Advertising is the main marketing tool. Key elements that affect an ad are successful in advertising inventiveness. The AIDA model is utilized in this study to gauge how viewers reacted to the advertising. A well-known active hierarchy model for marketers to use as a guide for putting marketing communication strategies into practice is the AIDA (Attention, Interest, Desire, and Action) model. The final step in a consumer's decision-making process to acquire a product is the analysis of the impact of advertising strategy. This study is based on Erwin Panofsky's model of iconography analysis. This study broadens our awareness of how Lipton become a part of people's lives. For decades Lipton has used its slogan "chai chahiye" to gain consumers. Jingle's value in helping people recall and recognize the commercial cannot be understated. Since jingles are melodious songs, they are the most memorable aspect of the advertisement. This study will analyze whether jingles are essential in changing societal ideals.