NEEDS ANALYSIS OF SOCIAL MEDIA MARKETERS

http://dx.doi.org/10.31703/gdpmr.2022(V-II).03      10.31703/gdpmr.2022(V-II).03      Published : Jun 2
Authored by : Aisha Khan , Tallal Ahmed , Madiha Rehman

03 Pages : 25-36

References

  • Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06. 001
  • Canale, M. (1987). The Measurement of Communicative Competence. Annual Review of Applied Linguistics, 8, 67-84. https://doi.org/10.1017/s0267190500001033
  • Chung, Y. J., Jung, W. C., Kim, H., & Cho, S. S. (2017). Association of Emotional Labor and Occupational Stressors with Depressive Symptoms among Women Sales Workers at a Clothing Shopping Mall in the Republic of Korea: A Cross-Sectional Study. International Journal of Environmental Research and Public Health, 14(12), 1440. https://doi.org/10.3390/ijerph14121440
  • Escalas, J. E., & Stern, B. B. (2003). Sympathy and Empathy: Emotional Responses to Advertising Dramas. Journal of Consumer Research, 29(4), 566-578. https://doi.org/10.1086/346251
  • Richards, J. C., & Richards, J. C. (1990). The language teaching matrix. Cambridge university press.
  • Slatten, L. A. D., Guidry Hollier, B. N., Stevens, D. P., Austin, W., & Carson, P. P. (2016). Web-Based Accountability in the Nonprofit Sector: A Closer Look at Arts, Culture, and Humanities Organizations. The Journal of Arts Management, Law, and Society, 46(5), 213-230. https://doi.org/10.1080/10632921.2016.1211 048
  • Schweitzer, J., & Groeger, L. C. (2016). Transformational Leadership, Design Thinking and the Innovative Firm. Business Innovation and Business Invention- Leveraging Interdependencies for Sustainability and Organizational Development, 1-19.
  • Jobson, J. D. (2012). Applied multivariate data analysis: volume II: Categorical and Multivariate Methods. Springer Science & Business Media.
  • Kingen, S. (2000). Teaching language arts in middle schools: Connecting and communicating. Routledge.
  • Kumar, V., Rajan, B., Gupta, S., & Pozza, I. D. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47(1), 138-160.
  • Lee, C. K. (2005). Analysis of skill requirements for systems analysts in Fortune 500 organizations. Journal of Computer Information Systems, 45(4), 84-92.
  • Mayzlin, D., Dover, Y., & Chevalier, J. (2014). Promotional reviews: An empirical investigation of online review manipulation. American Economic Review, 104(8), 2421-55.
  • Morgan, G. A., Barrett, K. C., Leech, N. L., & Gloeckner, G. W. (2019). IBM SPSS for Introductory Statistics: Use and Interpretation: Use and Interpretation. Routledge.
  • Maleki, M, M., Bagheri, G, H., & Eynali, M. (2021). Social media advertising: Analysis the role of informativeness, social image and creativity in advertising on purchase intention (case of study: Customers sport products company Majid). Communication Management in Sport Media, 8(2), 50-60.
  • Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
  • Ola Sanusi. (2020,January 1). Smith and Chaffey 5S Model. https://www.studocu.com/en- gb/document/birkbeck-university-of- london/digital-marketing/smith-and- chaffey-5s-model/10094325.
  • Sievert, H., & Scholz, C. (2017). Engaging employees in (at least partly) disengaged companies. Results of an interview survey within about 500 German corporations on the growing importance of digital engagement via internal social media. Public relations review, 43(5), 894- 903.
  • S, S., Paul, J., Strong, C., & Pius, J. (2020). Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management, 54, 102155. https://doi.org/10.1016/j.ijinfomgt.2020.102 155
  • Songhori, M. H. (2008). Introduction to needs analysis. English for specific purposes world, 4(20), 1-25.
  • West, R. (1994). Needs analysis in language teaching. Language teaching, 27(1), 1-19.
  • Wu, F., Samper, A., Morales, A. C., & Fitzsimons, G. J. (2017). It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651-672. https://doi.org/10.1093/jcr/ucx057
  • Visser, M., Sikkenga, B., & Berry, M. (2019). Digital Marketing Fundamentals: From Strategy to ROI. Routledge.
  • Yule, G. (1989). The spoken language. Annual Review of Applied Linguistics, 10, 163-172.
  • Zhang, M., Guo, L., Hu, M., & Liu, W. (2017). Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management, 37(3), 229-240. https://doi.org/10.1016/j.ijinfomgt.2016.04. 010
  • Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06. 001
  • Canale, M. (1987). The Measurement of Communicative Competence. Annual Review of Applied Linguistics, 8, 67-84. https://doi.org/10.1017/s0267190500001033
  • Chung, Y. J., Jung, W. C., Kim, H., & Cho, S. S. (2017). Association of Emotional Labor and Occupational Stressors with Depressive Symptoms among Women Sales Workers at a Clothing Shopping Mall in the Republic of Korea: A Cross-Sectional Study. International Journal of Environmental Research and Public Health, 14(12), 1440. https://doi.org/10.3390/ijerph14121440
  • Escalas, J. E., & Stern, B. B. (2003). Sympathy and Empathy: Emotional Responses to Advertising Dramas. Journal of Consumer Research, 29(4), 566-578. https://doi.org/10.1086/346251
  • Richards, J. C., & Richards, J. C. (1990). The language teaching matrix. Cambridge university press.
  • Slatten, L. A. D., Guidry Hollier, B. N., Stevens, D. P., Austin, W., & Carson, P. P. (2016). Web-Based Accountability in the Nonprofit Sector: A Closer Look at Arts, Culture, and Humanities Organizations. The Journal of Arts Management, Law, and Society, 46(5), 213-230. https://doi.org/10.1080/10632921.2016.1211 048
  • Schweitzer, J., & Groeger, L. C. (2016). Transformational Leadership, Design Thinking and the Innovative Firm. Business Innovation and Business Invention- Leveraging Interdependencies for Sustainability and Organizational Development, 1-19.
  • Jobson, J. D. (2012). Applied multivariate data analysis: volume II: Categorical and Multivariate Methods. Springer Science & Business Media.
  • Kingen, S. (2000). Teaching language arts in middle schools: Connecting and communicating. Routledge.
  • Kumar, V., Rajan, B., Gupta, S., & Pozza, I. D. (2019). Customer engagement in service. Journal of the Academy of Marketing Science, 47(1), 138-160.
  • Lee, C. K. (2005). Analysis of skill requirements for systems analysts in Fortune 500 organizations. Journal of Computer Information Systems, 45(4), 84-92.
  • Mayzlin, D., Dover, Y., & Chevalier, J. (2014). Promotional reviews: An empirical investigation of online review manipulation. American Economic Review, 104(8), 2421-55.
  • Morgan, G. A., Barrett, K. C., Leech, N. L., & Gloeckner, G. W. (2019). IBM SPSS for Introductory Statistics: Use and Interpretation: Use and Interpretation. Routledge.
  • Maleki, M, M., Bagheri, G, H., & Eynali, M. (2021). Social media advertising: Analysis the role of informativeness, social image and creativity in advertising on purchase intention (case of study: Customers sport products company Majid). Communication Management in Sport Media, 8(2), 50-60.
  • Mangold, W. G., & Smith, K. T. (2012). Selling to Millennials with online reviews. Business Horizons, 55(2), 141-153.
  • Ola Sanusi. (2020,January 1). Smith and Chaffey 5S Model. https://www.studocu.com/en- gb/document/birkbeck-university-of- london/digital-marketing/smith-and- chaffey-5s-model/10094325.
  • Sievert, H., & Scholz, C. (2017). Engaging employees in (at least partly) disengaged companies. Results of an interview survey within about 500 German corporations on the growing importance of digital engagement via internal social media. Public relations review, 43(5), 894- 903.
  • S, S., Paul, J., Strong, C., & Pius, J. (2020). Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. International Journal of Information Management, 54, 102155. https://doi.org/10.1016/j.ijinfomgt.2020.102 155
  • Songhori, M. H. (2008). Introduction to needs analysis. English for specific purposes world, 4(20), 1-25.
  • West, R. (1994). Needs analysis in language teaching. Language teaching, 27(1), 1-19.
  • Wu, F., Samper, A., Morales, A. C., & Fitzsimons, G. J. (2017). It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment. Journal of Consumer Research, 44(3), 651-672. https://doi.org/10.1093/jcr/ucx057
  • Visser, M., Sikkenga, B., & Berry, M. (2019). Digital Marketing Fundamentals: From Strategy to ROI. Routledge.
  • Yule, G. (1989). The spoken language. Annual Review of Applied Linguistics, 10, 163-172.
  • Zhang, M., Guo, L., Hu, M., & Liu, W. (2017). Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management, 37(3), 229-240. https://doi.org/10.1016/j.ijinfomgt.2016.04. 010

Cite this article

    CHICAGO : Khan, Aisha, Tallal Ahmed, and Madiha Rehman. 2022. "Needs Analysis of Social Media Marketers." Global Digital & Print Media Review, V (II): 25-36 doi: 10.31703/gdpmr.2022(V-II).03
    HARVARD : KHAN, A., AHMED, T. & REHMAN, M. 2022. Needs Analysis of Social Media Marketers. Global Digital & Print Media Review, V, 25-36.
    MHRA : Khan, Aisha, Tallal Ahmed, and Madiha Rehman. 2022. "Needs Analysis of Social Media Marketers." Global Digital & Print Media Review, V: 25-36
    MLA : Khan, Aisha, Tallal Ahmed, and Madiha Rehman. "Needs Analysis of Social Media Marketers." Global Digital & Print Media Review, V.II (2022): 25-36 Print.
    OXFORD : Khan, Aisha, Ahmed, Tallal, and Rehman, Madiha (2022), "Needs Analysis of Social Media Marketers", Global Digital & Print Media Review, V (II), 25-36