ARTICLE

EFFECT OF YOUTUBE KIDS APP CONTENT ON CHILDRENS BEHAVIOR

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21 Pages : 264-280

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).21      10.31703/gdpmr.2023(VI-I).21      Published : Mar 2023

Effect of YouTube Kids' App Content on Children's Behavior

Abstract

    This study investigates the impact of the material available on the YouTube Kids application on the behavioural patterns shown by Children. In the contemporary era of digital technology, wherein Children possess convenient accessibility to diverse media platforms, apprehensions have emerged over the possible impact of digital material on their behavioural patterns. The primary objective of this research was to investigate the correlation between the material available on the YouTube Kids application and the behavioural patterns shown by children. Specifically, this study concentrates on the influence of such content on the behaviour, and achievements of children. The study aims to ascertain the influence of certain content categories on behaviour and examine the moderating function of parental mediation in these effects. Utilising a mixed-methods methodology, this research incorporates the administration of questionnaires and behavioural assessments to gather quantitative data, which is further enriched by qualitative insights obtained via interviews

    YouTube Kids App, Children's Behaviour, Contents, Effects

    (1) Muhammad Azeem Sarwar
    PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
    (2) Dawood Ahmad
    Assistant Professor, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
    (3) Shazia Tabassum
    PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Sarwar, Muhammad Azeem, Dawood Ahmad, and Shazia Tabassum. 2023. "Effect of YouTube Kids' App Content on Children's Behavior." Global Digital & Print Media Review, VI (I): 264-280 doi: 10.31703/gdpmr.2023(VI-I).21

HARVARD

    HARVARD : SARWAR, M. A., AHMAD, D. & TABASSUM, S. 2023. Effect of YouTube Kids' App Content on Children's Behavior. Global Digital & Print Media Review, VI, 264-280.

MHRA

    MHRA : Sarwar, Muhammad Azeem, Dawood Ahmad, and Shazia Tabassum. 2023. "Effect of YouTube Kids' App Content on Children's Behavior." Global Digital & Print Media Review, VI: 264-280

MLA

    MLA : Sarwar, Muhammad Azeem, Dawood Ahmad, and Shazia Tabassum. "Effect of YouTube Kids' App Content on Children's Behavior." Global Digital & Print Media Review, VI.I (2023): 264-280 Print.

OXFORD

    OXFORD : Sarwar, Muhammad Azeem, Ahmad, Dawood, and Tabassum, Shazia (2023), "Effect of YouTube Kids' App Content on Children's Behavior", Global Digital & Print Media Review, VI (I), 264-280

TURABIAN

    TURABIAN : Sarwar, Muhammad Azeem, Dawood Ahmad, and Shazia Tabassum. "Effect of YouTube Kids' App Content on Children's Behavior." Global Digital & Print Media Review VI, no. I (2023): 264-280. https://doi.org/10.31703/gdpmr.2023(VI-I).21