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- Latif, A. & Abideen, Z.U. (2011). Effect of television advertising on children: A Pakistanperspective. European Journal of Economics, Finance and Administration Sciences.30, 38-49
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- Abideen, Z.U.L., Farough, W. & Latif, A. (2011). How urban children process advertising message: Preference to television advertising in Pakistan. African Journal of Business Management 5(10), 3962-2974. 10.5897/AJBM11.014
- Abraham, A. A. (1997). Marketing insight lecture note post graduate school university of Calabar, Nigeria.
- Ayanwale, A. B., Alimi, T & Ayanbimpe, M. A. (2005). The influence of advertising on consumerbrand preference. Journal of social science 10, 9-16. https://doi.org/10.1080/09718923.2005.11892453
- Balter, D. (2004). Introduction to BzzAent: Word of Mouth. http://IntrotoBzzAgentWordOfMouth.html.
- Bymolt. T. H. A., Claasen, W. & Brus, B. (1998). Children’s understanding of TV advertising: Effect of age, gender and parental influence. Journal of consumer policy, 21, 171-194. https://doi.org/10.1023/A:1006831206697
- Dellarocas, C. (2003). The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science, 49(10), 1407–1424. http://www.jstor.org/stable/4134013
- Harrison-Walker, L. J. (2001).The Measurement of Word-of-Mouth Communication and anInvestigation of Service Quality and Customer Commitment as Potential Antecedents, Journal of Service Research, 4(1),60-75. https://doi.org/10.1177/1094670501410
- Hussainy, S.K., Riaz, K, K., Kazi, A.K.m & Herami, G.M. (2008). Advertising Styles impact onattention in Pakistan. KASBIT Business Journal. 1(1), 28-35.
- Kopalle, P. K., and Mela, C. F. (1999). The Dynamic Effect of Discounting of Sales: EmpiricalAnalysis and Normative Pricing Implication. Marketing Science, 18 (13), 317-32. http://dx.doi.org/10.1287/mksc.18.3.317
- Latif, A. & Abideen, Z.U. (2011). Effect of television advertising on children: A Pakistanperspective. European Journal of Economics, Finance and Administration Sciences.30, 38-49
- Loudon, D. L., & Della, B. A. J. (1994). Consumer Behaviour. New York: McGraw Hill, Inc.
- Lu, R. Y., Yu, C. C., & Wang C. C. (2006). Internet Sales Promotion Strategies, Users Characteristics and Their Relationships with Sales promotion Effects-Travel Website Case . Electronic Commerce Studies, 4(3), 305 -326
- Moore, S. E. (2004). Children and changing world of advertisement. Journal of Business Ethics, 52, 161-167. https://doi.org/10.1023/B:BUSI.0000035907.66617.f5
- Morden, A. R. (1991). Elements of Marketing. London D.P. Publication Ltd.
Cite this article
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APA : Bhutto, S., Marvi, H., & Kumar, R. (2022). Advertisement and Word of Mouth Influence on Purchase Behavior. Global Digital & Print Media Review, V(I), 144 -153 . https://doi.org/10.31703/gdpmr.2022(V-I).14
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CHICAGO : Bhutto, Sanam, Hina Marvi, and Raj Kumar. 2022. "Advertisement and Word of Mouth Influence on Purchase Behavior." Global Digital & Print Media Review, V (I): 144 -153 doi: 10.31703/gdpmr.2022(V-I).14
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HARVARD : BHUTTO, S., MARVI, H. & KUMAR, R. 2022. Advertisement and Word of Mouth Influence on Purchase Behavior. Global Digital & Print Media Review, V, 144 -153 .
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MHRA : Bhutto, Sanam, Hina Marvi, and Raj Kumar. 2022. "Advertisement and Word of Mouth Influence on Purchase Behavior." Global Digital & Print Media Review, V: 144 -153
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MLA : Bhutto, Sanam, Hina Marvi, and Raj Kumar. "Advertisement and Word of Mouth Influence on Purchase Behavior." Global Digital & Print Media Review, V.I (2022): 144 -153 Print.
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OXFORD : Bhutto, Sanam, Marvi, Hina, and Kumar, Raj (2022), "Advertisement and Word of Mouth Influence on Purchase Behavior", Global Digital & Print Media Review, V (I), 144 -153
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TURABIAN : Bhutto, Sanam, Hina Marvi, and Raj Kumar. "Advertisement and Word of Mouth Influence on Purchase Behavior." Global Digital & Print Media Review V, no. I (2022): 144 -153 . https://doi.org/10.31703/gdpmr.2022(V-I).14