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FACEBOOK TO METAVERSE A PHILOSOPHICAL INSIGHT INTO MONETIZATION PRACTICES AND PREFERENCES IN PAKISTAN

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15 Pages : 154-163

http://dx.doi.org/10.31703/gdpmr.2022(V-I).15      10.31703/gdpmr.2022(V-I).15      Published : Mar 2022

Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan

Abstract

    Social Media Monetization has played a significant role in the economic domain. The dynamic world of digital media is transiting from augmented to virtual reality as can be seen in the case of the metaverse. Considering uses and gratification, the current study is aimed at exploring the practices and demographic perspectives of Pakistani social media consumers. For this purpose, a sample of 300 social media consumers was surveyed by using a purposive sampling technique. There is a positive correlation between the credibility of the SNS and trust in online resources with the usage of social media monetized content in Pakistani consumers. In addition to that, age is observed as a significant factor unlike the income of the users while utilizing social media monetized content.Being an emerging trend, monetization still requires room for building consumer trust. The study can be taken as a multi-disciplinary bridge among domains of marketing, consumer psychology, and social media.

    Social Media Monetization, Metaverse, Philosophical dimensions, Pakistani consumers, Practices, Preferences

    (1) Madiha Maqsood
    Lecturer, PhD Scholar, School of Communication Studies, University of the Punjab, Punjab, Pakistan.
    (2) Sehreen Far Bokhari
    Assistant Professor, Department of Philosophy, University of the Punjab, Punjab, Pakistan.
    (3) Seemab Far Bukhari
    Assistant Professor, School of Communication Studies, University of the Punjab, Punjab, Pakistan.
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Cite this article

APA

    APA : Maqsood, M., Bokhari, S. F., & Bukhari, S. F. (2022). Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan. Global Digital & Print Media Review, V(I), 154-163. https://doi.org/10.31703/gdpmr.2022(V-I).15

CHICAGO

    CHICAGO : Maqsood, Madiha, Sehreen Far Bokhari, and Seemab Far Bukhari. 2022. "Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan." Global Digital & Print Media Review, V (I): 154-163 doi: 10.31703/gdpmr.2022(V-I).15

HARVARD

    HARVARD : MAQSOOD, M., BOKHARI, S. F. & BUKHARI, S. F. 2022. Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan. Global Digital & Print Media Review, V, 154-163.

MHRA

    MHRA : Maqsood, Madiha, Sehreen Far Bokhari, and Seemab Far Bukhari. 2022. "Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan." Global Digital & Print Media Review, V: 154-163

MLA

    MLA : Maqsood, Madiha, Sehreen Far Bokhari, and Seemab Far Bukhari. "Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan." Global Digital & Print Media Review, V.I (2022): 154-163 Print.

OXFORD

    OXFORD : Maqsood, Madiha, Bokhari, Sehreen Far, and Bukhari, Seemab Far (2022), "Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan", Global Digital & Print Media Review, V (I), 154-163

TURABIAN

    TURABIAN : Maqsood, Madiha, Sehreen Far Bokhari, and Seemab Far Bukhari. "Facebook to Metaverse: A Philosophical insight into Monetization, Practices and Preferences in Pakistan." Global Digital & Print Media Review V, no. I (2022): 154-163. https://doi.org/10.31703/gdpmr.2022(V-I).15