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Volume-VI

, Issue-II

(SPRING 2023)

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01 - Framing of Israel and Palestine Conflict in RT news, Al-Jazeera, CNN & BBC N

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).01
10.31703/gdpmr.2023(VI-II).01      Published : Jun 2023

Abstract

    The study analyzes the framing of the Palestinian-Israeli conflict in the leading international broadcast media. For this purpose, RT News, Al-Jazeera, BBC, and CNN were selected. Using Framing as theoretical work, the study examined slants and thematic frames with help of content analysis. The timeframe of the study was from Jult-2019-July2022. By using systematical sampling, the 100 news stories... Details

    Israel, Palestinian, Conflict, RT, Aljazeera, BBC, CNN, Framing, Content Analysis

    (1) Farrukh Shahzad
    Head, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (2) Tehmina Ashfaq Qazi
    Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Rida Shehzad
    MS Scholar, Department of Media Studies, Bahria University Islamabad, Pakistan.
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02 - Role of Political Talk Shows in Creating Political Awareness among Youth: Case o

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).02
10.31703/gdpmr.2023(VI-II).02      Published : Jun 2023

Abstract

    Political talk shows to drive the political socialization of youth, inculcating different political trends. This research aimed to examine the role of political talk shows in creating political awareness among the students at public sector universities of southern Punjab. For this study, the researcher selected the students of all the departments of selected public universities; the researcher col... Details

    Media, Political Awareness, Political Socialization, Participation, Talk shows

    (1) Muhammad Uzair Ashraf
    M. Phil Scholar, Department of Sociology, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Muhammad Umair Ashraf
    Assistant Professor of Sociology, Government College Women University, Sialkot, Punjab, Pakistan.
    (3) Muhammad Imran
    Assistant Professor of Political Science, Government College Women University, Sialkot, Punjab, Pakistan.
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03 - The Role of Media in the Preservation and Promotion of Archaeological Heritage

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).03
10.31703/gdpmr.2023(VI-II).03      Published : Jun 2023

Abstract

    Globally, information and communications technologies are opening new doors for experiencing and exploring ancient heritage through cross‐media interaction. This research paper is an attempt to understand and highlight the role of Pakistani media that it can play to save and preserve the historic legacies of our nation for future generations. We have witnessed that ever since the libe... Details

    Media, Archaeology, Heritage, Pakistan, Cultural Legacy

    (1) Sarah Umer
    Associate Professor, University College of Art and Design, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Wajid Zulqarnain
    Associate Professor, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
    (3) Amna Zulqarnain
    Lecturer, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
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04 - The Use of Cricket Jargon in Pakistani Media

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).04
10.31703/gdpmr.2023(VI-II).04      Published : Jun 2023

Abstract

    The purpose of this research is to find out the cricket jargons that are used in politics and media after the political speeches of former cricketer Imran Khan. The purpose of the study is to investigate the unknown views of politicians and media. The nature of the study is fully qualitative for data collection and is based on Fairclough Three Dimension Model. The researchers collected data from J... Details

    Cricket Jargon, Political Speeches, Media news Channels, Twitter

    (1) Kainat Rafi
    BS Graduate, Department of English, University of Buner, KP, Pakistan.
    (2) Shakir Ullah
    Lecturer, Department of English, University of Buner, KP, Pakistan.
    (3) Mehnaz Bibi
    BS Graduate, Department of English, University of Buner, KP, Pakistan.
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05 - Insights into Student Perceptions: Investigating Artificial Intelligence (AI) To

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).05
10.31703/gdpmr.2023(VI-II).05      Published : Jun 2023

Abstract

    This research study scrutinizes the perception of Artificial Intelligence (AI) utilities, particularly focusing on the student cohort at the University of Limerick, Republic of Ireland. The research aims to compile an exhaustive assortment of both affirmative and critical perspectives to construct a holistic comprehension of the students' viewpoints. Utilizing a quantitative research design that e... Details

    AI Tools, Chat GPT, Student Perceptions, Education, University of Limerick, Quantitative Study

    (1) Muhammad Irfan
    PhD Scholar, School of English, Irish and Communication, University of Limerick, Ireland.
    (2) Liam Murray
    Head of TESOL and Linguistics, University of Limerick, Ireland.
    (3) Sajjad Ali
    Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, KP, Pakistan.
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06 - A Deconstructive Analysis of Taglines on Pakistani Billboards

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).06
10.31703/gdpmr.2023(VI-II).06      Published : Jun 2023

Abstract

    A deconstructive point of view highlights the contradictions between an author's intended message and the aspects that naturally arise in their writing. Derrida's language has been used to define deconstruction and demonstrate how it may be used in Billboards’ taglines analysis in the study. The data have been analyzed using a descriptive qualitative research design. The researchers photogra... Details

    Deconstruction, Billboards, Taglines, Feminine Brand

    (1) Hinzala Hussain
    MS Scholar, Department of English, Government College Women University, Sialkot, Punjab, Pakistan.
    (2) Aisha Farid
    Assistant Professor, Department of English, Government College Women University, Sialkot, Punjab, Pakistan.
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07 - Critical Discourse Analysis on Climate Change: Analyzing Hollywood Film "How to

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).07
10.31703/gdpmr.2023(VI-II).07      Published : Jun 2023

Abstract

    To analyze Climate Change (CC) in films, this study uses Critical Discourse Analysis (CDA) to examine the film "How to Blow Up a Pipeline". It is based on the book "How to Blow Up a Pipeline: Learning to Fight in a World on Fire" by Andreas Malm, suggesting violent approaches to address CC. Based on Van Dijk’s concept of CDA, the study examines the use of vocabulary and pragmatic contexts by... Details

    Critical Discourse Analysis (CDA), climate change, vocabulary, pragmatic Hollywood film

    (1) Ayesha Zahid
    Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
    (2) Farwa Kunwal
    Senior Lecturer, Media Studies Department, Bahria University, Islamabad, Pakistan.
    (3) Muhammad Ali
    Ph.D. Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
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08 - Role of Social Media in Branding Tourism Destinations in Khyber Pakhtunkhwa: A Q

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).08
10.31703/gdpmr.2023(VI-II).08      Published : Jun 2023

Abstract

    E-commerce has spurred digital tourism entrepreneurship. Digital tourism companies must create unique and shareable destination brands to attract customers. Scholars advocated increasing brand perceptions as value enhancers to increase destination brand equity (DBE) which has been previously overlooked in research. This study examines digital tourism entrepreneurship's digital media marketing. Thi... Details

    Social Media, Tourism, Khyber Pakhtunkhwa, Enterpreneurship, E-commerce

    (1) Muhammad Naseem Anwar
    Ph.D. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Hassan Raza Syed
    Associate Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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09 - Use of Emojis and Stickers for Online Interaction Facilitation: A Gender-Based S

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).09
10.31703/gdpmr.2023(VI-II).09      Published : Jun 2023

Abstract

    Modern technology has revolutionized our methods of communication. Emojis and stickers are the newest advancements that transcend linguistic barriers and act as a universal language. This research paper applies a social semiotic framework to investigate the functions of emojis and stickers in digital discourse. Utilizing a mixed method approach, data has been collected through a web-based question... Details

    Emoticons, Emojis, Stickers, Socio-semiotic, Global Language

    (1) Hina Sadia
    Lecturer, Department of English and Literary Studies, University of Management and Technology, Sialkot Campus, Punjab, Pakistan.
    (2) Muhammad Sabboor Hussain
    Assistant Professor, Department of English, Government College Women University, Sialkot, Punjab, Pakistan.
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10 - Cultural Journalism in Pakistan: Decline of Literary Content in National Urdu Ne

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).10
10.31703/gdpmr.2023(VI-II).10      Published : Jun 2023

Abstract

    The crisis of cultural journalism is a contemporary debate in many countries. Various research explores that the media’s focus of cultural journalism is increased on the coverage of pop cultural content (service and entertainment) instead of serious traditional high art forms like theatre and literature. The present study examines the space and coverage of literary content in national Urdu n... Details

    Art Coverage, Art Journalism, Cultural Journalism, Literary Content, Newspapers, Media Priorities

    (1) Ghulam Maaz Jan
    Lecturer, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (2) Zeeshan Hameed
    Lecturer, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Tabinda Sadiq
    Senior Assistant Professor, Bahria University, Islamabad, Pakistan.
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11 - Hate Speech through Social Media: A Systematic Review

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).11
10.31703/gdpmr.2023(VI-II).11      Published : Jun 2023

Abstract

    Hate speech is a complicated concept and there is no locally recognized definition for it in Pakistan. But there are some academic publications and court precedents that tell us about what comes in the ambit of ‘hate speech’. According to them any danger and damage caused by certain forms of expressions have been globally acknowledged in defining hate speech. Our study explores existin... Details

    Hate Speech, Cyber Hate, Social Media

    (1) Shanza Khan
    MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Muhammad Riaz Khan
    English Language Instructor, Jazan University, Saudi Arabia.
    (3) Muhammad Junaid Ghauri
    Lecturer, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
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12 - Examining the Impact of Social Media Make-Up Influencers on Millennials

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).12
10.31703/gdpmr.2023(VI-II).12      Published : Jun 2023

Abstract

    Social media influencers contribute to the makeup sector by promoting it as more visible and diversified, by practising societal acceptance and variety, and by sharing their lives publicly on social media. These 'beauty gurus' employ their makeup abilities to collaborate with cosmetics businesses, earning significant pay by increasing brand knowledge among social media viewers. This research looks... Details

    Credibility, Social Media Influencers, Make-up Influencers, Millennials, Trustworthiness

    (1) Tabinda Sadiq
    Senior Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (2) Anbreen Waheed
    Lecturer, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Zaira Noor
    BS Scholar, Bahria University, Islamabad, Pakistan.
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13 - Sensemaking through Adaptive Collective Storytelling: A Critical Discourse Analy

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).13
10.31703/gdpmr.2023(VI-II).13      Published : Jun 2023

Abstract

    The aim of the present study is to understand the discourse of Twitter stories under enhanced virtual ethnography and sense-making through an adaptive collective storytelling perspective. The selected approach is a joint framework of Enhanced Virtual Ethnography by Hair & Clark and Sensemaking through Adaptive Collective Storytelling by Beitti, Tilson & Bagerte. There are nine different as... Details

    Twittersphere, Critical Narrative Analysis, Sensemaking, Adaptive Collective Storytelling and Enhanced Virtual Ethnography

    (1) Waqasia Naeem
    Associate Professor, School of English, Minhaj University, Lahore, Punjab, Pakistan.
    (2) Nadia Shaukat
    M.Phil. Scholar, Applied Linguistics, University of Management and Technology, Lahore, Punjab Pakistan.
    (3) Mehwish Jameel
    M.Phil. Scholar, Applied Linguistics, School of English, Minhaj University, Lahore, Punjab, Pakistan.
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14 - The Impact of Picture Series Learning on the Creative Writing Skills of ESL Lear

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).14
10.31703/gdpmr.2023(VI-II).14      Published : Jun 2023

Abstract

    The present research aims to discover the results of the activities of creative writing skills on the ability of the students at the school level in story writing. Randomly selected models of a total of sixty students from the 10th A section were taken as a controlled group and a group of experiments is taken from students of the 10th B section in this research from Government Naz Pilot Higher Sec... Details

    Creative Writing skill, Impact of Picture Series, Secondary level, ESL students, Controlled & Experimental Groups, Pre-test & Post-test

    (1) Sonal Khan Maitlo
    M.Phil. English Linguistics, Department of English Linguistics, Lahore Leads University, Lahore, Punjab, Pakistan.
    (2) Abdul Rasheed Soomro
    Lecturer, Institute of English Language and Literature, Shah Abdul Latif University, Khairpur, Sindh, Pakistan.
    (3) Ajab Ali Lashari
    Lecturer, Department of Education, Sindh Madressatul Islam University, Karachi, Sindh, Pakistan.
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15 - Empowering ESL Students: Harnessing the Potential of Social Media to Enhance Aca

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).15
10.31703/gdpmr.2023(VI-II).15      Published : Jun 2023

Abstract

    Numerous studies have been conducted to determine how social media usage affects students' academic motivation as a result of its extensive use around the world. However, it has largely gone unnoticed when it comes to learning English as a second language (ESL). Thereby, this study examines the influence of social media usage on the academic motivation of ESL students. Conducted among 353 particip... Details

    Social Media, ESL learners, Academic Motivation, Self-determination theory

    (1) Muhammad Ramzan
    PhD Scholar, Department of English Linguistics, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Zartashia Kynat Javaid
    Lecturer, Department of Applied Psychology, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Maham Fatima
    BS Applied Psychology, Government College Women University, Faisalabad, Punjab, Pakistan.
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16 - K-pop Fans Practices: Content Consumption to Participatory Approach

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).16
10.31703/gdpmr.2023(VI-II).16      Published : Jun 2023

Abstract

    This article gives insight into K-pop fans' practices from the perspective of consumption patterns to a participatory approach. Digital advancement requires reshaping strategies to persuade fans to participate for idols' good image. The article examines and explores trends of participation by fans emerging due to psycho-social needs of connectedness with idols and fan communities. The study uses a... Details

    K-pop, Fan practices, Content consumption to participation, Digital fandom

    (1) Ushba Ismail
    Assistant Professor, Department of Communication & Media Studies, Fatima Jinnah Women's University, Islamabad, Pakistan.
    (2) Musa Khan
    Assistant Professor, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
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17 - Linguistic Manipulation in Pakistani Tea Commercials: A Critical Discourse Study

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).17
10.31703/gdpmr.2023(VI-II).17      Published : Jun 2023

Abstract

    This paper intends to study the techniques and strategies employed in TV advertisements to discover hidden agendas and to bring awareness among readers/consumers. It has been aimed at analyzing tea advertisements in Pakistani electronic media, and investigating how advertisers make use of the discourse to convince customers to buy their products. The main purpose was to analyze different linguisti... Details

    Language Manipulation, TV Commercials, Critical Discourse Analysis, Norman Fairclough

    (1) Moeeza Bashir
    M.Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
    (2) Muhammad Akbar Khan
    Associate Professor, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
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18 - Online News Displaces Print Newspaper: Media Students' Preferences and Percepti

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).18
10.31703/gdpmr.2023(VI-II).18      Published : Jun 2023

Abstract

    This study extends the uses and gratifications theory to explore the uses of general, time, daily, and weekly news. It also applies the theory of media displacement to investigate the ease, preference, emergency use, credibility perception, and confidence in forming opinions for news from print newspapers and online sources. A survey with 244 students from communication and media disciplines in La... Details

    Online News, Newspaper, Students’ Preferences, Students’ Perceptions, Media Displacement

    (1) Umair Shahzad
    Ph.D. Scholar, Department of Mass Communication, Superior University, Lahore, Punjab, Pakistan.
    (2) Mudassar Hussain
    Lecturer, Department of Mass Communication, Garrison University, Lahore, Punjab, Pakistan.
    (3) Syed Muhammad Saqib Saleem
    Assistant Professor, Department of Mass Communication, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan.
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19 - Communication Campaigns for Safer Roads Pakistani Southern Punjab

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).19
10.31703/gdpmr.2023(VI-II).19      Published : Jun 2023

Abstract

    The study aims to examine the efficacy of media communication campaigns for safer roads in southern Punjab of Pakistan. The study employed quantitative methodology and chose a sample of 500 respondents by dividing them into 250 males and 250 females by using convenient sampling.The study analyzed the efficacy of the communication campaigns by law enforcement agencies especially the motorway police... Details

    Community Campaigns, Quantitative Approach, Road Safety, Southern Punjab, Safety Helmet

    (1) Syed Imran Ahmad Shah
    Ph.D. Scholar, Department of Media and Communication Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Muhammad Shahzad
    Chairman, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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20 - Facebook vs. Face-to-Face Discourse in English: A Gender-Based Study of Conversa

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).20
10.31703/gdpmr.2023(VI-II).20      Published : Jun 2023

Abstract

    The study highlights the major differences between Face-to-face and Facebook conversations while considering the gender-based patterns in the respective conversational styles.The authors have used an open-ended questionnaire to conduct qualitative research to make it possible. The sample consisted of 12 people aged 18-25 from different universities in Pakistan who used Facebook daily. The study fi... Details

    Facebook, Face-to-Face, Conversation Style, Gender, Social Media

    (1) Samita Fatima
    Undergraduate Scholar, (BS – English), Department of English, Government College Women University, Sialkot, Punjab, Pakistan
    (2) Nimra Nawaz
    Undergraduate Scholar, (BS – English), Department of English, Government College Women University, Sialkot, Punjab, Pakistan
    (3) Muhammad Sabboor Hussain
    Professor, Department of English, University of Sialkot, Punjab, Pakistan.
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21 - Navigating Customer Relationships: Unraveling Social Media Marketing's Impact on

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).21
10.31703/gdpmr.2023(VI-II).21      Published : Jun 2023

Abstract

    This study aims to investigate the impact of social media marketing (SMM) on Pakistan's tourism industry. For this purpose, a quantitative research methodology was employed, involving the collection of data from 350 residents of Pakistan. The collected data underwent comprehensive statistical analysis, including demographic profiling, reliability testing, descriptive statistics, and correlation an... Details

    Social Media Marketing, Brand Trust, Customer Relationship, Brand Awareness, Buying Intention, Brand Equity

    (1) Muhammad Gulraiz Tariq
    Ph.D. Scholar, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan.
    (2) Muhammad Ziaullah
    Associate Professor, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan.
    (3) Muhammad Aqtab Ahmad
    Ph.D. Scholar, Department of Business Administration, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan.
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22 - A Study on Students' Perception: Enhancing Speaking Skill for ESL Learners throu

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).22
10.31703/gdpmr.2023(VI-II).22      Published : Jun 2023

Abstract

    Technological advancement with its extensive use in every field of life has also encouraged instructors to apply innovative techniques in enhancing English speaking skills. Vlogs, tutorials and lectures are the latest technique which is gaining popularity. The current research intends to explore the perceptions of ESL students towards the use of vlogs, tutorials and lectures on YouTube. The resear... Details

    YouTube, Vlogs, Tutorials, Lectures, ESL Learning, Speaking Skill, Students Perceptions

    (1) Aleena Khan
    M. Phil English (Linguistics), Lahore Leads University, Lahore, Punjab, Pakistan.
    (2) Perveen Akhter Farhat
    Assistant Professor, Department of English, Lahore Leads University, Lahore, Punjab, Pakistan.
    (3) Shahid Ali
    LLM Scholar, University of Lahore, Lahore, Punjab, Pakistan.
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23 - Counter-Narratives and Activism: Social Media's Role in Shaping Political Awaren

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).23
10.31703/gdpmr.2023(VI-II).23      Published : Jun 2023

Abstract

    This research paper explores the growing utilization of social media by politicians, political entities, and governmental bodies as a means to connect with their constituents and exert influence on public sentiment. Although social media offers benefits like increased political engagement and direct communication, it also introduces concerns regarding the propagation of false information, hate spe... Details

    Social Media, Fake Narrative, Politics

    (1) Muhammad Qasim Khan
    Executive Director Programs, Centre of Excellence on Countering Violent Extremism, Khyber Pakhtunkhwa, Pakistan.
    (2) Areej Shahzad
    Undergraduate Student (BS-7th), Department of Politics & IR, International Islamic University, Islamabad, Pakistan.
    (3) Fakhra Altaf
    MS, Department of Politics & IR, International Islamic University, Islamabad, Pakistan.
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24 - Unmasking Political Narratives: A Study of Political Memes in Pakistan

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).24
10.31703/gdpmr.2023(VI-II).24      Published : Jun 2023

Abstract

     This study explores the complex world of political memes to understand their function as cultural agents. The study examines political memes' effects on intra-party and inter-party ideology, communication, and political perspective evolution. The study used a survey method, sending out professionally designed questionnaires to undergraduates and graduates at Quaid-e-Azam University, Arid Agr... Details

    Political Memes, Cultural Expression, Political Discourse, Identity, Belief Formation, Belief Transformation, Ideological Polarization

    (1) Aneela Sultana
    Assistant Professor, Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan.
    (2) Anum Khalid
    MPhil Scholar, Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan.
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25 - Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Grat

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).25
10.31703/gdpmr.2023(VI-II).25      Published : Jun 2023

Abstract

    The pervasive influence of digital platforms has seamlessly integrated digital media platforms like WhatsApp into the daily routines of individuals, particularly the youth and students.By conducting an in-depth survey across a diverse cross-section of university students, the study aims to unravel the intricate patterns and multifaceted nature of digital media engagement and its repercussions on v... Details

    Globalization Paradigm, Digital Media, Gratification, Whatsapp, Youth, Students

    (1) Dastar Ali Chandio
    Ph.D. Fellow, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
    (2) Taha Shabbir
    Assistant Professor, Department of Media and Communication Studies, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh Pakistan.
    (3) Muhammad Ramzan
    Assistant Professor, Institute of International Relations, Shah Abdul Latif University, Khairpur, Sindh, Pakistan.
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26 - Visual Analysis of the Selected Scenes of the Movie The Avengers

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).26
10.31703/gdpmr.2023(VI-II).26      Published : Jun 2023

Abstract

    The paper is about the visual critical discourse analysis of the selected scenes from the Avengers (2012) movie. The current paper analyses the female character "Natasha" from different perspectives. The researchers have selected feminist theory (second wave of feminism) while the model of Philosopher Charles S. Peirce (1931-58) has been taken for analyzing the selected scenes of the movie. Peirce... Details

    Visual Analysis, VCDA, The Avengers, Charles S. Peirce

    (1) Anser Mahmood
    Associate Professor, Department of English, University of Lahore, Punjab, Pakistan.
    (2) Wajid Riaz
    Assistant Professor, Department of English, University of Lahore, Punjab, Pakistan.
    (3) Maria Sundas
    Lecturer, Department of English, University of Lahore, Sargodha Campus, Punjab, Pakistan.
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27 - Framing Biases Of Sino-Pak Media: A Comparative Content Analysis Of Official Soc

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).27
10.31703/gdpmr.2023(VI-II).27      Published : Jun 2023

Abstract

    The present study was designed to know, how and in what ways CPEC is being portrayed by Sino-Pak media. For this, content analysis of the 293 CPEC-related posts was performed. The data was collected from Pakistani and Chinese newspapers' official Facebook pages (The News and People's Daily China). The data accumulated by keyword search was categorized and sub-categorized in line with the selected ... Details

    Media Framing, Media Coverage, Content Analysis, CPEC, Newspapers' Social Media Accounts, Pakistani Newspapers, Chinese Newspapers

    (1) Hafiz Muhammad Tahir Idrees
    Ankara University, Turkey.
    (2) Tariq Nawaz
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (3) Abdul Rehman Madni
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
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28 - Construction of Climate Action News, Exploring Role of Media Professionals in Pa

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).28
10.31703/gdpmr.2023(VI-II).28      Published : Jun 2023

Abstract

    This qualitative study explores the landscape of journalistic practices concerning the construction of climate action news in Pakistan. The study offers a comprehensive understanding of the variables affecting media coverage, the difficulties faced by journalists, their perspectives on the climate problem, and prospective improvements. The study's conclusions point to a confluence of circumstances... Details

    Climate Change, Media Coverage, Journalistic Standards, Pakistan

    (1) Umer Ikram
    M.Phil. Scholar, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Atif Ashraf
    Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Ayesha Sadiqa
    Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
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29 - Media Role in Making People's Expectations and Political Activism in Pakistan

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).29
10.31703/gdpmr.2023(VI-II).29      Published : Jun 2023

Abstract

    This research article aims to know the role of media in making people's expectations and to know how media is playing its role in political activism in Pakistan. The importance of media is growing every day because of the global connection that exists. Nowadays, the widespread media influence on society is easy to discern. Mass participation in politics has been bolstered by the rise of new commun... Details

    Political Activism, New Media, Conventional Media, People’s Expectations

    (1) Imran Ali Shah
    PhD Scholar, Department of Political Sciences, Qurtuba University, Dera Ismail Khan, KP, Pakistan.
    (2) Azmat Ali Shah
    Assistant Professor, Department of Political Sciences, Qurtuba University, Dera Ismail Khan, KP, Pakistan.
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30 - Emerging Cyber Crimes in Pakistan: A Case Study of Online Fraud through Digital

http://dx.doi.org/10.31703/gdpmr.2023(VI-II).30
10.31703/gdpmr.2023(VI-II).30      Published : Jun 2023

Abstract

    This study aims to investigate the newly emerging phenomenon of cyber-crimes in Pakistan with the lens of a case study focusing on online fraud through digital microloan apps. The study employed qualitative methodology with an inductive approach of thematic analysis to examine the responses of interviewees. This thematic approach allowed the emergence of themes from the data. A sample size of 15 m... Details

    Cyber-Crimes, Cyber Security, Microloan, Social Media, Thematic Analysis

    (1) Muhammad Shahzad
    Assistant Controller, Examination Branch, University of the Punjab, Lahore, Punjab, Pakistan.
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