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Volume-V

, Issue-I

(WINTER 2022)

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01 - Mediated Scandals and Blame Game: Hina Rabbani Khar, the First Pakistani Woman F...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).01
10.31703/gdpmr.2022(V-I).01      Published : Mar 2022

Abstract

    Using media framing as the guiding lens and drawing on the insights from qualitative content analysis, this study explores Hina Rabbani Khar, Pakistan's first female foreign minister's mediated scandal, gendered portrayals, and their potential impact on the audience. The data comprises 59 news stories, articles, and broadcasts from different channels collected during the first 16 months of her ten... Details

    Gendered Blaming, Media Framing, Women Politicians, Media Portrayals, Political Agenda

    (1) Rooh Ul Amin
    Professor, Department of English, Foundation University, Islamabad, Pakistan.
    (2) Muhammad Farooq Alam
    Assistant Professor, Department of English, National University of Modern Languages (NUML), Rawalpindi, Punjab, Pakistan.
    (3) Muhammad Qasim Ali
    Assistant Professor, Department of Education, University of Sialkot, Sialkot, Punjab, Pakistan.
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02 - Effects of Child Sexual Abuse T.V. News Stories on Psychological Well Being of P...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).02
10.31703/gdpmr.2022(V-I).02      Published : Mar 2022

Abstract

    Child sexual abuse is a severe problem that is penetrating Pakistan. This is important that how media is covering the issue of child sexual abuse as the audience is highly influenced by media. This study examines the effects of child sexual abuse T.V. news stories on the psychological well-being of parents. By applying purposive sampling, a sample of 100 parents from Lahore is selected. A survey m... Details

    Child Sexual Abuse, T.V, Lahore, Pakistan, Media

    (1) Saima Quddoos
    PhD Scholar, School of Communication Studies, The University of Punjab, Lahore, Punjab, Pakistan.
    (2) Noshina Saleem
    Director, School of Communication Studies, The University of Punjab, Lahore, Punjab, Pakistan.
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03 - Motives As Predictors Of Facebook Usage Mediated By Gender: Cases Study Of Unive...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).03
10.31703/gdpmr.2022(V-I).03      Published : Mar 2022

Abstract

    Facebook (FB) is taking a lot of time of university students by compromising on educational motives. It is aimed to analyze the effects of motives on Facebook users to find the best predictors mediated by gender.University students from Pakistan constitute the population. The students are selected (n = 397) from universities in Lahore for the purpose. The offline cross-sectional survey is used for... Details

    Facebook usage, Gender, Survey, Uses and gratifications.

    (1) Mudassar Hussain
    Lecturer, Mass Communication Department, Lahore Garrison University, Punjab, Pakistan.
    (2) Anjum Zia
    Professor, School of Media and Communication, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Naveed Iqbal
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
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04 - Exploring Social Media Role in Political Awareness Among Voters of Peshawar ...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).04
10.31703/gdpmr.2022(V-I).04      Published : Mar 2022

Abstract

    The study aims to investigate social media's role in political awareness in Peshawar, Khyber Pakhtunkhwa, and to understand the voters' perception of social media in political participation. The study is quantitative, and the survey method was used to examine the transition in the political arena in Pakistan during the General Elections 2013 due to the rich participation of social media by politic... Details

    Social Media, Politics, Voters, Political Awareness, Election Campaign

    (1) Shahid Minhas
    Assistant Professor, Department of Mass Communication and Media Studies, GIFT University Gujranwala, Punjab, Pakistan.
    (2) Yunas Khan
    Assistant Professor /HOD, Department of Pakistan Studies, Islamia College Peshawar, KP, Pakistan.
    (3) Amrat Haq
    Assistant Professor, Department of Media and Communication Studies, Female Campus, International Islamic Univeristy, Islamabad, Pakistan.
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05 - Perceived Effects of Social Media on Academic Achievement of Students at Post Gr...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).05
10.31703/gdpmr.2022(V-I).05      Published : Mar 2022

Abstract

    The main objective of this research study was to know the impact of social media on the performance of students at the postgraduate level in district Khanewal. The population of this research study was the students of colleges located in district Khanewal. Convenience sampling was used to select the sample from the population and 640 students were selected for this research study. T-test and ANOVA... Details

    Social Media Students Achievement Graduate Level

    (1) Ferhana Kausar
    M.Phil. Scholar Education, Leadership and Management Superior University, Lahore, Punjab, Pakistan
    (2) Muhammad Aamir Hashmi
    Associate Professor, Institute of Education and Research, University of the Punjab, Lahore, Punjab, Pakistan.
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06 - Situation Analysis of Digital Literacy of Public-School Teachers in Punjab ...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).06
10.31703/gdpmr.2022(V-I).06      Published : Mar 2022

Abstract

    The current study aimed at investigating the situation of digital literacy of public school teachers in Punjab. A self-prepared questionnaire was developed to examine the digital literacy of teachers in Punjab. The study focused on situation analysis of digital literacy of teachers that is helpful; to improving digital skills of teachers and analyzing the importance of digitalization and it's rais... Details

    Digital Literacy, Public School Teachers, COVID-19, Skills, Technology

    (1) Sara Hamid
    M.Phil Scholar, Department of Education, Institute of Southern Punjab, Multan/Assistant Education Officer (EE-W), Markaz Jalal Pur Pir Wala, Multan, School Education Department, Government of Punjab, Punjab, Pakistan.
    (2) Muhammad Javed Aftab
    Lecturer/Coordinator, Department of Special Education, (DOE), University of Education, Faisalabad Campus, Punjab, Pakistan.
    (3) Navid-ur-Rehman
    SSET(HI), Department of Special Education, Government Secondary School of Special Education, Khanewal, Government of Punjab, Punjab, Pakistan.
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07 - Awarding of Citizenship to Afghan and Bengali Refugees: a Comparative Analysis o...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).07
10.31703/gdpmr.2022(V-I).07      Published : Mar 2022

Abstract

    This research focuses on the framing of Afghan and Bengali refugees in the mainstream print and social media as a result of the announcement made by the Prime Minister of Pakistan, Imran Khan, for awarding citizenship to both Afghan and Bengali refugees. A comparative analysis explores the cross-media examination of print and social media framing regarding the respective issue. The results of the ... Details

    Refugee Crisis, Social Media, Print Media, Citizenship, Media Framing

    (1) Qaisar Khan
    Senior Assistant Professor, Department of Arts and Media, Foundation University Islamabad, Pakistan.
    (2) Sher Akbar
    Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (3) Zaid Bin Inam
    Bahria University Islamabad, Pakistan.
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08 - Morality Framing in Cross-border Political Issues between Indian and Pakistani P...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).08
10.31703/gdpmr.2022(V-I).08      Published : Mar 2022

Abstract

    Media framing has a significant role in demonstrating a certain perspective and eventually determining the context and intention of the news creator. While this research focused on the trends in framing news on cross-border political issues in Times of India and The Hindu from India and Dawn and The Nation from Pakistan from June 1st, 2014, to May 31st,2018. The news coverage of political issues p... Details

    Framing, Politics, India, Pakistan

    (1) Abul Hassan
    Assistant Professor, School of Creative Arts, The University of Lahore, Lahore, Punjab, Pakistan.
    (2) Abdul Basit
    Lecturer, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Muhammad Sumair Ahmad
    Lecturer , School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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09 - Primetime TV Talk Shows and PEMRA's Code of Conduct: A Case Study of Capital Tal...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).09
10.31703/gdpmr.2022(V-I).09      Published : Mar 2022

Abstract

    he importance of media in the globalized world has multiplied many folds. The government and the other stakeholders always try to propagate their narratives to the public and inform and convince them about the different prevailing issues. The prime time private TV talk shows are often seen as the most important genre of mass media that informs and educates viewers about the different issues. This ... Details

    Pakistan; TV Talk Shows; PEMRA; Code of Conduct; Ethics.

    (1) Asmat Shah
    M.Phil Scholar, Department of Journalism & Mass Communication, University of Peshawar, KP, Pakistan.
    (2) Amir Hamza Marwan
    Lecturer, Department of Journalism & Mass Communication, University of Peshawar KP, Pakistan
    (3) Ayesha Anwar
    Lecturer, College of Home Economics, University of Peshawar, KP, Pakistan.
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10 - Prime Time News Bulletins: Exploring the Status of PEMRA Code of Ethics...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).10
10.31703/gdpmr.2022(V-I).10      Published : Mar 2022

Abstract

    Media ethics is a debatable issue among scholars and researchers. This study has examined the media ethics being practiced by Pakistani media outlets through a comparative analysis of defamatory,violence, indecency, hate speech and privacy in the news bulletins (9 pm) of three private news channels i.e. Geo news, ARY news and 24 news over a period of three months. The study also examines if the co... Details

    Code of Conduct, PEMRA, News Bulletins, Electronic Media

    (1) Zia Ullah
    MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan
    (2) Rooh Ul Amin Khan
    Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Bin Yamin Khan
    Lecturer, Department of Communication and Media Studies, Hazara University Mansehra, KP, Pakistan.
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11 - Swamped By Muslims: A Critical Discourse Analysis of Pauline Hanson's Maiden Spe...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).11
10.31703/gdpmr.2022(V-I).11      Published : Mar 2022

Abstract

    This article explores the recent upsurge of using prejudicial discourses in political communication. Following in the footprints of US president Donald Trump many right-wing populist politicians around the world used the strategies of fear to coerce policy making. This article examines the implicit and explicit discursive strategies that were used by Australian Senator Pauline Hanson in order to p... Details

    Muslims, Discourse Analysis, Political Speech, Islam, Australia, Islamophobia, Strategies.

    (1) Adeel Shahzad
    Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan.
    (2) Muhammad Yasin Sultan Raja
    Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan.
    (3) Muhammad Rehan Zafar
    Lecturer, National University of Modern Languages Rawalpindi, Punjab, Pakistan.
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12 - 4DMan: Representation of Pakistani Masculinity on Paparazzi Magazine Covers...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).12
10.31703/gdpmr.2022(V-I).12      Published : Mar 2022

Abstract

    The present study tried to observe Pakistani masculinity in terms of '4Dman' on covers of paparazzi magazines. Galician (2004) highlighted that mostly gendered magazines represent flawless and perfect sort of beauty which is usually missed by normal persons of society. Cashion (2010), under the Bauer Media, mentioned that'4Dman' is a term to represent a confident, physically fit, metro sexual and ... Details

    4Dman, Paparazzi, Gender, Pakistani Men, Masculinity

    (1) Mehreen Zafar
    Lecturer, Department of English, Ghazi University, Dera Ghazi Khan, Punjab, Pakistan
    (2) Saeed Ahmad
    Assistant Professor, Department of English, The Islamia University of Bahawalpur, Bahawalnagar Campus, Punjab, Pakistan.
    (3) Danyal Raza
    Visiting Lecturer, Department of English, Ghazi University Dera Ghazi Khan, Punjab, Pakistan.
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13 - Persuading Through the Print Media: A Discourse Historical Analysis of No- confi...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).13
10.31703/gdpmr.2022(V-I).13      Published : Mar 2022

Abstract

    This research aims at addressing the newspaper headlines during the time of the no-confidence motion to oust the then Prime Minister of Pakistan, Mr Imran Khan and in doing so it highlights the various linguistic choices which help the journalists to persuade the masses. It is found that the newspapers employ various techniques and ways to portraya political conflict and bring it to the public's e... Details

    Critical Discourse Analysis, Discourse Historical Analysis, News Reporting, Linguistic Choices

    (1) Tazanfal Tehseem
    Assistant Professor, Department of English, University of Sargodha, Punjab, Pakistan.
    (2) Wajiha Amjad
    Research Scholar, Department of English, University of Sargodha, Punjab, Pakistan.
    (3) Muhammad Abbas
    Undergraduate Scholar, Department of Gender Studies, University of the Punjab, Lahore, Punjab, Pakistan.
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14 - Advertisement and Word of Mouth Influence on Purchase Behavior...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).14
10.31703/gdpmr.2022(V-I).14      Published : Mar 2022

Abstract

    This study contributes to our understanding of purchase behavior in Pakistani society. This study focuses on whether advertising and word-of-mouth affect people's shopping decisions or whether they don't give it much thought at all. The study explores customer involvement in the fashion clothing industry. For many buyers, fashion clothes are a significant and meaningful item.Customers either want ... Details

    Purchasing behaviour, Advertising, Word-of-mouth

    (1) Sanam Bhutto
    Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
    (2) Hina Marvi
    Department of Architecture and Planning, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
    (3) Raj Kumar
    Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
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15 - Facebook to Metaverse: A Philosophical insight into Monetization, Practices and ...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).15
10.31703/gdpmr.2022(V-I).15      Published : Mar 2022

Abstract

    Social Media Monetization has played a significant role in the economic domain. The dynamic world of digital media is transiting from augmented to virtual reality as can be seen in the case of the metaverse. Considering uses and gratification, the current study is aimed at exploring the practices and demographic perspectives of Pakistani social media consumers. For this purpose, a sample of 300 so... Details

    Social Media Monetization, Metaverse, Philosophical dimensions, Pakistani consumers, Practices, Preferences

    (1) Madiha Maqsood
    Lecturer, PhD Scholar, School of Communication Studies, University of the Punjab, Punjab, Pakistan.
    (2) Sehreen Far Bokhari
    Assistant Professor, Department of Philosophy, University of the Punjab, Punjab, Pakistan.
    (3) Seemab Far Bukhari
    Assistant Professor, School of Communication Studies, University of the Punjab, Punjab, Pakistan.
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16 - Comparison of the Persuasive Strategies in the Pakistani Print Media Advertiseme...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).16
10.31703/gdpmr.2022(V-I).16      Published : Mar 2022

Abstract

    Advertisements promote their products using different persuasive strategies. They are artwork that also represents society, and its culture, and inculcate different new ideologies. This research study is an exploration of the persuasive strategies in the Pakistani advertisements of various brands of products. In addition, this research study also analyses how media and advertisements affect Pakist... Details

    Beauty Products, Persuasive strategies, Ideology, Print Media, Pakistani Culture, Discourse Analysis

    (1) Bahramand Shah
    Assistant Professor, Area Study Centre for Africa, North & South America, Quaid-i-Azam University, Islamabad, Pakistan.
    (2) Gohar Rahman
    MPhil. Scholar, Department of English, Islamia College University, Peshawar, KP, Pakistan.
    (3) Sana Hussan
    Lecturer, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan.
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17 - Role Of Social Media: Spreading Information Or Panic During Covid-19 Crisis In P...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).17
10.31703/gdpmr.2022(V-I).17      Published : Mar 2022

Abstract

    During natural disasters, the dependency of people for information increases by using different media. Due to the current importance of social sites, there’s a growing tendency for people to consume news from social media sites rather than traditional media during the COVID-19 crisis. People were receiving news from across the world and were accepted as real news. The current study aims to k... Details

    COVID-19 Crises, Facebook, Twitter, Information/Panic

    (1) Assad Ullah
    MS Scholar, Department of Communication and Media Studies, Hazara University, Mansehra, KP, Pakistan.
    (2) Bin Yamin Khan
    Lecturer, Department of Communication & Media Studies, Hazara University Mansehra, KP, Pakistan.
    (3) Rooh ul Amin Khan
    Assistant Professor, Department of Media & Communications Studies, International Islamic University, Islamabad, Pakistan.
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18 - Media Representation of the Pandemic: A Study of News Blogs on Coronavirus ...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).18
10.31703/gdpmr.2022(V-I).18      Published : Mar 2022

Abstract

    The paper analysis the course of actions that how media depicts news about COVID-19. This part of the study also investigate the blame put by the public on the media regarding Coronavirus. Theoretically, this study examines how media represents the pandemic of Coronavirus; such as selling books through Amazon, spreading and exaggerating misinformation and comparison of the Coronavirus with other p... Details

    Covid-19, Social Media, Blogs, Pandemic, Representation

    (1) Saba Siddique
    Visiting Faculty, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan.
    (2) Nazish
    Lecturer, Department of English, Women University, Mardan, KP, Pakistan.
    (3) Irfan Ullah
    Assistant Professor, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan.
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19 - A Critical Discourse Analysis of Discursive Ideologies in Pakistani and Indian P...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).19
10.31703/gdpmr.2022(V-I).19      Published : Mar 2022

Abstract

    The aim of the current study was to identify the hidden stances and discursive ideologies of Pakistani and Indian English newspapers’ editorials on the special status of Kashmir through abolition of Article 370 and 35A. For the current study the Van Dijk Ideological Square Model (2005) as theoretical framework was chosen for positive self-presentation and negative other-presentation for the ... Details

    Critical Discourse Analysis, Ideology, Editorials, Special Status of Kashmir, Discourse

    (1) Ibad Ur Rahman
    MPhil Scholar, Department of English, Hazara University, Mansehra, KP, Pakistan.
    (2) Arif Khan
    Lecturer, Department of English, University of Malakand, KP, Pakistan.
    (3) Laraib Rahat
    Lecturer, Department of English, Hazara University Mansehra, KP, Pakistan.
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20 - Re-Conceptualizing Public Sphere in the Digital Era: From Habermas' Public Spher...

http://dx.doi.org/10.31703/gdpmr.2022(V-I).20
10.31703/gdpmr.2022(V-I).20      Published : Mar 2022

Abstract

    Technological networks have established a new social morphology of the modern world. The paper provides an understanding of the notion of the networked public sphere by examining all the seminal notions to theorize the ‘Networked Public Sphere’. The paper reflects that the boundaries between old and new media have been blurred and the new media technologies have established a hybrid en... Details

    Public Sphere, Social Media, Political Activism, Networked Public Sphere

    (1) Qasim Mahmood
    Assistant Professor, Department of Mass Communication, National University of Modern Languages, Islamabad, Pakistan.
    (2) Zarmina Gull
    Lecturer, Department of Mass Communication, National University of Modern Languages, Islamabad, Pakistan.
    (3) Rao Nadeem Alam
    Assistant Professor, Department of Anthropology, Quaid-I-Azam University, Islamabad, Pakistan.
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