ARTICLE

MOTIVES AS PREDICTORS OF FACEBOOK USAGE MEDIATED BY GENDER CASES STUDY OF UNIVERSITY STUDENTS IN LAHORE

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03 Pages : 24-34

http://dx.doi.org/10.31703/gdpmr.2022(V-I).03      10.31703/gdpmr.2022(V-I).03      Published : Mar 2022

Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore

Abstract

    Facebook (FB) is taking a lot of time of university students by compromising on educational motives. It is aimed to analyze the effects of motives on Facebook users to find the best predictors mediated by gender.University students from Pakistan constitute the population. The students are selected (n = 397) from universities in Lahore for the purpose. The offline cross-sectional survey is used for the collection of data. The study finds that social interaction, spy motives, educational motives and political motives are significant predictors of Facebook usage among university students in Lahore. It is found that 'male' students, in comparison to 'female', are using Facebook more for self-presentation and companionship motives in particular

    Facebook usage, Gender, Survey, Uses and gratifications.

    (1) Mudassar Hussain
    Lecturer, Mass Communication Department, Lahore Garrison University, Punjab, Pakistan.
    (2) Anjum Zia
    Professor, School of Media and Communication, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Naveed Iqbal
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Hussain, M., Zia, A., & Iqbal, N. (2022). Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore. Global Digital & Print Media Review, V(I), 24-34. https://doi.org/10.31703/gdpmr.2022(V-I).03

CHICAGO

    CHICAGO : Hussain, Mudassar, Anjum Zia, and Naveed Iqbal. 2022. "Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore." Global Digital & Print Media Review, V (I): 24-34 doi: 10.31703/gdpmr.2022(V-I).03

HARVARD

    HARVARD : HUSSAIN, M., ZIA, A. & IQBAL, N. 2022. Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore. Global Digital & Print Media Review, V, 24-34.

MHRA

    MHRA : Hussain, Mudassar, Anjum Zia, and Naveed Iqbal. 2022. "Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore." Global Digital & Print Media Review, V: 24-34

MLA

    MLA : Hussain, Mudassar, Anjum Zia, and Naveed Iqbal. "Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore." Global Digital & Print Media Review, V.I (2022): 24-34 Print.

OXFORD

    OXFORD : Hussain, Mudassar, Zia, Anjum, and Iqbal, Naveed (2022), "Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore", Global Digital & Print Media Review, V (I), 24-34

TURABIAN

    TURABIAN : Hussain, Mudassar, Anjum Zia, and Naveed Iqbal. "Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of University Students In Lahore." Global Digital & Print Media Review V, no. I (2022): 24-34. https://doi.org/10.31703/gdpmr.2022(V-I).03