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Volume-V

, Issue-III

(SUMMER 2022)

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01 - Defying Gendered Stereotypes: A Multimodal Analysis of Pakistani Advertisements

http://dx.doi.org/10.31703/gdpmr.2022(V-III).01
10.31703/gdpmr.2022(V-III).01      Published : Sep 2022

Abstract

    This study aims to explore the feministic strands in Pakistani advertisements. The focus of this paper is to analyze the implied meanings of these advertisements, which seem to break the gendered stereotypes and normalize feministic viewpoints about the ideal body, complexion and gender roles. This paper presents the linguistic and visual analysis of the ads, focusing on their breakdown of gender-... Details

    Gendered Stereotypes; Multimodality; Feministic Strands; Advertisement; Gender Roles

    (1) Amna Murad
    Lecturer, University of Management and Technology, Lahore, Punjab, Pakisan
    (2) Zakia Mushtaq
    Lecturer, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Atifa Binth e Zia
    Lecturer, University of Management and Technology, Lahore, Punjab, Pakistan.
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02 - Children TV Watching Habits: A Case Study of Pakistan

http://dx.doi.org/10.31703/gdpmr.2022(V-III).02
10.31703/gdpmr.2022(V-III).02      Published : Sep 2022

Abstract

    This research article deals with the TV viewing habits of children and their effects. The study was based on a survey research technique to explore and investigate the Children's TV programs effects.The sample size for this research study was 500 children belonging to different age groups and studying in different schools and colleges in Bahawalpur. Therefore, the population of the study was child... Details

    Children's TV Programs, Watching Habits, Parental Control, Screen Time, Heavy Viewing, Parental Guidance, Co-watching, Healthy relation with Parents, TV Best Source of Entertainment

    (1) Huma Khan
    Assistant Professor, Government Sadiq College Women University, Bahawalpur, Punjab, Pakistan.
    (2) Majid-Ul-Ghafar
    Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan.
    (3) Anwar Khan
    Lecturer, Department of Journalism and Mass Communication, Kohat University of Science and Technology, Kohat, KP, Pakistan.
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03 - "Alone or on my Own" A Perspective on Marriage from Single Women of Pakistani Me

http://dx.doi.org/10.31703/gdpmr.2022(V-III).03
10.31703/gdpmr.2022(V-III).03      Published : Sep 2022

Abstract

    Singlehood develops a change in family creation recently, which has been a focus of much academic attention. The aim of this study is to explore how Pakistani single media women perceive marriage and singlehood. Around 300 women aged between 20 and 50 from various media organizations such as print and electronic media houses in Pakistan contributed to this research. The outcomes indicated a shift ... Details

    Single Media Woman, Gender, Marriage, Pakistan

    (1) Amna Zulqarnain
    Faculty, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan.
    (2) Wajid Zulqarnain
    Head of the Department, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan.
    (3) Naveed Ullah Hashmi
    Faculty, Department of Media Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology University, Islamabad, Pakistan.
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04 - Exploring Political Polarization, Shaming and Ideology through Tweeting: A Criti

http://dx.doi.org/10.31703/gdpmr.2022(V-III).04
10.31703/gdpmr.2022(V-III).04      Published : Sep 2022

Abstract

    The present study is an attempt to identify and address political polarization and shaming in the language of the political discourse of Pakistan on social media. It is an endeavour to examine the hidden patterns in the linguistic choices of politicians for the production, maintenance, and prorogation of their institutional identities. The methodological framework of the study is Norman Fairclough... Details

    Political Discourse, Polarization, Elections, Ideology, Twitter

    (1) Fareeha Butool
    Research Scholar, Department of English, University of Sargodha, Sargodha, Punjab, Pakistan.
    (2) Tazanfal Tehseem
    Assistant Professor, Department of English, University of Sargodha, Sargodha, Punjab, Pakistan.
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05 - The effects of Television Crime Shows on the behavioral development of Children

http://dx.doi.org/10.31703/gdpmr.2022(V-III).05
10.31703/gdpmr.2022(V-III).05      Published : Sep 2022

Abstract

    Television crime series are immensely popular all around the world. The appeal of these shows is not limited to specific age clusters; relatively, all television viewers appreciate them. Hundreds of TV networks broadcast these crime dramas in Pakistan, just as they do in other countries. In addition, only a few networks broadcast crime shows during prime time, proving the genre's popularity. Crime... Details

    Behavior, Genre's Popularity, Risk Factors, Violence

    (1) Nasir Khan
    Ph.D. Media Studies, Faculty of Media & Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan.
    (2) Ghulam Shabir
    Professor, Faculty of Media and Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan.
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06 - Practices and Challenges of Reference Services in Medical Libraries of Punjab, P

http://dx.doi.org/10.31703/gdpmr.2022(V-III).06
10.31703/gdpmr.2022(V-III).06      Published : Sep 2022

Abstract

    The major objective of this study was to investigate the use of Reference Sources in the Medical College Libraries of Punjab. The study was quantitative in nature. In this research, the users of libraries participated of different demographics such as; MBBS Students, M. PhilStudents, FCPS Students, Assistant Professors, Associate Professors, and Professors from medical libraries of Punjab, Pakista... Details

    Reference Services, Practices and challenges, Medical Libraries

    (1) Muhammad Tanzeel Jabbar
    MPhil Scholar, Department of Library and Information, Management Superior University, Lahore, Punjab, Pakistan.
    (2) Iqbal Hussain Asad
    Professor & HOD Affiliated Library and Information Management Department, Superior University, Lahore, Punjab, Pakistan.
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07 - Use of Twitter for Political Socialization in Pakistan

http://dx.doi.org/10.31703/gdpmr.2022(V-III).07
10.31703/gdpmr.2022(V-III).07      Published : Sep 2022

Abstract

    People especially, younger generations use Twitter for various purposes, including political socialization. This research aims at exploring Twitter's usage for political socialization among young people in Khyber Pakhtunkhwa, Pakistan. The Uses and Gratification theory provides a theoretical framework to the present research study. A survey research technique is used for the purpose of data collec... Details

    Twitter, Political Socialization, Pakistan, Youth

    (1) Noor Nabi Khan
    PhD Scholar, Department of Communication & Media Studies, Gomal University, Dera Ismail Khan, KP, Pakistan
    (2) Muhammad Waseem Akbar
    Associate Professor, Department of Communication & Media Studies, Gomal University, Dera Ismail Khan, KP, Pakistan.
    (3) Azam Jan
    Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan.
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