected world. Media and Digital Asia, 9(1), 48-58.
  • Chavez, J. M., & So, J. (2020). Parasocial interaction and relationship with YouTubers: Defining concepts and a theoretical model. New Media & Society, 24(4), 663–678.
  • Jaidka, K. (2020). Fans, Followers, and Fraudsters: Semi-Public intimacies of parasocial relationships on YouTube in Pakistan. Television & New Media, 21(4), 377–393.
  • Jaidka, K., & Ahmed, S. Z. (2019). Social media, political engagement, and youth in Pakistan. In International Conference on Social Media & Society 198-203.
  • Reinecke, L., & Trepte, S. (2014). Authenticity and well‐being on social network sites: A two‐wave longitudinal study on the effects of online authenticity and the positivity bias in SNS communication. Computers in Human Behavior, 30, 95- 102.
  • Rubin, A. M. (2009). Uses and gratifications perspective on media effects. In J. Bryant & M. B. Oliver (Eds.), Media effects: Advances in theory and research 165– 184.
  • Saleem, F. Z., et al. (2021). Computers in Human Behavior Reports, 4, 100-117.
  • Sasson, H., & Michael-Luna, S. (2020). YouTubers' self-branding on social media: exploring practices of audiences in the Global South. Media International Australia, 176(1), 75-88.
  • Zhang, H. (2022). Vol. 9 No. 1 (2022): 9th European Conference on Social Media. Sheffield Hallam University. https://doi.org/10.34190/ecsm.9.1.15
  • Shin, W., & Lwin, M. O. (2017). The influence of parasocial interaction with vloggers on viewers' travel intentions. Computers in Human Behavior, 66, 407-418.
  • Suryaningrum, D. (2020). Youth identity building through YouTube vlogging in Indonesia. Television & New Media, 21(6), 591-609.
  • Toma, C. L., & Hancock, J. T. (2013). Self- affirmation underlies Facebook use. Personality and Social Psychology Bulletin, 39(3), 321-331
  • Xia, N., Jia, J., & Gong, P. (2019). Understanding parasocial interaction on social media: Perceived authenticity matters. Psychology & Marketing, 36(9), 898-911.
  • Zhou, X., & Lee, J. J. (2018). Social media use and life satisfaction during emerging adulthood: The mediating roles of social comparison and self-esteem. Journal of Youth and Adolescence, 47(1), 156-167.
  • Livingstone, S., & Helsper, E. (2007). Gradations in digital inclusion: children, young people and the digital divide. New Media & Society, 9(4), 671–696. https://doi.org/10.1177/1461444807080335
  • Perloff, R. M. (2014). Social media Effects on Young Women's Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex Roles, 71(11–12), 363– 377. https://doi.org/10.1007/s11199-014-0384-6
  • Hsu, C. L., Chen, M. C., & Yen, C. H. (2019). Influences of electronic word-of-mouth on consumer purchase intentions: The moderating role of brand image. Journal of Business Research, 93, 126-139.
  • Zaidi, S., & Zia, R. (2023). Exploring impacts of parasocial relationships with lifestyle vloggers among Pakistani youth. Global Media and Communication, 19(1), 31-50.
  • viewed in Pakistan. Social Media + Society, 9(1), 1-13.

Cite this article

APA

CHICAGO

    CHICAGO : Kanwal, Lareb, and Raazia Naeem. 2023. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI (III): 28-40 doi: 10.31703/gdpmr.2023(VI-III).04

HARVARD

    HARVARD : KANWAL, L. & NAEEM, R. 2023. Exploring the Impact of Pakistani Vloggers' Content on Youth. Global Digital & Print Media Review, VI, 28-40.

MHRA

    MHRA : Kanwal, Lareb, and Raazia Naeem. 2023. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI: 28-40

MLA

    MLA : Kanwal, Lareb, and Raazia Naeem. "Exploring the Impact of Pakistani Vloggers' Content on Youth." Global Digital & Print Media Review, VI.III (2023): 28-40 Print.

OXFORD

    OXFORD : Kanwal, Lareb and Naeem, Raazia (2023), "Exploring the Impact of Pakistani Vloggers' Content on Youth", Global Digital & Print Media Review, VI (III), 28-40

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