Advertisements promote their products using different persuasive strategies. They are artwork that also represents society, and its culture, and inculcate different new ideologies. This research study is an exploration of the persuasive strategies in the Pakistani advertisements of various brands of products. In addition, this research study also analyses how media and advertisements affect Pakistani society. For this study, five advertisements are chosen from Print media. To these advertisements, many things are related and could consider such as the playing field for the brand, regarding marketing, advertising, and consumers for which the advertisers have their own favoured linguistic expression. However, the current study uses the analytical paradigm of Critical Discourse Analysis (CDA) for the evaluation of different brand advertisements, discussed by Norman Fair Clough (1995). The analysis of selected advertisements shows how linguistic and Meta linguistic features combine and play a key role in terms of making advertisements attractive to give a maximum number of consumers to the brand.