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Volume-VI

, Issue-I

(WINTER 2023)

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01 - The Social Media Interactivity in the Perspective of Media Ecology

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).01
10.31703/gdpmr.2023(VI-I).01      Published : Mar 2023

Abstract

    This study looks at the media ecology theoretical framework to explore the impact of social media interactivity on users. This study argues that different age groups impact differently via social media interactions it's all depends on their demographics such as age, qualification, and socioeconomic status. The findings confirms that social media interactivity happened due to individual gratificati... Details

    Media Ecology, Social Media, Interactivity, Social Behavior and Self-Concept

    (1) Safa Ilyas Ahmed
    Ph.D. Scholar, Lahore College for Women University, Lahore, Punjab, Pakistan/Lecturer, University of South Asia, Lahore, Punjab, Pakistan.
    (2) Anjum Zia
    Professor, University of Management and Technology, Lahore, Punjab, Pakistan.
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02 - Social Media in the Post-Pandemic World

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).02
10.31703/gdpmr.2023(VI-I).02      Published : Mar 2023

Abstract

    Social media linkage to audience behaviors has remained a flashpoint for social scientists especially in the post pandemic world. The researchers, therefore, attempt to comprehend how exposure to social media affected different segments of social life including mental health; children safety; domestic violence; virtual education and social media usage protocols in the light of the evolving literat... Details

    Pandemic, Social Media, Mental Health, Virtual Education, Children Safety, Social Media Protocols

    (1) Ayesha Siddiqua
    Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Sadaf Asif
    Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (3) Noor-ul-Ain
    Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
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03 - News Media Framing of the Environmental Issues: A Transnational Comparative Ana

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).03
10.31703/gdpmr.2023(VI-I).03      Published : Mar 2023

Abstract

    This study examined environmental issues from framing perspective. It attempts to understand the framing schemes in the purposively sampled newspapers of Pakistan and the UK. Under the constructionist view of framing analysis revealed that environmental communication is massively suffering from hypocognition which resulting the lack of effective framing perspectives and often construct major obsta... Details

    News Media, Framing, Environment, Transnational Analysis, Hypocognition

    (1) Atiya Dar
    Assistant Professor, University of Jhang, Lahore, Punjab, Pakistan.
    (2) Saleem Akhtar
    Senior Lecturer, University of Central Punjab, Lahore, Punjab, Pakistan.
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04 - Social Media and Perception of Feminism: Comparison of Generation X and Y in Lah

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).04
10.31703/gdpmr.2023(VI-I).04      Published : Mar 2023

Abstract

    This study explored the perception of feminism in Lahore, Pakistan, and the impact of social media on those perceptions. The research aimed to compare the views of Generation X and Generation Y, and how social media shaped their perceptions. The study used a quantitative method by conducting surveys. The results indicated that social media has a significant influence on the perception of feminism ... Details

    Perception, Feminism, Social Media, Generation X, Generation Y, Female Oppression, Discrimination

    (1) Syed Muhammad Saqib
    Assistant Professor, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan.
    (2) Abul Hassan
    Assistant Professor, School of Creative Arts, University of Lahore, Lahore, Punjab, Pakistan.
    (3) Amna Malik
    Lecturer, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan
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05 - Fan Fiction and Fandom: A Case of Pakistani TV Drama "Mere Pas Tum Ho"

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).05
10.31703/gdpmr.2023(VI-I).05      Published : Mar 2023

Abstract

    This research paper focuses on the phenomenon of fan fiction in the context of the popular Pakistani TV Drama, "Mere Pas Tum Ho." Using Henry Jenkins' concept of participatory culture as a theoretical framework, this study aims to explore the themes existent in fan fiction based on the drama. The study employs a thematic analysis approach to examine a selection of fan fiction pieces based on said ... Details

    Fan Fiction, Pakistani Drama, Pakistani Television, Participatory Culture, Thematic Analysis

    (1) Abida Naureen
    Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Jam Sajjad Hussain
    Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Nasir Hameed
    Director Public Relations, Bahawalpur Division, Government of Punjab, Bahawalpur, Punjab, Pakistan.
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06 - Influence of Pakistani Dramas on the Lifestyle of Female University Students of

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).06
10.31703/gdpmr.2023(VI-I).06      Published : Mar 2023

Abstract

    The aim of this research study is to analyze the Impact of Pakistani Dramas on the lifestyle of Female youth, particularly among the females of the universities of Lahore. This research has been conducted to determine the effects of Pakistani Dramas on different factors of the lifestyle of female youth. The research has been investigated through the Survey method using a questionnaire as a tool of... Details

    Pakistani Dramas, Female youth, Lifestyle, Universities of Lahore

    (1) Noor Ul Ain Nasir
    Lecturer in School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
    (2) Anjum Zia
    Dean School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
    (3) Arooba Arshad
    School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
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07 - The Mediating Role of Self-Esteem in the Relationship Between Social Media Use a

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).07
10.31703/gdpmr.2023(VI-I).07      Published : Mar 2023

Abstract

    This research aimed to understand how self-esteem influences the connection between social media use and satisfaction. The research centred on how people utilize WhatsApp as a social networking platform. In this study, we looked at how often people use WhatsApp and how that correlates with how satisfied they are in general. 255 people who regularly use social media were surveyed on their habits, s... Details

    WhatsApp use, Self-esteem, Social Media use, Life Satisfaction

    (1) Seemab Far Bukhari
    Assistant Professor, Institute of Communication Studies, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Ifra Iftikhar
    Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (3) Amir Mehmood Bajwa
    Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.
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08 - The Influence of Media Coverage on Education Policy-making: A Comparative Analys

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).08
10.31703/gdpmr.2023(VI-I).08      Published : Mar 2023

Abstract

    The media plays a significant role in shaping public opinion and influencing policy- making in various fields, including education. This paper explores the influence of media coverage on education policy-making in the United States and the United Kingdom. Through a comparative analysis of the two countries, this study examines the ways in which media coverage affects education policy-making and ho... Details

    Media Analysis, Political Communication, Educational Reporting, Critical Analysis

    (1) Arjumand Zehra
    Assistant Professor, Department of Political Science, Federal Urdu University of Arts Science and Technology, Karachi, Sindh, Pakistan.
    (2) Saba Qadir
    Lecturer, Department of English, National University of Modern Languages, Karachi Campus, Sindh, Pakistan.
    (3) Muhammad Latif
    Assistant Professor, Department of Education, Government College Women University, Sialkot, Punjab, Pakistan.
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09 - Peace and Conflict Depiction in Newspapers Blog Contents: A Comparative Analysis

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).09
10.31703/gdpmr.2023(VI-I).09      Published : Mar 2023

Abstract

    As Pak-Indian relations were on high alert throughout the 2019–2020 study period due to the Pulwama assault and other terrorist activity in Occupied Kashmir, this research was conducted to examine blogs for peace and conflict journalism. A content analysis procedure was utilized for data collection.Through the use of a coding sheet, data was gathered between December 2019 and 2020 to look in... Details

    Pak-India Relations, Bloggers, Peace and War Journalism, Newspapers Blogs

    (1) Syed Maaz Jan
    MPhil Scholar, Department of Mass Communication, Lahore Leads University, Lahore, Punjab, Pakistan.
    (2) Faiza Latif
    Associate Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Sajjad Ali
    Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
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10 - The Dynamics of Disinformation: Understanding How Pakistani Social Media Users N

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).10
10.31703/gdpmr.2023(VI-I).10      Published : Mar 2023

Abstract

    This article is a critical venture into examining the dissemination of misinformation using social media in Pakistan. This study is focused on the responses of social media users in Pakistan to the plethora of fake news and an attempt to unearth latent causes shaping their attitudes. Based on a mixed-methods mechanism, the research design is comprised of a quantitative survey methodology entailing... Details

    Diffusion of Disinformation, Fake News, Social Media users, Response Behaviors, Pakistani, Mixed Methods, Emotional Responses, Confirmation Bias, Media Literacy, Political Affiliation

    (1) Haroon Elahi
    Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
    (2) Wajid Zulqarnain
    Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
    (3) Naveed Ullah Hashmi
    Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
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11 - Pakistani Journalist: In the Line of Fire

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).11
10.31703/gdpmr.2023(VI-I).11      Published : Mar 2023

Abstract

    This study aims to identify the challenges posed by Pakistan's Journalists and Media workers during the war on terror. Pakistan being the strategic ally of US interests became the combined foe of terror groups. Its citizens too became the target of terrorism. Since its inception; Pakistan has been struggling to hold on to the criterion of a stable state. Its constantly deteriorating state of affai... Details

    Media, Freedom, Journalists, Pakistan, War on Terror

    (1) Imran Ullah
    Mphil Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
    (2) Rooh ul Amin Khan
    Assistant Professor, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
    (3) Saqib Shah
    Mphil Scholar Department of History, Quaid-e-Azam University, Islamabad, Pakistan.
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12 - Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).12
10.31703/gdpmr.2023(VI-I).12      Published : Mar 2023

Abstract

    The present study aims to explore how females are objectified in the Urdu dramas of Pakistan. Moreover, it is investigated what issues related to females are mostly presented in Pakistani dramas. Previous literature mainly focused on the portrayal of females in television advertisements. However, the present study explores the phenomenon from a qualitative perspective. The population of the curren... Details

    Female Objectification, Sexual Objectification, Social Issues, Media, Creature, The Portrayal of Women, Thematic Analysis

    (1) Quratulain
    M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Aasima Safdar
    Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Rabia Tahir
    M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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13 - Illustration of Religious Minority Symbols in Bollywood Films: A Descriptive &am

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).13
10.31703/gdpmr.2023(VI-I).13      Published : Mar 2023

Abstract

    Bollywood Cinema has extended fame on the global streets and gained enormous clout through its massive audience. This current research discovers the religious symbols in thirty Hindi Films with regard to the top three minorities in India i.e. Muslims, Christians, and Sikhs. The study theoretically connected with Pierce's theory of symbol and representation theory by Stuart Hall.Qualitative descrip... Details

    Religious minorities, Bollywood, Semiotic, Religious symbols

    (1) Imtiaz Hussain
    Ph.D., Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Shahzad Ali
    Professor/Director, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Syed Ali Akbar Gardezi
    M.Phil., Institute of Media & Communication Studies Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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14 - Unveiling the Awareness Gap: Investigating Parental Knowledge and Information ab

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).14
10.31703/gdpmr.2023(VI-I).14      Published : Mar 2023

Abstract

    Child sexual abuse is a pervasive and distressing social problem with severe consequences for its victims. In recent years, electronic media has become increasingly dominant, exposing children to potential risks and challenges in the digital realm. This study provides valuable insights into the awareness gap among parents regarding child sexual abuse on electronic media. The research adopts a quan... Details

    Child Sexual Abuse, Media Effects, Media Coverage, Knowledge, Attitude and Practices KAP, Children, Parents

    (1) Shehneela Mazhar
    M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan.
    (2) Mubashir Saeed
    M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan.
    (3) Syed Inam ur Rahman
    Professor/Incharge, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
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16 - Media's Role in Women Empowerment: A Critical Evaluation of Pakistani Movie Aik

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).16
10.31703/gdpmr.2023(VI-I).16      Published : Mar 2023

Abstract

    This research article investigates the role of media, particularly through tees of film, in promoting women’s empowerment. The paper focuses on the critically acclaimed Pakistani movie, Aik Thi Marium, which tells the inspiring story of Marium Mukhtar who was first Pakistani fighting pilot. The analysis was done keeping in view the ideas of Fairclough called three-dimensional model (1989). T... Details

    Media, Women empowerment, Critical study, Aik thei Marium

    (1) Aleesha Tabassum
    M.Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
    (2) Muhammad Akbar Khan
    Associate Professor, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
    (3) Ali Abbas
    M. Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
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17 - How Pakistani Dramas Portray Women: The Comparison between ARY and HUM TV

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).17
10.31703/gdpmr.2023(VI-I).17      Published : Mar 2023

Abstract

     This research consisted of the portrayal of women in Pakistani dramas and a comparison between two private TV channels ARY and HUM. The quantitative content analysis was used to check the portrayal of women currently in dramas. The researcher applied a purposive sampling technique and framing theory was used to conduct this research. The media industry plays a vital job as exposition, entert... Details

    Pakistani Dramas, Private Channels, ARY TV Drama, HUM TV Drama, Portrayal of Women

    (1) Rahat Siddique
    PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan
    (2) Muhammad Ahsan Bhatti
    Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Riasat Ali
    PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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18 - Mushrooming of Media under Musharraf Regime and its Impacts on the Functioning

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).18
10.31703/gdpmr.2023(VI-I).18      Published : Mar 2023

Abstract

    The political elite, bureaucracy and establishment had not played their expected role in Pakistani society. Pakistan's establishment is always overshadowing the political landscape. This study analyses the role of media during the Musharraf regime in Pakistan. It also aims to figure out the factors which are playing a role in the promotion or degradation of democracy. In this study, the qualitativ... Details

    Mushrooming, Media, Democracy, Dictatorship

    (1) Zil e Huma
    Lecturer, Department of Media and Communication Studies, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
    (2) Saniya Moazam
    Visiting Faculty, International Islamic University, Islamabad, Pakistan.
    (3) Naveeda Irum Warsi
    Assistant Professor, Department of Sociology, University of Balochistan, Quetta, Pakistan.
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19 - Social Media and Political Polarization in Pakistan

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).19
10.31703/gdpmr.2023(VI-I).19      Published : Mar 2023

Abstract

    This research paper explores the relationship between social media usage and political polarization in Pakistan. The rapid expansion of social media platforms in recent years has revolutionized the way individuals engage with political content and ideologies. Pakistan, as a diverse and politically vibrant country, offers a compelling case study to investigate the impact of social media on politica... Details

    Political Polarization, Gender Bias, Social Media, Political Engagement, Conspiracy

    (1) Ali Khan
    Ph.D. Scholar, Department of Political Science, Qurtuba University, Peshawar, KP, Pakistan
    (2) Imran Rafique
    Ph.D. Scholar, Center for South Asian Studies, University of the Punjab, Lahore, Punjab, Pakistan
    (3) Ameena Nasim
    Visiting Lecturer, Punjab University, Lahore, Punjab, Pakistan.
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20 - Communication Confidence and Employability Skills Between Students of English Wo

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).20
10.31703/gdpmr.2023(VI-I).20      Published : Mar 2023

Abstract

    Effective communication and employability skills are pivotal attributes for success in today's dynamic and competitive job market. This study investigates the intrinsic relationship between communication confidence and the development of employability skills. The research employs a descriptive approach with an online survey. The 158 participants encompass a diverse demographic of recent graduates ... Details

    Employability Skills, Communication Confidence, Digital Tools

    (1) Sabahat Parveen
    Assistant Professor, Department of English, University of Education Lahore, Punjab, Pakistan.
    (2) Asif Iqbal
    Associate Professor, Department of Education, University of Education Lahore, Punjab, Pakistan.
    (3) Muhammad Faisal Farid
    Assistant Professor Department of Education, University of Education Lahore, Punjab, Pakistan.
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21 - Effect of YouTube Kids' App Content on Children's Behavior

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).21
10.31703/gdpmr.2023(VI-I).21      Published : Mar 2023

Abstract

    This study investigates the impact of the material available on the YouTube Kids application on the behavioural patterns shown by Children. In the contemporary era of digital technology, wherein Children possess convenient accessibility to diverse media platforms, apprehensions have emerged over the possible impact of digital material on their behavioural patterns. The primary objective of this re... Details

    YouTube Kids App, Children's Behaviour, Contents, Effects

    (1) Muhammad Azeem Sarwar
    PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
    (2) Dawood Ahmad
    Assistant Professor, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
    (3) Shazia Tabassum
    PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
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22 - Unmasking the Inner Psyche: A Dual Approach to Understand 'Zindagi Tamsha' (Circ

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).22
10.31703/gdpmr.2023(VI-I).22      Published : Mar 2023

Abstract

    The current research delves into the exploration of visual semiotics and psychoanalysis within the Pakistani drama film titled "Zindagi Tamasha (Circus of Life)," directed by Sarmad Khoosat. This film intricately narrates the tale of Rahat Khwaja, a devout Muslim who inadvertently finds himself at the epicentre of public scrutiny and ridicule within his strict Muslim community. This unfortunate tu... Details

    Psychoanalysis, Semiotics, Zindagi Tamasha, Circus of Life, Super Ego, Ego, and Id

    (1) Sabahat Parveen
    Assistant Professor, Department of English, University of Education, Lahore, Punjab, Pakistan.
    (2) Anam Ikhtiar
    MPhil English Linguistics ELT Teacher, English Access UE, Faisalabad Campus, Punjab, Pakistan.
    (3) Asif Iqbal
    Associate Professor, Department of Education, University of Education, Lahore, Punjab, Pakistan.
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23 - Multimodal Genre Analysis of Political Cartoons during Pakistan's Economic Crisi

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).23
10.31703/gdpmr.2023(VI-I).23      Published : Mar 2023

Abstract

    This article analyzes the genre of political cartoons through the prism of multi-modality, focusing on editorial cartoons published in the Dawn newspaper during the 2023 economic crisis in Pakistan. The purpose of the study is to evaluate the visual and linguistic strategies used by cartoonists to convey political messages in a humorous way and analyze how these messages are interpreted by the aud... Details

    Multimodal Analysis, Editorial Cartoons, Political Cartoons, Genre, Linguistic Strategies

    (1) Zoya Shakeel
    M.Phil. Scholar, Foundation University, Islamabad, Pakistan.
    (2) Muhammad Farooq Alam
    Assistant Professor, Department of English, National University of Modern Languages, Rawalpindi, Punjab, Pakistan.
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24 - Role of Print Media in Reporting Conflicts Between India and Pakistan: A Compara

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).24
10.31703/gdpmr.2023(VI-I).24      Published : Mar 2023

Abstract

    The significance of print media in shaping public opinion is highlighted in this report from January 2016 to February 2019 by analyzing the disputes between India and Pakistan. It explores the water dispute, cross-border terrorism, the Kashmir conflict, and Line of Control (LoC) violations, which are four of the most divisive topics. The study also analyses any peace initiatives or bilateral discu... Details

    Wars, Kashmir, Composite Dialogues, India's Rigid Attitude, Pakistan's Weak Policy, Cross-Border Terrorism, Indian Allegations, LOC Violations, Insolvable Kashmir Dispute

    (1) Hifsa Arshad
    Research Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (2) Sumera Batool
    Associate Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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25 - Political Unfriending on Social Media: A Survey Study

http://dx.doi.org/10.31703/gdpmr.2023(VI-I).25
10.31703/gdpmr.2023(VI-I).25      Published : Mar 2023

Abstract

    Political unfriending on social media in Pakistan refers to the increasing usage of social media platforms for political discourse and activism in the country. This research purpose is to explore the extent to which individuals are influenced by political differences and how this influence ultimately provokes them to unfriend other users from their social networks, this was observed under the umbr... Details

    Social media, Political Disagreement, Unfriending, Social Media Engagement, Social Networking Sites, Political Talk.

    (1) Haseena Naeem
    Independent Media Researcher, Pakistan.
    (2) Shabir Hussain
    Professor, Department of Media Studies, Bahria University Islamabad, Pakistan.
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