ARTICLE

US IMAGE IN PRINT MEDIA CARTOONS FRAMING ANALYSIS OF THE NEWS AND THE NATION

03 Pages : 34-51

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).03      10.31703/gdpmr.2023(VI-IV).03      Published : Dec 2023

US Image in Print Media Cartoons: Framing Analysis of The News and The Nation

    The main focus of the study is to analyze how Pakistan's English newspapers, The News and The Nation, portrayed the US via cartoons in the year of 2011. The US doesn't enjoy a positive image among Pakistanis for many years and this has been highlighted in the print media more often. This study tests how these two leading newspapers portrayed the US in a comic manner. The cartoons of these two newspapers published in 2011 are quantitatively analyzed to test the hypotheses. Thisstudy examines how these two newspapers try to set their own agenda and frame any specific issue. Cartoons published in The Nation and The News of the year 2011 are taken as sample size. This is an exertion to examine the portrayal of the US via the cartoons published in 2011. For the sake of evaluating the positive, negative, and neutral portrayal of the US, variables, and categories are constructed under the light of Framing, which is a significant feature of Agenda Setting Theory. Framing affirms that there is some cognitive structure that lies in the mind, which leads to the perception of anyone. These frames are created intentionally and sometimes, the reader himself makes them.

    Framing Analysis, Print Media, Editorial Cartoon, US, Pakistan
    (1) Awais Khalid
    MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.
    (2) Ailya Kazmi
    MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.
    (3) Muhammad Ashfaq
    Senior Assistant Professor, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.

Cite this article

    APA : Khalid, A., Kazmi, A., & Ashfaq, M. (2023). US Image in Print Media Cartoons: Framing Analysis of The News and The Nation. Global Digital & Print Media Review, VI(IV), 34-51. https://doi.org/10.31703/gdpmr.2023(VI-IV).03
    CHICAGO : Khalid, Awais, Ailya Kazmi, and Muhammad Ashfaq. 2023. "US Image in Print Media Cartoons: Framing Analysis of The News and The Nation." Global Digital & Print Media Review, VI (IV): 34-51 doi: 10.31703/gdpmr.2023(VI-IV).03
    HARVARD : KHALID, A., KAZMI, A. & ASHFAQ, M. 2023. US Image in Print Media Cartoons: Framing Analysis of The News and The Nation. Global Digital & Print Media Review, VI, 34-51.
    MHRA : Khalid, Awais, Ailya Kazmi, and Muhammad Ashfaq. 2023. "US Image in Print Media Cartoons: Framing Analysis of The News and The Nation." Global Digital & Print Media Review, VI: 34-51
    MLA : Khalid, Awais, Ailya Kazmi, and Muhammad Ashfaq. "US Image in Print Media Cartoons: Framing Analysis of The News and The Nation." Global Digital & Print Media Review, VI.IV (2023): 34-51 Print.
    OXFORD : Khalid, Awais, Kazmi, Ailya, and Ashfaq, Muhammad (2023), "US Image in Print Media Cartoons: Framing Analysis of The News and The Nation", Global Digital & Print Media Review, VI (IV), 34-51
    TURABIAN : Khalid, Awais, Ailya Kazmi, and Muhammad Ashfaq. "US Image in Print Media Cartoons: Framing Analysis of The News and The Nation." Global Digital & Print Media Review VI, no. IV (2023): 34-51. https://doi.org/10.31703/gdpmr.2023(VI-IV).03