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REPRESENTATION OF MUSLIMS IN INDIAN CINEMA AND ITS IMPACT ON THE ISLAMIC SENTIMENTS OF PAKISTANI YOUTH A CASE OF UMT STUDENTS

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18 Pages : 198-210

http://dx.doi.org/10.31703/gdpmr.2022(V-II).18      10.31703/gdpmr.2022(V-II).18      Published : Jun 2022

Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students

Abstract

    The aim of the research was to investigate the impact of Bollywood movies on the Islamic Sentiments of Pakistani youth. A rise has been observed in Bollywood movies showing historical bias and errors when it comes to portraying Muslim historical figures. The objective we needed to achieve was to see whether these movies had a positive or negative impact on the Islamic sentiments of Pakistani Youth. A quantitative method was employed, and a survey was conducted, using convenience sampling. A questionnaire was formulated and then 100 questionnaires were distributed among UMT students, 50 being male and 50 being female. Convenience sampling was employed. Framing and agenda-setting theories were employed. The findings suggest that Bollywood movies portray Muslim characters in a negative light and role, and through this, they have hurt the Islamic sentiments of youth. The study also suggested that Muslim historical figures were falsely portrayed which indeed hurt the Islamic sentiments of Pakistani Youth.

    Muslims, Indian Cinema, Islamic Sentiment, Pakistani Youth, UMT, Bollywood Movies

    (1) Noor Ul Ain Nasir
    Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Rabia Shaukat
    PhD Scholar, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Dawood Asif
    M.Phil. Scholar, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
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Cite this article

APA

    APA : Nasir, N. U. A., Shaukat, R., & Asif, D. (2022). Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students. Global Digital & Print Media Review, V(II), 198-210 . https://doi.org/10.31703/gdpmr.2022(V-II).18

CHICAGO

    CHICAGO : Nasir, Noor Ul Ain, Rabia Shaukat, and Dawood Asif. 2022. "Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students." Global Digital & Print Media Review, V (II): 198-210 doi: 10.31703/gdpmr.2022(V-II).18

HARVARD

    HARVARD : NASIR, N. U. A., SHAUKAT, R. & ASIF, D. 2022. Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students. Global Digital & Print Media Review, V, 198-210 .

MHRA

    MHRA : Nasir, Noor Ul Ain, Rabia Shaukat, and Dawood Asif. 2022. "Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students." Global Digital & Print Media Review, V: 198-210

MLA

    MLA : Nasir, Noor Ul Ain, Rabia Shaukat, and Dawood Asif. "Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students." Global Digital & Print Media Review, V.II (2022): 198-210 Print.

OXFORD

    OXFORD : Nasir, Noor Ul Ain, Shaukat, Rabia, and Asif, Dawood (2022), "Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students", Global Digital & Print Media Review, V (II), 198-210

TURABIAN

    TURABIAN : Nasir, Noor Ul Ain, Rabia Shaukat, and Dawood Asif. "Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students." Global Digital & Print Media Review V, no. II (2022): 198-210 . https://doi.org/10.31703/gdpmr.2022(V-II).18