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Volume-V

, Issue-II

(SPRING 2022)

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01 - Gender Construct Through Visual Culture in Pakistan..

http://dx.doi.org/10.31703/gdpmr.2022(V-II).01
10.31703/gdpmr.2022(V-II).01      Published : Jun 2022

Abstract

    Culture is an expression of society that is reflected in the visual arts. It interprets events from a socio-cultural point of view about the issues arising in that setting. In Pakistan, people have greatly imbibed gender perceptions through visual culture. Therefore, it has resulted in bigoted people in society. A visual culture is a visual presentation of gender that is conditioned by bigotry, ra... Details

    Gender, Visual Culture, Gender Stereotypes, Gender Norms

    (1) Huma Fatima
    MPhil Scholar, Quaid-i-Azam University, Islamabad, Pakistan.
    (2) Aneela Sultana
    Assistant Professor/ In charge Department of Anthropology, Quaid-i-Azam University, Islamabad, Pakistan
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02 - Political Campaigns on Social Media and Users' Behavior in the Context of Spiral

http://dx.doi.org/10.31703/gdpmr.2022(V-II).02
10.31703/gdpmr.2022(V-II).02      Published : Jun 2022

Abstract

    The current research was conducted to study Political Campaigns on social media (Facebook) and the spiral of silence effect on youth. The objectives of the study were to explore how youth use Facebook to determine the climate of opinions related to politics; to examine the implementation of the spiral of silence theory on the issue of politicians' accountability process in the current regime in Pa... Details

    Spiral of Silence effect , Political campaign, Social Media , Youth , Politicians' accountability process.

    (1) Talha Javeed
    M. Phil Scholar, Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (2) Abdul Rehman Qaisar
    Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (3) Muhammad Sher Juni
    Assistant Professor (Visiting), Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan
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03 - Needs Analysis of Social Media Marketers

http://dx.doi.org/10.31703/gdpmr.2022(V-II).03
10.31703/gdpmr.2022(V-II).03      Published : Jun 2022

Abstract

    The ever-growing e-businesses across the globe have totally changed the landscape of business conventions that have been followed and rooted at the core of business activities for cons. Now the focus of business leaders is not just to develop the products but also its marketing. Since e-business reigns in the digital world; thus, the tactics which are being used should be digital and advanced to k... Details

    Interactive Digital Media, Specific Needs, Social Media Marketing, Communication Needs, Technology

    (1) Aisha Khan
    Instructor of English, FAST-NUCES Karachi Main Campus, Shah Latif Town, Karachi, Sindh, Pakistan.
    (2) Tallal Ahmed
    Assitant Manager, United Bank Limited, Karachi City, State life building, 1 I. I Chundrigar Rd
    (3) Madiha Rehman
    Lecturer in English at FAST-NUCES, Karachi Main Campus, shah Latif Town, Karachi, Sindh, Pakistan.
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04 - Critical Discourse Analysis of Language and Visuals in Beauty Advertisements

http://dx.doi.org/10.31703/gdpmr.2022(V-II).04
10.31703/gdpmr.2022(V-II).04      Published : Jun 2022

Abstract

    Language and the function it performs in producing meaning is one of the main aims of critical discourse analysis. Discourse analysis deconstructs social practices to examine the ways in which information is conveyed. In this regard, advertisements play a significant role in influencing ideologies. This paper aims to analyze the ideology of "beauty standards" portrayed in different advertisements ... Details

    CDA, Advertisements, Ideology, Beauty, Language, Visuals

    (1) Laraib Saeed
    Student, Department of English, National University of Modern Languages, Islamabad, Pakistan.
    (2) Shaista Irshad Khan
    Assistant Professor, Department of Education, Abdul Wali Khan University, Mardan, KP, Pakistan.
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05 - Creation of Fake Identities on Social Media: An Analysis of Facebook

http://dx.doi.org/10.31703/gdpmr.2022(V-II).05
10.31703/gdpmr.2022(V-II).05      Published : Jun 2022

Abstract

    Facebook is one of the most popular social networking sites, but some call it a "fake book" (Mülle and Schulz, 2019). Hence to explore the phenomenon of fake identities, the study examined how Facebook users construct their identities and how much profile information is phony. The study used a survey methodology, and 647 university students (252 male and 351 female) participated. Fa... Details

    Facebook, Online Identity, Social Media Identity, Fake Profiles

    (1) Sohail Taj
    PhD Scholar, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
    (2) Babar Hussain Shah
    Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
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06 - Art, Philosophy and Cinematography: A Note on the Aesthetics Beyond Representat

http://dx.doi.org/10.31703/gdpmr.2022(V-II).06
10.31703/gdpmr.2022(V-II).06      Published : Jun 2022

Abstract

    In his book Francis Bacon: The Logic of Sensation, Gilles Deleuze explores certain art techniques in the paintings of Francis Bacon to illuminate the politics of aesthetics. He demonstrates how some of those paintings allow us to move from the problematic field of (political) representation to the conditions of representations and from the field of reason to that of the logic of sensation. He demo... Details

    Art, Philosophy, Cinematography, Francis Bacon

    (1) Syed Sami Raza
    Research Fellow, Center for India and South Asia, University of California Los Angeles, USA
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07 - The Need for Interventions to Reduce Time Spent on Social Media and Strengthenin

http://dx.doi.org/10.31703/gdpmr.2022(V-II).07
10.31703/gdpmr.2022(V-II).07      Published : Jun 2022

Abstract

    Pakistan is known for its strong family bonds. University students need strong support from their families for the maintenance of ethics, health and production. However, there is fear that greater use of social media is contributing to the weakening of family relations. This research aims to identify the relationship between time spent on social media and the quality of family relationships of uni... Details

    Social media, family relations, University students, Pakistan

    (1) Rania Khan
    Research Assistant, BSc Honors Sociology, Department of Sociology, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan.
    (2) Sara Rizvi Jafree
    PhD Sociology, Associate Professor, Department of Sociology, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan.
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08 - Exploring Representation of the Christian community on Electronic and Social Med

http://dx.doi.org/10.31703/gdpmr.2022(V-II).08
10.31703/gdpmr.2022(V-II).08      Published : Jun 2022

Abstract

    This paper aims to explore the representation of Christian son electronic and social media in Pakistan. The study is based on the qualitative research method using Van Dijk's socio-cognitive model.The research results indicate that Pakistani electronic media is more concerned about market dynamics and power structures than constitutional narratives. Only the elite segment of the population,particu... Details

    Critical Discourse Analysis, Ideology, Media Discourse

    (1) Seemab Jamil Ghouri
    Department of English, GC Women University, Sialkot, Punjab, Pakistan.
    (2) Ashbeel Haleem David
    Lecturer in English, Alshifa Institute of Health sciences Narowal, Punjab, Pakistan.
    (3) Muhammad Sabboor Hussain
    Assistant Professor (English), GC Women University, Sialkot, Punjab, Pakistan
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09 - The Impact of Smartphones on Social Relations and Emotional Behaviors of Youth

http://dx.doi.org/10.31703/gdpmr.2022(V-II).09
10.31703/gdpmr.2022(V-II).09      Published : Jun 2022

Abstract

    The present study explored the impact of smartphones on social relations and emotional behaviors of youth. By employing the theoretical framework of uses and gratification by Katz and Blumler (1974), the study employed a survey research design for the collection of data. The data was collected from two hundred students of BZU Multan. The study found that male users were more inclined toward the us... Details

    Smartphone Usage, Social Relationships, Virtual Relationships, Emotional Behaviors, Uses, and Gratification

    (1) Humaira Manzoor
    M.Phil Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Aasima Safdar
    Assistant Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan
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10 - Portrayal of Pakistan Electronic Crimes Act in Leading Liberal Dailies of Pakist

http://dx.doi.org/10.31703/gdpmr.2022(V-II).10
10.31703/gdpmr.2022(V-II).10      Published : Jun 2022

Abstract

    The content analysis is used to quantitatively analyze the portrayal of the Pakistan Electronic Crimes Act (PECA) in leading English language dailies of Pakistan, Dawn, The News International and Express Tribune, for three (3) months, from 22 February 2022 to 22 May 2022. The News International seems to portray Pakistan Electronic Crimes Act (PECA) more when compared with Dawn and Express Tribune.... Details

    Portrayal, Pakistan Electronic Crimes Act (PECA), English Dailies, Freedom of Expression, Censorship, Voices

    (1) Amir Mehmood Bajwa
    Chairperson, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan
    (2) Mudassar Hussain
    Lecturer, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (3) Maham Arif
    Lecture, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan
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11 - Humour in Relevance Theory: A Contextual Analysis of Tasi's Poetry

http://dx.doi.org/10.31703/gdpmr.2022(V-II).11
10.31703/gdpmr.2022(V-II).11      Published : Jun 2022

Abstract

    This study aims at exploring Tariq Tasi's poetry during the first spell of COVID-19 when face-to-face human interaction was drastically limited. He kept writing on contemporary issues using satire as a literary genre that employs humor, irony and ridicule to highlight social issues.This study is delimited to Tasi's Urdu poetry shared on Whats App in the months of March, April and May 2020 in the p... Details

    Relevance Theory, Social Satire, Humour, COVID-19, Social Media

    (1) Asma Zahoor
    Head of English and Mass Communication Departments, Rawalpindi Women University, Punjab, Pakistan.
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12 - Exploring the Internal and External Attributes of Rising Fear: A Study of Khyber

http://dx.doi.org/10.31703/gdpmr.2022(V-II).12
10.31703/gdpmr.2022(V-II).12      Published : Jun 2022

Abstract

    he objective of this study is to explore the factors behind fear factors that are compelling women journalists to go for self-censorship. This study documents the concept of self-censorship adopted largely by women journalists in Pakistan. The idea behind doing so is to safeguard themselves in various situations, particularly in times of distress and serious matters from pressure groups and threat... Details

    Self-censorship, Fear, Women Journalists, Pressure Groups

    (1) Ramal Ijaz
    Lecturer, Department Of Journalism And Mass Communication, Kohat University Of Science And Technology, Kohat, KP, Pakistan.
    (2) Muhammad Faheem
    Lecturer, Department Of Media Studies and Mass Communication, Iqra National University, Peshawar, KP, Pakistan
    (3) Farwa Naseem
    PhD Scholar, Media Studies Department, Gomal University D I Khan, KP, Pakistan
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13 - Impacts of Social Media on Mental Health of Youth in Karachi, Pakistan: An Explo

http://dx.doi.org/10.31703/gdpmr.2022(V-II).13
10.31703/gdpmr.2022(V-II).13      Published : Jun 2022

Abstract

    The main task of this research to find out how social media affects adolescent mental health, like depression, anxiety, stress, and the fear of missing out (FoMO), was the goal of this research. This research explored the parent and usage of social networking sites have linked to mental health and prevention of illness. The sample size consists of 120 University students from four educational inst... Details

    Social Media, Anxiety, Internet, Mental Disorder, Digital Youth

    (1) Sanam Tajjamul
    PhD Scholar, Sindh Madressatul Islam University (SMIU), Sindh, Pakistan
    (2) Naureen Aleem
    Assistant Professor, Sindh Madressatul Islam University (SMIU), Sindh, Pakistan
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14 - A Genre-Based Analysis of Classified Advertisements in Pakistani English Newspap

http://dx.doi.org/10.31703/gdpmr.2022(V-II).14
10.31703/gdpmr.2022(V-II).14      Published : Jun 2022

Abstract

    The current study analyzing the genre of classified advertisement in Pakistani English Newspapers explains how classified ads actually achieve the objectives of selling and buying. The study also supports how the linguistic features are arranged in ads to persuade the buyers. The Move-structure for sales promotion letters of Bhatia (1993) has been adapted to analyses a corpus of 1008 classified ad... Details

    Classified Advertisements, Move, Genre, ESP, Linguistic Features, English Writing

    (1) Fatima Khan
    Visiting Lecturer, Department of English, Ghazi University Dera Ghazi Khan, Punjab, Pakistan.
    (2) Dilawar Khan
    Lecturer, Department of English, Government Graduate College, Jampur, Punjab, Pakistan.
    (3) Mehreen Zafar
    Lecturer, Department of English, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan.
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15 - EFL Students' Attitudes Towards the Use of New Media in Classrooms: An Analysis

http://dx.doi.org/10.31703/gdpmr.2022(V-II).15
10.31703/gdpmr.2022(V-II).15      Published : Jun 2022

Abstract

    A lot of research has been conducted about using new media in learning and teaching. However, this study takes into account and sheds light on the attitudes of EFL students regarding the usage of new mediums for English language learning and teaching during COVID-19. This study explores the advantages and challenges of using new media during online classes for the English language. The data of thi... Details

    New Media, English Language, COVID-19, Attitude

    (1) Hira Shafique
    CTI Faculty, Government Associate College for Women, Qila Didar Singh, Gujranwala, Punjab, Pakistan.
    (2) Amna Zulqarnain
    Faculty, Media Sciences, SZABIST University Islamabad, Pakistan.
    (3) Wajid Zulqarnain
    Head of the Department, Media Sciences, SZABIST University Islamabad, Pakistan.
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16 - Female Voting Behaviour: Role of Online Media in the Elections of Pakistan

http://dx.doi.org/10.31703/gdpmr.2022(V-II).16
10.31703/gdpmr.2022(V-II).16      Published : Jun 2022

Abstract

    This study focuses only role of online media in female voting behaviour the in the 2018 elections in Pakistan. A survey method is selected to collect data from the female of Pakistan. A simple random sampling technique is used to determine the 600 respondents from all the Pakistan. The following study is related to agenda-setting theory. In the finding, this study explored that social media has a ... Details

    Female Voting Behaviour, Online Media, Election, Pakistan

    (1) Sumaira Bano
    PhD Candidate, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Abida Noureen
    Assistant Professor, Department of Media Studies, Islamia University of Bahawalpur, Punjab, Pakistan.
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17 - Web Series' Consumption and Perceptions of Youth regarding Intimate Relationship

http://dx.doi.org/10.31703/gdpmr.2022(V-II).17
10.31703/gdpmr.2022(V-II).17      Published : Jun 2022

Abstract

    Web series are a prominent part of digital media with huge viewership among the youth. They are presented on web television and streamed only on an online network. The research study explored the consumption of web series and its effects on the perception of youth regarding intimate relationship patterns in Pakistan through the insight of ‘uses and gratification theory’ and ‘cult... Details

    Consumption, Relationship, Intimate, Impact, Web Series, Youth

    (1) Faiza Latif
    Associate Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Shabana Asgher
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (3) Zartaj Zafar
    MS Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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18 - Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentime

http://dx.doi.org/10.31703/gdpmr.2022(V-II).18
10.31703/gdpmr.2022(V-II).18      Published : Jun 2022

Abstract

    The aim of the research was to investigate the impact of Bollywood movies on the Islamic Sentiments of Pakistani youth. A rise has been observed in Bollywood movies showing historical bias and errors when it comes to portraying Muslim historical figures. The objective we needed to achieve was to see whether these movies had a positive or negative impact on the Islamic sentiments of Pakistani Youth... Details

    Muslims, Indian Cinema, Islamic Sentiment, Pakistani Youth, UMT, Bollywood Movies

    (1) Noor Ul Ain Nasir
    Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Rabia Shaukat
    PhD Scholar, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Dawood Asif
    M.Phil. Scholar, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
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19 - Press in Pakistan 1947-1958: A Historical Evolution

http://dx.doi.org/10.31703/gdpmr.2022(V-II).19
10.31703/gdpmr.2022(V-II).19      Published : Jun 2022

Abstract

    Pakistan inherited its media culture and traditions from the British colonial India. The Indian press regulations in colonial era reflected the imperial strategy to suppress any dissenting voice. Throughout the dramatic events of Second World War, freedom movement and the last days of partition; Indian press remained aloof from the aspirations of common masses. With the advent of Pakistan; this at... Details

    Mass Media, Censorships, Press, Journalists, Free speech

    (1) Muhammad Yousaf
    M.Phil. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
    (2) Imran Ullah
    M.Phil. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
    (3) Saqib Shah
    M.Phil Scholar, Department of History, Quaid-i-Azam University Islamabad, Pakistan.
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