ARTICLE

FEMALE VOTING BEHAVIOUR ROLE OF ONLINE MEDIA IN THE ELECTIONS OF PAKISTAN

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16 Pages : 172-182

http://dx.doi.org/10.31703/gdpmr.2022(V-II).16      10.31703/gdpmr.2022(V-II).16      Published : Jun 2022

Female Voting Behaviour: Role of Online Media in the Elections of Pakistan

Abstract

    This study focuses only role of online media in female voting behaviour the in the 2018 elections in Pakistan. A survey method is selected to collect data from the female of Pakistan. A simple random sampling technique is used to determine the 600 respondents from all the Pakistan. The following study is related to agenda-setting theory. In the finding, this study explored that social media has a very influential role in the change of female voting behaviour in Pakistan's general election. The political party which used more social media for their political campaign got more votes as compared to the other parties. It is examined that online media significantly impacted female voting behaviour in the 2018 elections as they are more dependent on online media than traditional media. It is also found that online media is considered more reliable than broadcast media. The result further explored that vote casting of rural and urban females is similar. Both residents of females similarly participated in the 2018 elections. It proves that in Pakistan, with time, online media has become more popular, and people are shifted toward it from traditional media.

    Female Voting Behaviour, Online Media, Election, Pakistan

    (1) Sumaira Bano
    PhD Candidate, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Abida Noureen
    Assistant Professor, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Bano, Sumaira, and Abida Noureen. 2022. "Female Voting Behaviour: Role of Online Media in the Elections of Pakistan." Global Digital & Print Media Review, V (II): 172-182 doi: 10.31703/gdpmr.2022(V-II).16

HARVARD

    HARVARD : BANO, S. & NOUREEN, A. 2022. Female Voting Behaviour: Role of Online Media in the Elections of Pakistan. Global Digital & Print Media Review, V, 172-182 .

MHRA

    MHRA : Bano, Sumaira, and Abida Noureen. 2022. "Female Voting Behaviour: Role of Online Media in the Elections of Pakistan." Global Digital & Print Media Review, V: 172-182

MLA

    MLA : Bano, Sumaira, and Abida Noureen. "Female Voting Behaviour: Role of Online Media in the Elections of Pakistan." Global Digital & Print Media Review, V.II (2022): 172-182 Print.

OXFORD

    OXFORD : Bano, Sumaira and Noureen, Abida (2022), "Female Voting Behaviour: Role of Online Media in the Elections of Pakistan", Global Digital & Print Media Review, V (II), 172-182

TURABIAN

    TURABIAN : Bano, Sumaira, and Abida Noureen. "Female Voting Behaviour: Role of Online Media in the Elections of Pakistan." Global Digital & Print Media Review V, no. II (2022): 172-182 . https://doi.org/10.31703/gdpmr.2022(V-II).16