ARTICLE

EFFECT OF TELEVISION ADVERTISEMENTS ON PAKISTANI SOCIETY AND CULTURE

02 Pages : 10-20

http://dx.doi.org/10.31703/gdpmr.2021(IV-II).02      10.31703/gdpmr.2021(IV-II).02      Published : Jun 2021

Effect of Television Advertisements on Pakistani Society and Culture

    The impact of traditional advertising and product placement on television audiences is still very limited. Every media platform's advertisement has a unique composition that engages customers in a unique way. As a result, a better knowledge of advertisements on various media platforms and their implications for their impact on culture and our ideologies is required. The research paper took a Qualitative approach to further persist the study and results show that Pakistani Media Advertisements undoubtedly affect the said trends directly or indirectly, influencing the minds of consumers. This paper explores the unethical appeals used by advertisers that are directly appealing to the customers and increasing the sale of the goods but indirectly destroying the ideology and culture of Pakistan. Advertising agents can take a cue from this study and evaluate the content being used to enhance the objectivity of the advertisements by investing in appropriate media procedures. 

    TV Advertisements, Society & Culture, Behavioral and Ethical Consequences, Psychological Consequences, Dressing, Institution of Westernized Living Standards, Beauty Stereotypes
    (1) Tehreem Siddiqi
    Graduate, Department of Media & Communications, Foundation University, Islamabad, Pakistan.

Cite this article

    CHICAGO : Siddiqi, Tehreem. 2021. "Effect of Television Advertisements on Pakistani Society and Culture." Global Digital & Print Media Review, IV (II): 10-20 doi: 10.31703/gdpmr.2021(IV-II).02
    HARVARD : SIDDIQI, T. 2021. Effect of Television Advertisements on Pakistani Society and Culture. Global Digital & Print Media Review, IV, 10-20.
    MHRA : Siddiqi, Tehreem. 2021. "Effect of Television Advertisements on Pakistani Society and Culture." Global Digital & Print Media Review, IV: 10-20
    MLA : Siddiqi, Tehreem. "Effect of Television Advertisements on Pakistani Society and Culture." Global Digital & Print Media Review, IV.II (2021): 10-20 Print.
    OXFORD : Siddiqi, Tehreem (2021), "Effect of Television Advertisements on Pakistani Society and Culture", Global Digital & Print Media Review, IV (II), 10-20