ISSUE

Volume-V

, Issue-IV

(FALL 2022)

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01 - Critical Analysis of Stereotyping Trends of Women Portrayal in Pakistani Dramas

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).01
10.31703/gdpmr.2022(V-IV).01      Published : Dec 2022

Abstract

    This paper investigates the comparison of how Pakistani women are stereotypically portrayed in Pakistani dramas with how they actually fit into society. The research follows the mixed-method approach. In the media industry, the portrayal of women all around the globe has been a subject of stereotypical agendas. These motives are discussed, considered, and pondered over. This is not the case in Pak... Details

    Dramas, Stereotypical Portrayals, Working Women, Housewives

    (1) Syed Muhammad Sarim Sajid
    Senior Lecturer, Department of Media Studies, Bahria University Karachi, Karachi, Sindh, Pakistan.
    (2) Naureen Aleem
    Assistant Professor, Department of Media Studies and Communication, Sindh Madressatul Islam (SMI) University, Karachi, Sindh, Pakistan.
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02 - Anglicizing Urdu in Pakistani English Fashion and Lifestyle Blogs: A Morpho- Syn

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).02
10.31703/gdpmr.2022(V-IV).02      Published : Dec 2022

Abstract

    Urdu words in the Pakistani variety of English have been anglicized because they follow the morpho-syntactic rules of the English language rather than Urdu. This present research paper identifies the process and the extent to which Urdu words in fashion and lifestyle blogs of Tribune.pk are being anglicized. The study involves analysis of the morpho-syntactic parameters involved in the process and... Details

    Anglicization, English-Urdu Hybridization, Pakistani English

    (1) Aiman Gul
    M.Phil. Scholar, Deparment of English, Abdul Wali Khan University, Mardan, KP, Pakistan.
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03 - Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A Case of F

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).03
10.31703/gdpmr.2022(V-IV).03      Published : Dec 2022

Abstract

    Fredrick Herzberg's two-factor theory of motivation, a widely-applied theory with respect to varied contexts and organizational set-ups, advocates that hygiene and motivator factors influence employee satisfaction, motivation and ultimately job performance. Some of the past studies suggest the hygiene factors take precedence in influencing workers while others claim the motivator factors being mor... Details

    Hygiene Factors, Motivator Factors, Female Media Workers, Pakistani Media Organizations, Employee Motivation

    (1) Aqeel Ahmed
    Lecturer, Department of Media & Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Khalid Sultan
    Professor/Dean, Faculty of Social Sciences, National University of Modern Languages, Islamabad, Pakistan.
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04 - Frequency of transnational trends and Pakistani commercial cinema: A Study on Fo

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).04
10.31703/gdpmr.2022(V-IV).04      Published : Dec 2022

Abstract

    With an increase in focus on globalization, the cinema industry is also facing pressure from its audience to bring in transnationalism in their contents. Transnationalism in cinema gives diversity of experience resulting in better quality movies and increased viewership. Movies around the globe are adopting transnationalism while in Pakistan it is considered a comparatively new idea. This study ha... Details

    Transnationalism, Pakistani Cinema, Talent, Location, Obscenity

    (1) Adnan Ramzan
    Phd Scholar at Riphah International University Islamabad, Pakistan.
    (2) Mozzam Naseer
    Acossiate professor at riphah International University, Islamabad, Pakistan.
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05 - Impact of Convergence on Newsrooms of Pakistani Newspapers

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).05
10.31703/gdpmr.2022(V-IV).05      Published : Dec 2022

Abstract

    This research study looks into newsroom convergence in Pakistan and looks at the newsrooms of four major newspapers: Dawn, Jang, The Nation, and Express. The study's goal is to discover how newsrooms are coping with digital innovations. Purposive sampling was used by the researcher to choose the four newsrooms and staff members, and observation and interviews were used as the research methods. The... Details

    Newsroom, Pakistan, Newspapers, Dawn, Jang, The Nation, Express

    (1) Muhammad Shahid
    PhD Scholar, Department of Journalism & Mass Communication, University of Peshawar, Peshawar, KP, Pakistan.
    (2) Amir Hamza Marwan
    Lecturer, Department of Journalism & Mass Communication, University of Peshawar, Peshawar, KP, Pakistan.
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06 - Role of Radio in Agriculture Development

http://dx.doi.org/10.31703/gdpmr.2022(V-IV).06
10.31703/gdpmr.2022(V-IV).06      Published : Dec 2022

Abstract

    Radio is the most effective communication tool. It gives information in a regional language which is easily understandable by the illiterate peoples. Radio play a vital role in giving information about agriculture development.A research conducted on the role of radio in agriculture development .The purposive sampling technique used to select the respondents to fill the survey questionnaire. The sa... Details

    Radio, Agriculture Programs, Rural Areas, Formers

    (1) Muhammad Ahsan Bhatti
    Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Rabia Tahir
    MPhil Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Rahat Siddique
    PhD Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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