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APPLICATION OF TWOFACTOR THEORY OF MOTIVATION BY FREDRICK HERZBERG A CASE OF FEMALE WORKERS SERVING PAKISTANI MEDIA ORGANIZATIONS

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03 Pages : 28-37

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).03      10.31703/gdpmr.2022(V-IV).03      Published : Dec 2022

Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations

Abstract

    Fredrick Herzberg's two-factor theory of motivation, a widely-applied theory with respect to varied contexts and organizational set-ups, advocates that hygiene and motivator factors influence employee satisfaction, motivation and ultimately job performance. Some of the past studies suggest the hygiene factors take precedence in influencing workers while others claim the motivator factors being more persuasive. Some studies also weigh upon both factors to create an impact on workers’ motivation and performance. This mixed-method study is an attempt to understand the application of the subject theory with respect to Pakistani media organizations with female media workers as the population of the study and Islamabad-based employees as its sample. It concludes that both hygiene and motivator factors are equally effective in employee motivation/demotivation in the given context and that Pakistani female media workers are not satisfied with the organizational settings and facilitation provided.

    Hygiene Factors, Motivator Factors, Female Media Workers, Pakistani Media Organizations, Employee Motivation

    (1) Aqeel Ahmed
    Lecturer, Department of Media & Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Khalid Sultan
    Professor/Dean, Faculty of Social Sciences, National University of Modern Languages, Islamabad, Pakistan.
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Cite this article

APA

    APA : Ahmed, A., & Sultan, K. (2022). Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations. Global Digital & Print Media Review, V(IV), 28-37. https://doi.org/10.31703/gdpmr.2022(V-IV).03

CHICAGO

    CHICAGO : Ahmed, Aqeel, and Khalid Sultan. 2022. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V (IV): 28-37 doi: 10.31703/gdpmr.2022(V-IV).03

HARVARD

    HARVARD : AHMED, A. & SULTAN, K. 2022. Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations. Global Digital & Print Media Review, V, 28-37.

MHRA

    MHRA : Ahmed, Aqeel, and Khalid Sultan. 2022. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V: 28-37

MLA

    MLA : Ahmed, Aqeel, and Khalid Sultan. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review, V.IV (2022): 28-37 Print.

OXFORD

    OXFORD : Ahmed, Aqeel and Sultan, Khalid (2022), "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations", Global Digital & Print Media Review, V (IV), 28-37

TURABIAN

    TURABIAN : Ahmed, Aqeel, and Khalid Sultan. "Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of Female Workers Serving Pakistani Media Organizations." Global Digital & Print Media Review V, no. IV (2022): 28-37. https://doi.org/10.31703/gdpmr.2022(V-IV).03