01 - The Social Media Interactivity in the Perspective of Media Ecology
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0110.31703/gdpmr.2023(VI-I).01 Published : Mar 2023
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This study looks at the media ecology theoretical framework to explore the impact of social media interactivity on users. This study argues that different age groups impact differently via social media interactions it's all depends on their demographics such as age, qualification, and socioeconomic status. The findings confirms that social media interactivity happened due to individual gratificati... Details
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Media Ecology, Social Media, Interactivity, Social Behavior and Self-Concept
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(1) Safa Ilyas Ahmed
Ph.D. Scholar, Lahore College for Women University, Lahore, Punjab, Pakistan/Lecturer, University of South Asia, Lahore, Punjab, Pakistan.
(2) Anjum Zia
Professor, University of Management and Technology, Lahore, Punjab, Pakistan.
02 - Social Media in the Post-Pandemic World
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0210.31703/gdpmr.2023(VI-I).02 Published : Mar 2023
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Social media linkage to audience behaviors has remained a flashpoint for social scientists especially in the post pandemic world. The researchers, therefore, attempt to comprehend how exposure to social media affected different segments of social life including mental health; children safety; domestic violence; virtual education and social media usage protocols in the light of the evolving literat... Details
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Pandemic, Social Media, Mental Health, Virtual Education, Children Safety, Social Media Protocols
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(1) Ayesha Siddiqua
Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
(2) Sadaf Asif
Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
(3) Noor-ul-Ain
Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
03 - News Media Framing of the Environmental Issues: A Transnational Comparative Ana
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0310.31703/gdpmr.2023(VI-I).03 Published : Mar 2023
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This study examined environmental issues from framing perspective. It attempts to understand the framing schemes in the purposively sampled newspapers of Pakistan and the UK. Under the constructionist view of framing analysis revealed that environmental communication is massively suffering from hypocognition which resulting the lack of effective framing perspectives and often construct major obsta... Details
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News Media, Framing, Environment, Transnational Analysis, Hypocognition
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(1) Atiya Dar
Assistant Professor, University of Jhang, Lahore, Punjab, Pakistan.
(2) Saleem Akhtar
Senior Lecturer, University of Central Punjab, Lahore, Punjab, Pakistan.
04 - Social Media and Perception of Feminism: Comparison of Generation X and Y in Lah
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0410.31703/gdpmr.2023(VI-I).04 Published : Mar 2023
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This study explored the perception of feminism in Lahore, Pakistan, and the impact of social media on those perceptions. The research aimed to compare the views of Generation X and Generation Y, and how social media shaped their perceptions. The study used a quantitative method by conducting surveys. The results indicated that social media has a significant influence on the perception of feminism ... Details
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Perception, Feminism, Social Media, Generation X, Generation Y, Female Oppression, Discrimination
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(1) Syed Muhammad Saqib
Assistant Professor, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan.
(2) Abul Hassan
Assistant Professor, School of Creative Arts, University of Lahore, Lahore, Punjab, Pakistan.
(3) Amna Malik
Lecturer, Department of Mass Communication, Forman Christian College, (A Chartered University), Lahore, Punjab, Pakistan
05 - Fan Fiction and Fandom: A Case of Pakistani TV Drama "Mere Pas Tum Ho"
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0510.31703/gdpmr.2023(VI-I).05 Published : Mar 2023
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This research paper focuses on the phenomenon of fan fiction in the context of the popular Pakistani TV Drama, "Mere Pas Tum Ho." Using Henry Jenkins' concept of participatory culture as a theoretical framework, this study aims to explore the themes existent in fan fiction based on the drama. The study employs a thematic analysis approach to examine a selection of fan fiction pieces based on said ... Details
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Fan Fiction, Pakistani Drama, Pakistani Television, Participatory Culture, Thematic Analysis
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(1) Abida Naureen
Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
(2) Jam Sajjad Hussain
Assistant Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
(3) Nasir Hameed
Director Public Relations, Bahawalpur Division, Government of Punjab, Bahawalpur, Punjab, Pakistan.
06 - Influence of Pakistani Dramas on the Lifestyle of Female University Students of
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0610.31703/gdpmr.2023(VI-I).06 Published : Mar 2023
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The aim of this research study is to analyze the Impact of Pakistani Dramas on the lifestyle of Female youth, particularly among the females of the universities of Lahore. This research has been conducted to determine the effects of Pakistani Dramas on different factors of the lifestyle of female youth. The research has been investigated through the Survey method using a questionnaire as a tool of... Details
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Pakistani Dramas, Female youth, Lifestyle, Universities of Lahore
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(1) Noor Ul Ain Nasir
Lecturer in School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
(2) Anjum Zia
Dean School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
(3) Arooba Arshad
School of Media and Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
07 - The Mediating Role of Self-Esteem in the Relationship Between Social Media Use a
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0710.31703/gdpmr.2023(VI-I).07 Published : Mar 2023
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This research aimed to understand how self-esteem influences the connection between social media use and satisfaction. The research centred on how people utilize WhatsApp as a social networking platform. In this study, we looked at how often people use WhatsApp and how that correlates with how satisfied they are in general. 255 people who regularly use social media were surveyed on their habits, s... Details
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WhatsApp use, Self-esteem, Social Media use, Life Satisfaction
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(1) Seemab Far Bukhari
Assistant Professor, Institute of Communication Studies, University of Punjab, Lahore, Punjab, Pakistan.
(2) Ifra Iftikhar
Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.
(3) Amir Mehmood Bajwa
Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.
08 - The Influence of Media Coverage on Education Policy-making: A Comparative Analys
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0810.31703/gdpmr.2023(VI-I).08 Published : Mar 2023
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The media plays a significant role in shaping public opinion and influencing policy- making in various fields, including education. This paper explores the influence of media coverage on education policy-making in the United States and the United Kingdom. Through a comparative analysis of the two countries, this study examines the ways in which media coverage affects education policy-making and ho... Details
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Media Analysis, Political Communication, Educational Reporting, Critical Analysis
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(1) Arjumand Zehra
Assistant Professor, Department of Political Science, Federal Urdu University of Arts Science and Technology, Karachi, Sindh, Pakistan.
(2) Saba Qadir
Lecturer, Department of English, National University of Modern Languages, Karachi Campus, Sindh, Pakistan.
(3) Muhammad Latif
Assistant Professor, Department of Education, Government College Women University, Sialkot, Punjab, Pakistan.
09 - Peace and Conflict Depiction in Newspapers Blog Contents: A Comparative Analysis
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).0910.31703/gdpmr.2023(VI-I).09 Published : Mar 2023
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As Pak-Indian relations were on high alert throughout the 2019–2020 study period due to the Pulwama assault and other terrorist activity in Occupied Kashmir, this research was conducted to examine blogs for peace and conflict journalism. A content analysis procedure was utilized for data collection.Through the use of a coding sheet, data was gathered between December 2019 and 2020 to look in... Details
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Pak-India Relations, Bloggers, Peace and War Journalism, Newspapers Blogs
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(1) Syed Maaz Jan
MPhil Scholar, Department of Mass Communication, Lahore Leads University, Lahore, Punjab, Pakistan.
(2) Faiza Latif
Associate Professor, Department of Public Relations and Advertising, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
(3) Sajjad Ali
Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
10 - The Dynamics of Disinformation: Understanding How Pakistani Social Media Users N
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1010.31703/gdpmr.2023(VI-I).10 Published : Mar 2023
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This article is a critical venture into examining the dissemination of misinformation using social media in Pakistan. This study is focused on the responses of social media users in Pakistan to the plethora of fake news and an attempt to unearth latent causes shaping their attitudes. Based on a mixed-methods mechanism, the research design is comprised of a quantitative survey methodology entailing... Details
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Diffusion of Disinformation, Fake News, Social Media users, Response Behaviors, Pakistani, Mixed Methods, Emotional Responses, Confirmation Bias, Media Literacy, Political Affiliation
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(1) Haroon Elahi
Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
(2) Wajid Zulqarnain
Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
(3) Naveed Ullah Hashmi
Assistant Professor, Media Sciences, SZABIST, Islamabad, Pakistan.
11 - Pakistani Journalist: In the Line of Fire
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1110.31703/gdpmr.2023(VI-I).11 Published : Mar 2023
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This study aims to identify the challenges posed by Pakistan's Journalists and Media workers during the war on terror. Pakistan being the strategic ally of US interests became the combined foe of terror groups. Its citizens too became the target of terrorism. Since its inception; Pakistan has been struggling to hold on to the criterion of a stable state. Its constantly deteriorating state of affai... Details
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Media, Freedom, Journalists, Pakistan, War on Terror
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(1) Imran Ullah
Mphil Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
(2) Rooh ul Amin Khan
Assistant Professor, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
(3) Saqib Shah
Mphil Scholar Department of History, Quaid-e-Azam University, Islamabad, Pakistan.
12 - Female's Objectification in Media: A Qualitative Analysis of Pakistani Dramas
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1210.31703/gdpmr.2023(VI-I).12 Published : Mar 2023
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The present study aims to explore how females are objectified in the Urdu dramas of Pakistan. Moreover, it is investigated what issues related to females are mostly presented in Pakistani dramas. Previous literature mainly focused on the portrayal of females in television advertisements. However, the present study explores the phenomenon from a qualitative perspective. The population of the curren... Details
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Female Objectification, Sexual Objectification, Social Issues, Media, Creature, The Portrayal of Women, Thematic Analysis
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(1) Quratulain
M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(2) Aasima Safdar
Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Rabia Tahir
M.Phil. Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
13 - Illustration of Religious Minority Symbols in Bollywood Films: A Descriptive &am
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1310.31703/gdpmr.2023(VI-I).13 Published : Mar 2023
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Bollywood Cinema has extended fame on the global streets and gained enormous clout through its massive audience. This current research discovers the religious symbols in thirty Hindi Films with regard to the top three minorities in India i.e. Muslims, Christians, and Sikhs. The study theoretically connected with Pierce's theory of symbol and representation theory by Stuart Hall.Qualitative descrip... Details
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Religious minorities, Bollywood, Semiotic, Religious symbols
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(1) Imtiaz Hussain
Ph.D., Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(2) Shahzad Ali
Professor/Director, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Syed Ali Akbar Gardezi
M.Phil., Institute of Media & Communication Studies Bahauddin Zakariya University, Multan, Punjab, Pakistan.
14 - Unveiling the Awareness Gap: Investigating Parental Knowledge and Information ab
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1410.31703/gdpmr.2023(VI-I).14 Published : Mar 2023
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Child sexual abuse is a pervasive and distressing social problem with severe consequences for its victims. In recent years, electronic media has become increasingly dominant, exposing children to potential risks and challenges in the digital realm. This study provides valuable insights into the awareness gap among parents regarding child sexual abuse on electronic media. The research adopts a quan... Details
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Child Sexual Abuse, Media Effects, Media Coverage, Knowledge, Attitude and Practices KAP, Children, Parents
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(1) Shehneela Mazhar
M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan.
(2) Mubashir Saeed
M.Phil Scholar, Department of Media & Communication, International Islamic University, Islamabad, Pakistan.
(3) Syed Inam ur Rahman
Professor/Incharge, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
16 - Media's Role in Women Empowerment: A Critical Evaluation of Pakistani Movie Aik
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1610.31703/gdpmr.2023(VI-I).16 Published : Mar 2023
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This research article investigates the role of media, particularly through tees of film, in promoting women’s empowerment. The paper focuses on the critically acclaimed Pakistani movie, Aik Thi Marium, which tells the inspiring story of Marium Mukhtar who was first Pakistani fighting pilot. The analysis was done keeping in view the ideas of Fairclough called three-dimensional model (1989). T... Details
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Media, Women empowerment, Critical study, Aik thei Marium
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(1) Aleesha Tabassum
M.Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
(2) Muhammad Akbar Khan
Associate Professor, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
(3) Ali Abbas
M. Phil. Scholar, Department of Languages, The University of Chenab, Gujrat, Punjab, Pakistan.
17 - How Pakistani Dramas Portray Women: The Comparison between ARY and HUM TV
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1710.31703/gdpmr.2023(VI-I).17 Published : Mar 2023
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This research consisted of the portrayal of women in Pakistani dramas and a comparison between two private TV channels ARY and HUM. The quantitative content analysis was used to check the portrayal of women currently in dramas. The researcher applied a purposive sampling technique and framing theory was used to conduct this research. The media industry plays a vital job as exposition, entert... Details
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Pakistani Dramas, Private Channels, ARY TV Drama, HUM TV Drama, Portrayal of Women
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(1) Rahat Siddique
PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan
(2) Muhammad Ahsan Bhatti
Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Riasat Ali
PhD Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
18 - Mushrooming of Media under Musharraf Regime and its Impacts on the Functioning
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1810.31703/gdpmr.2023(VI-I).18 Published : Mar 2023
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The political elite, bureaucracy and establishment had not played their expected role in Pakistani society. Pakistan's establishment is always overshadowing the political landscape. This study analyses the role of media during the Musharraf regime in Pakistan. It also aims to figure out the factors which are playing a role in the promotion or degradation of democracy. In this study, the qualitativ... Details
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Mushrooming, Media, Democracy, Dictatorship
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(1) Zil e Huma
Lecturer, Department of Media and Communication Studies, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
(2) Saniya Moazam
Visiting Faculty, International Islamic University, Islamabad, Pakistan.
(3) Naveeda Irum Warsi
Assistant Professor, Department of Sociology, University of Balochistan, Quetta, Pakistan.
19 - Social Media and Political Polarization in Pakistan
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).1910.31703/gdpmr.2023(VI-I).19 Published : Mar 2023
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This research paper explores the relationship between social media usage and political polarization in Pakistan. The rapid expansion of social media platforms in recent years has revolutionized the way individuals engage with political content and ideologies. Pakistan, as a diverse and politically vibrant country, offers a compelling case study to investigate the impact of social media on politica... Details
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Political Polarization, Gender Bias, Social Media, Political Engagement, Conspiracy
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(1) Ali Khan
Ph.D. Scholar, Department of Political Science, Qurtuba University, Peshawar, KP, Pakistan
(2) Imran Rafique
Ph.D. Scholar, Center for South Asian Studies, University of the Punjab, Lahore, Punjab, Pakistan
(3) Ameena Nasim
Visiting Lecturer, Punjab University, Lahore, Punjab, Pakistan.
20 - Communication Confidence and Employability Skills Between Students of English Wo
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2010.31703/gdpmr.2023(VI-I).20 Published : Mar 2023
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Effective communication and employability skills are pivotal attributes for success in today's dynamic and competitive job market. This study investigates the intrinsic relationship between communication confidence and the development of employability skills. The research employs a descriptive approach with an online survey. The 158 participants encompass a diverse demographic of recent graduates ... Details
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Employability Skills, Communication Confidence, Digital Tools
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(1) Sabahat Parveen
Assistant Professor, Department of English, University of Education Lahore, Punjab, Pakistan.
(2) Asif Iqbal
Associate Professor, Department of Education, University of Education Lahore, Punjab, Pakistan.
(3) Muhammad Faisal Farid
Assistant Professor Department of Education, University of Education Lahore, Punjab, Pakistan.
21 - Effect of YouTube Kids' App Content on Children's Behavior
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2110.31703/gdpmr.2023(VI-I).21 Published : Mar 2023
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This study investigates the impact of the material available on the YouTube Kids application on the behavioural patterns shown by Children. In the contemporary era of digital technology, wherein Children possess convenient accessibility to diverse media platforms, apprehensions have emerged over the possible impact of digital material on their behavioural patterns. The primary objective of this re... Details
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YouTube Kids App, Children's Behaviour, Contents, Effects
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(1) Muhammad Azeem Sarwar
PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
(2) Dawood Ahmad
Assistant Professor, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
(3) Shazia Tabassum
PhD Scholar, Department of Education, The University of Faisalabad, Faisalabad, Punjab, Pakistan.
22 - Unmasking the Inner Psyche: A Dual Approach to Understand 'Zindagi Tamsha' (Circ
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2210.31703/gdpmr.2023(VI-I).22 Published : Mar 2023
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The current research delves into the exploration of visual semiotics and psychoanalysis within the Pakistani drama film titled "Zindagi Tamasha (Circus of Life)," directed by Sarmad Khoosat. This film intricately narrates the tale of Rahat Khwaja, a devout Muslim who inadvertently finds himself at the epicentre of public scrutiny and ridicule within his strict Muslim community. This unfortunate tu... Details
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Psychoanalysis, Semiotics, Zindagi Tamasha, Circus of Life, Super Ego, Ego, and Id
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(1) Sabahat Parveen
Assistant Professor, Department of English, University of Education, Lahore, Punjab, Pakistan.
(2) Anam Ikhtiar
MPhil English Linguistics ELT Teacher, English Access UE, Faisalabad Campus, Punjab, Pakistan.
(3) Asif Iqbal
Associate Professor, Department of Education, University of Education, Lahore, Punjab, Pakistan.
23 - Multimodal Genre Analysis of Political Cartoons during Pakistan's Economic Crisi
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2310.31703/gdpmr.2023(VI-I).23 Published : Mar 2023
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This article analyzes the genre of political cartoons through the prism of multi-modality, focusing on editorial cartoons published in the Dawn newspaper during the 2023 economic crisis in Pakistan. The purpose of the study is to evaluate the visual and linguistic strategies used by cartoonists to convey political messages in a humorous way and analyze how these messages are interpreted by the aud... Details
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Multimodal Analysis, Editorial Cartoons, Political Cartoons, Genre, Linguistic Strategies
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(1) Zoya Shakeel
M.Phil. Scholar, Foundation University, Islamabad, Pakistan.
(2) Muhammad Farooq Alam
Assistant Professor, Department of English, National University of Modern Languages, Rawalpindi, Punjab, Pakistan.
24 - Role of Print Media in Reporting Conflicts Between India and Pakistan: A Compara
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2410.31703/gdpmr.2023(VI-I).24 Published : Mar 2023
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The significance of print media in shaping public opinion is highlighted in this report from January 2016 to February 2019 by analyzing the disputes between India and Pakistan. It explores the water dispute, cross-border terrorism, the Kashmir conflict, and Line of Control (LoC) violations, which are four of the most divisive topics. The study also analyses any peace initiatives or bilateral discu... Details
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Wars, Kashmir, Composite Dialogues, India's Rigid Attitude, Pakistan's Weak Policy, Cross-Border Terrorism, Indian Allegations, LOC Violations, Insolvable Kashmir Dispute
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(1) Hifsa Arshad
Research Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
(2) Sumera Batool
Associate Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
25 - Political Unfriending on Social Media: A Survey Study
http://dx.doi.org/10.31703/gdpmr.2023(VI-I).2510.31703/gdpmr.2023(VI-I).25 Published : Mar 2023
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Political unfriending on social media in Pakistan refers to the increasing usage of social media platforms for political discourse and activism in the country. This research purpose is to explore the extent to which individuals are influenced by political differences and how this influence ultimately provokes them to unfriend other users from their social networks, this was observed under the umbr... Details
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Social media, Political Disagreement, Unfriending, Social Media Engagement, Social Networking Sites, Political Talk.
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(1) Haseena Naeem
Independent Media Researcher, Pakistan.
(2) Shabir Hussain
Professor, Department of Media Studies, Bahria University Islamabad, Pakistan.