ROLE OF SOCIAL MEDIA IN BRANDING TOURISM DESTINATIONS IN KHYBER PAKHTUNKHWA A QUANTITATIVE ANALYSIS

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).08      10.31703/gdpmr.2023(VI-II).08      Published : Jun 2
Authored by : Muhammad Naseem Anwar , Hassan Raza Syed

08 Pages : 88-108

References

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References

  • Aakash, A., & Gupta Aggarwal, A. (2020). Assessment of Hotel Performance and Guest Satisfaction through eWOM: Big Data for Better Insights. International Journal of Hospitality & Tourism Administration, 23(2), 1–30. https://doi.org/10.1080/15256480.2020.1746218
  • Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3), 102–120. https://doi.org/10.2307/41165845
  • Aktan, M., Zaman, U., Farías, P., Raza, S. H., & Ogadimma, E. C. (2022). Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19. Sustainability, 14(3), 1111. https://doi.org/10.3390/su14031111
  • Alford, P., & Jones, R. (2020). The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer. Tourism Management, 81, 104139. https://doi.org/10.1016/j.tourman.2020.104139
  • Ali, T., Marc, B., Omar, B., Soulaimane, K., & Larbi, S. (2021). Exploring destination’s negative e-reputation using aspect based sentiment analysis approach: Case of Marrakech destination on TripAdvisor. Tourism Management Perspectives, 40, 100892. https://doi.org/10.1016/j.tmp.2021.100892
  • Assaker, G., & O’Connor, P. (2020). eWOM Platforms in Moderating the Relationships between Political and Terrorism Risk, Destination Image, and Travel Intent: The Case of Lebanon. Journal of Travel Research, 60(3), 503–519. https://doi.org/10.1177/0047287520922317
  • Beck, J., Rainoldi, M., & Egger, R. (2019). Virtual reality in tourism: a state-of-the- art review. Tourism Review, 74(3), 586– 612. https://doi.org/10.1108/tr-03-2017-0049
  • Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132(132), 186–195. https://doi.org/10.1016/j.jbusres.2021.03.067
  • Bilal, M., Jianqiu, Z., Akram, U., Tanveer, Y., Sohaib, M., & Raza, M. A. A. (2020). The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context. International Journal of Enterprise Information Systems, 16(2), 73–91. https://doi.org/10.4018/ijeis.2020040105
  • Bose, S., Pradhan, S., Bashir, M., & Roy, S. K. (2021). Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective. Journal of Travel Research, 61(3), 511–527. https://doi.org/10.1177/0047287521999465
  • Buhrmester, M., Kwang, T., & Gosling, S. D. (2011). Amazon’s Mechanical Turk: a new source of inexpensive, yet high- quality, data? Perspectives on Psychological Science, 6(1), 3–5. https://doi.org/10.1177/1745691610393980
  • Cambra-Fierro, J., Gao, L. (Xuehui), & Melero- Polo, I. (2021). The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. Journal of Business Research, 125, 103–119. https://doi.org/10.1016/j.jbusres.2020.12.013
  • Casquero, D., Monzon, A., García, M., & Martínez, O. (2022). Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review. Future Transportation, 2(1), 1–23. https://doi.org/10.3390/futuretransp2010001
  • Chen, J., Becken, S., & Stantic, B. (2022). Assessing destination satisfaction by social media: An innovative approach using Importance-Performance Analysis. Annals of Tourism Research, 93, 103371. https://doi.org/10.1016/j.annals.2022.103371
  • Cooper, R. G., & Sommer, A. F. (2019). New- Product Portfolio Management with Agile. Research-Technology Management, 63(1), 29–38. https://doi.org/10.1080/08956308.2020.1686291
  • Deepa, R., & Baral, R. (2021). Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment. Journal of Product & Brand Management, ahead-of-print(ahead- of-print). https://doi.org/10.1108/jpbm-01-2019-2212
  • Deng, N., Jiang, X., & Fan, X. (2021). How social media’s cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification. Journal of Research in Interactive Marketing, ahead-of- print(ahead-of-print). https://doi.org/10.1108/jrim-01-2020-0014
  • Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150(150), 119791. https://doi.org/10.1016/j.techfore.2019.119791
  • Erkan, I., & Evans, C. (2016). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal of Marketing Communications, 24(6), 617–632. https://doi.org/10.1080/13527266.2016.1184706
  • Feng, Y., Cao, W., Shin, G.-C., & Yoon, Y. (2021). The external effect of international tourism on brand equity development process of multinational firms (MNFs). Journal of Brand Management, 28(6), 578–595. https://doi.org/10.1057/s41262-021-00245-7
  • Ferns, B. H., & Walls, A. (2012). Enduring travel involvement, destination brand equity, and travelers’ visit intentions: A structural model analysis. Journal of Destination Marketing & Management, 1(1- 2), 27–35. 2 https://doi.org/10.1016/j.jdmm.2012.07.002
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Cite this article

APA

    APA : Anwar, M. N., & Syed, H. R. (2023). Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis. Global Digital & Print Media Review, VI(II), 88-108. https://doi.org/10.31703/gdpmr.2023(VI-II).08

CHICAGO

    CHICAGO : Anwar, Muhammad Naseem, and Hassan Raza Syed. 2023. "Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis." Global Digital & Print Media Review, VI (II): 88-108 doi: 10.31703/gdpmr.2023(VI-II).08

HARVARD

    HARVARD : ANWAR, M. N. & SYED, H. R. 2023. Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis. Global Digital & Print Media Review, VI, 88-108.

MHRA

    MHRA : Anwar, Muhammad Naseem, and Hassan Raza Syed. 2023. "Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis." Global Digital & Print Media Review, VI: 88-108

MLA

    MLA : Anwar, Muhammad Naseem, and Hassan Raza Syed. "Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis." Global Digital & Print Media Review, VI.II (2023): 88-108 Print.

OXFORD

    OXFORD : Anwar, Muhammad Naseem and Syed, Hassan Raza (2023), "Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis", Global Digital & Print Media Review, VI (II), 88-108

TURABIAN

    TURABIAN : Anwar, Muhammad Naseem, and Hassan Raza Syed. "Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Quantitative Analysis." Global Digital & Print Media Review VI, no. II (2023): 88-108. https://doi.org/10.31703/gdpmr.2023(VI-II).08