Social Media Effects on General Elections Turn-Out
The present study explores the effects of social media on general elections turn-out. Media is considered the fourth pillar of the state. This study was conducted in Bahawalpur city that is called a princely state and considered the heart of Southern Punjab, a sample of 200 respondents was selected as Stratified Random Sample technique including males and females form 18-60 years. Survey method was used for data collection and questionnaire was prepared including 15 close ended questions. The present study conducted under the light of Uses and Gratification Theory and Diffusion of innovation Theoryâ€Â. The study conclude that social media has strong positive effects on current political situation of the Bahawalpur. Social media aware people to vote for the country and for the promotion of democracy. Moreover, during elections social media attract more people to participate in political process. Study further concludes that social media also plays an important role in increasing turn-out in general elections.
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Social Media, Democracy, General Elections, Voting Process, Political Opinion
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(1) Muhammad Imran
PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
(2) Hamayun Masood
PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
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Cite this article
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APA : Imran, M., & Masood, H. (2020). Social Media Effects on General Elections Turn-Out. Global Digital & Print Media Review, III(I), 54-62. https://doi.org/10.31703/gdpmr.2020(III-I).05
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CHICAGO : Imran, Muhammad, and Hamayun Masood. 2020. "Social Media Effects on General Elections Turn-Out." Global Digital & Print Media Review, III (I): 54-62 doi: 10.31703/gdpmr.2020(III-I).05
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HARVARD : IMRAN, M. & MASOOD, H. 2020. Social Media Effects on General Elections Turn-Out. Global Digital & Print Media Review, III, 54-62.
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MHRA : Imran, Muhammad, and Hamayun Masood. 2020. "Social Media Effects on General Elections Turn-Out." Global Digital & Print Media Review, III: 54-62
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MLA : Imran, Muhammad, and Hamayun Masood. "Social Media Effects on General Elections Turn-Out." Global Digital & Print Media Review, III.I (2020): 54-62 Print.
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OXFORD : Imran, Muhammad and Masood, Hamayun (2020), "Social Media Effects on General Elections Turn-Out", Global Digital & Print Media Review, III (I), 54-62
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TURABIAN : Imran, Muhammad, and Hamayun Masood. "Social Media Effects on General Elections Turn-Out." Global Digital & Print Media Review III, no. I (2020): 54-62. https://doi.org/10.31703/gdpmr.2020(III-I).05