GDPMR - Global Digital & Print Media Review

PROFESSIONAL VALUES AND STANDARDS OF PR INDUSTRY IN PAKISTAN A COMPARISON WITH INTERNATIONAL PRACTICES

http://dx.doi.org/10.31703/gdpmr.2021(IV-IV).06 10.31703/gdpmr.2021(IV-IV).06
Authored by : Syed JawadShah , Saqib Riaz

06 Pages : 66-72

References

Baus, H. M. (1948). Public Relations at Work. Pub. under the sponsorship of American Council on Public Relations by Harper.
Cheema, E. A. (1996). A Critical Analysis Of The Performance Of Public Relations Departments In Lahore. Master's Thesis, Lahore, Pakistan, University of the Punjab.
Grunig, J. E. (2000). Collectivism, Collaboration, and Societal Corporatism as Core Professional Values in Public Relations. Journal of Public Relations Research 12(1). 23-48, https://doi.org/10.1207/S1532754XJPRR120 1_3.
Harlow, R. F. (1977). Public Relations Definitions through the Years. Public Relations Review 3(1). 49-63. https://doi.org/10.1016/S0363- 8111(77)80018-0.
Jeelani, K. (2001). Gap between Public Relations Theory and Practice: A Case Study of Director General Public Relations Punjab. M.Phil Thesis, Lahore, Pakistan, University of the Punjab
Khan, A. (2001). The Art of Public Relations In Pakistan: A Critical Overview of the Theoretical and Practical Conditions. PhD Thesis, Bahawalpur, Islamia University
Kruckeberg, D. (1996). The Challenge for Public Relations in the Era of Globalization. Public Relations Quarterly 40(4). 36-39.
L'Etang, J. (1999). Public Relations Education in Britain: An Historical Review in the Context of Professionalisation. Public Relations Review 25(3): 261-89.
Lim, S., Goh, J., & Sriramesh, K. (2005). Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural Context: The Case Study of Singapore. Journal of Public Relations Research, 17(4), 315-340. https://doi.org/10.1207/s1532754xjprr1704_ 1.
Masood, A. (2017). Public Relations In Pakistan: Potential And Prospectus. Ahsen Publishing House, Islamabad
Mukhtar, M. (2019). A Comparative Analysis of Public Relations Models and Roles Adaptation Patterns among Practitioners in Public and Private Sector: A Case of Pakistan. Doctoral Thesis, Lahore, Pakistan, University of the Punjab.
Mukhtar, M., Umber, S., & Shah, M. H. (2020). The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions. Global Political Review, V(I), 55-61. https://doi.org/10.31703/gpr.2020(v-i).07.
Public Relations Institute of Australia (PRIA). What is Public Relations. https://www.pria.com.au/what/what-is-it/.
Sriramesh, K. (1992). The Impact of Societal Culture on Public Relations: An Ethnographic Study of South Indian Organizations. (Unpublished Doctoral Dissertation, College Park, University of Maryland)
Wylie, F. W. (1994). Commentary: Public Relations Is Not Yet A Profession. Public Relations Review 20(1). 1-3
Xu, J., & Huang, G. (2016). Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995-2014. Asian Journal of Communication, 26(6), 548-565. https://doi.org/10.1080/01292986.2016.1218 900.

References

Baus, H. M. (1948). Public Relations at Work. Pub. under the sponsorship of American Council on Public Relations by Harper.
Cheema, E. A. (1996). A Critical Analysis Of The Performance Of Public Relations Departments In Lahore. Master's Thesis, Lahore, Pakistan, University of the Punjab.
Grunig, J. E. (2000). Collectivism, Collaboration, and Societal Corporatism as Core Professional Values in Public Relations. Journal of Public Relations Research 12(1). 23-48, https://doi.org/10.1207/S1532754XJPRR120 1_3.
Harlow, R. F. (1977). Public Relations Definitions through the Years. Public Relations Review 3(1). 49-63. https://doi.org/10.1016/S0363- 8111(77)80018-0.
Jeelani, K. (2001). Gap between Public Relations Theory and Practice: A Case Study of Director General Public Relations Punjab. M.Phil Thesis, Lahore, Pakistan, University of the Punjab
Khan, A. (2001). The Art of Public Relations In Pakistan: A Critical Overview of the Theoretical and Practical Conditions. PhD Thesis, Bahawalpur, Islamia University
Kruckeberg, D. (1996). The Challenge for Public Relations in the Era of Globalization. Public Relations Quarterly 40(4). 36-39.
L'Etang, J. (1999). Public Relations Education in Britain: An Historical Review in the Context of Professionalisation. Public Relations Review 25(3): 261-89.
Lim, S., Goh, J., & Sriramesh, K. (2005). Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural Context: The Case Study of Singapore. Journal of Public Relations Research, 17(4), 315-340. https://doi.org/10.1207/s1532754xjprr1704_ 1.
Masood, A. (2017). Public Relations In Pakistan: Potential And Prospectus. Ahsen Publishing House, Islamabad
Mukhtar, M. (2019). A Comparative Analysis of Public Relations Models and Roles Adaptation Patterns among Practitioners in Public and Private Sector: A Case of Pakistan. Doctoral Thesis, Lahore, Pakistan, University of the Punjab.
Mukhtar, M., Umber, S., & Shah, M. H. (2020). The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners' Perspective and Perceptions. Global Political Review, V(I), 55-61. https://doi.org/10.31703/gpr.2020(v-i).07.
Public Relations Institute of Australia (PRIA). What is Public Relations. https://www.pria.com.au/what/what-is-it/.
Sriramesh, K. (1992). The Impact of Societal Culture on Public Relations: An Ethnographic Study of South Indian Organizations. (Unpublished Doctoral Dissertation, College Park, University of Maryland)
Wylie, F. W. (1994). Commentary: Public Relations Is Not Yet A Profession. Public Relations Review 20(1). 1-3
Xu, J., & Huang, G. (2016). Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995-2014. Asian Journal of Communication, 26(6), 548-565. https://doi.org/10.1080/01292986.2016.1218 900.