ISSUE

Volume-VI

, Issue-IV

(FALL 2023)

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01 - Framing of Pakistan in American Media: An Analysis of 'Homeland'

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).01
10.31703/gdpmr.2023(VI-IV).01      Published : Dec 2023

Abstract

    This study investigates the frames used in 'Homeland' for Pakistanis. Season four of the show focuses on Pakistan and it is analyzed by quantitative research method. The sample for this study is all twelve episodes of season four. Categories and coding sheets were developed to extract data from all twelve episodes. Results of the study show that Pakistanis were framed more negatively than positive... Details

    Framing of Pakistan, Quantitative study, Content analysis, Framing analysis, Homeland, U.S. Media.

    (1) Asfia Hanif
    Graduate, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Fasih-ur-Rehman
    Graduate, Department of International Relations, National Defence University Islamabad, Pakistan.
    (3) Muhammad Ashfaq
    Assistant Professor, Department of Media Studies, Bahria University Karachi Campus, Karachi, Sindh, Pakistan.
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02 - Effects of Social Media Health Awareness Campaigns on Lahore-based Youth: A Case

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).02
10.31703/gdpmr.2023(VI-IV).02      Published : Dec 2023

Abstract

    This article explores the impact of social media health campaigns related to COVID-19 on youth. These campaigns aim to disseminate accurate information, combat misinformation, and promote healthy behaviours. The study examines knowledge acquisition, its influence on youth behaviours, its effects on mental health, and the factors contributing to the effectiveness of such campaigns. The research hyp... Details

    Health Campaigns, Covid-19, Misinformation

    (1) Dua Ijaz
    Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Minahil Tahir
    Undergrduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
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03 - US Image in Print Media Cartoons: Framing Analysis of The News and The Nation

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).03
10.31703/gdpmr.2023(VI-IV).03      Published : Dec 2023

Abstract

    The main focus of the study is to analyze how Pakistan's English newspapers, The News and The Nation, portrayed the US via cartoons in the year of 2011. The US doesn't enjoy a positive image among Pakistanis for many years and this has been highlighted in the print media more often. This study tests how these two leading newspapers portrayed the US in a comic manner. The cartoons of these two news... Details

    Framing Analysis, Print Media, Editorial Cartoon, US, Pakistan

    (1) Awais Khalid
    MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.
    (2) Ailya Kazmi
    MS Media Studies, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.
    (3) Muhammad Ashfaq
    Senior Assistant Professor, Department of Media Studies, Bahria University Karachi, Sindh, Pakistan.
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04 - Impact of Pashto Movies on the Cultural Traits of Youth of Khyber Pakhtunkhwa

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).04
10.31703/gdpmr.2023(VI-IV).04      Published : Dec 2023

Abstract

    With the development of technologies like cell phones, radios, televisions, and the internet, the globe has improved. There are many ways to amuse, educate, converse, impart, and shareinformation. There are many different types of programs available nowadays. The public has now become aware of and vocal about the numerous film content infractions. The goal of the current study is to investigate th... Details

    Pashto Movies, Cultural Traits, Pashtoon Youth, Pollywood, Digital Media, YouTube

    (1) Muhammad Kaqbad Alam
    PhD Scholar, Department of Journalism and Mass Communication, University of Peshawar, KP, Pakistan.
    (2) Abdul Sammad
    MS Scholar, Department of Communication & Media Studies, Khushal Khan Khattak University, Karak, KP, Pakistan.
    (3) Abdul Basit
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology (UMT), Lahore, Punjab, Pakistan.
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05 - Impact of Social Media Fitness Contents on Health and Fitness Motivation of the

http://dx.doi.org/10.31703/gdpmr.2023(VI-IV).05
10.31703/gdpmr.2023(VI-IV).05      Published : Dec 2023

Abstract

    This research examines the effect of fitness-related information on users' health and motivation to exercise on social media. The study adopts a quantitative approach by distributing survey questionnaires to fitness enthusiasts. The results indicate a significant positive relationship between fitness content on social media and motivation levels. As your presence increases, so does the incentive.T... Details

    Social Media, Fit Content, Health/Fitness, Motivating Fitness, Quantitative Results

    (1) Waleed Shah Baig
    MS Scholar, Department of Media Science, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
    (2) Haroon Elahib
    Head, PTV World, Islamabad, Pakistan.
    (3) Naveed Ullah Hashmi
    Assistant Professor, Department of Media Science, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
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